For marketers, using the right social platforms matters, but so does how they speak to their audience. It’s critical to nail both form and function in order to deliver a winning creative.
Want to keep online viewers loyal, happy, and coming back for more? Develop an engaging social media strategy that creates a dialog with customers.
Videos views on Twitter have seen 220x growth in the past year. Twitter says brands win when they repurpose existing video content on the platform. Also, here are three ways to create “stopping power” with Twitter videos.
Facebook is making a tremendous push into online video, and it’s time for brands to jump in. Here are five ways to use Facebook’s unique features to drive an audience and get people talking.
How can marketers increase the social network buzz that takes place during their programs? Expanded ratings from Nielsen show the relationship between promotional strategies and social network activity.
Marketers can now wrap their native Facebook videos with a variety of social sharing and online shopping elements, all of which travel with the videos when they’re embedded on other pages.
When costumed characters come knocking (via Twitter), Honda will respond with Vine videos and a link for a sweet treat.