How can marketers increase the social network buzz that takes place during their programs? Expanded ratings from Nielsen show the relationship between promotional strategies and social network activity.
Marketers can now wrap their native Facebook videos with a variety of social sharing and online shopping elements, all of which travel with the videos when they’re embedded on other pages.
When costumed characters come knocking (via Twitter), Honda will respond with Vine videos and a link for a sweet treat.
Instagram Video is an ideal way to humanize a brand and connect with customers, plus there’s almost no barrier to entry. Discover what Starbucks, Taco Bell, H&M, and more already know.
Hangouts On Air let marketers personally engage with customers, while creating useful product videos that thousands more can watch on-demand. Here’s everything a Google+ host needs to know to create great online experiences.
For marketers, Google+ is turning into a critical social network. Read our expert tips on using Google+ Hangouts effectively to build product loyalty and improve search engine optimization.
Using video on Facebook requires a different approach than YouTube or Twitter. The audience is there to network, after all. Read these tips to learn how to make the right approach.