social

How to Create Google+ Hangouts On Air: A Step-by-Step Guide

Hangouts On Air let marketers personally engage with customers, while creating useful product videos that thousands more can watch on-demand. Here’s everything a Google+ host needs to know to create great online experiences.

Google+ Hangouts Move Towards Acceptance as Marketing Tools

For marketers, Google+ is turning into a critical social network. Read our expert tips on using Google+ Hangouts effectively to build product loyalty and improve search engine optimization.

Facebook Video Marketing: Expert Tips for Reaching an Audience

Using video on Facebook requires a different approach than YouTube or Twitter. The audience is there to network, after all. Read these tips to learn how to make the right approach.

Instagram or Vine? Which Should Your Business Use?

Vine’s 6-second video clips were all the rage…until Instagram’s 15-second videos came along.

Study Shows Why Brands Are Missing Out on Pinterest

Consumers are driving the conversations on Pinterest and brands are taking a back seat. That’s okay, but give fans something good to re-pin.

Facebook or YouTube: Which Gives the Biggest Viral Video Boost?

YouTube is the online video king, but Facebook is the social networking king. Which platform is best for sharing videos?

Vine Video Marketing: Say it in Six Seconds

Don’t let your company’s message die on the Vine. Marketing pros explain how to get the best results from Vine, the latest social media blockbuster.