social

Influencer Marketing Delivers $12.21 Earned for Every $1 Spent

Budgets for influencer marketing campaigns are going way up. Why? Because the average cost per engagement is going way down! Simply put, it works.

Videos Are Getting Longer, and Engagement Rates Are Rising

Want to improve viewer engagement rates on Facebook? Skip the short cuts and go long: Longer videos are more engaging, especially if they’re square.

Facebook Shows First-Ever Decline With Teens and Tweens

Admit it, teens: You’ve turned away from Facebook because your parents (and even grandparents) are on it, right? It’s hard to keep things private on the world’s biggest social network.

VidCon ’17: Social Video Secrets from BuzzFeed’s Experts

Some people call it clickbait, but BuzzFeed calls it giving people what they want. Here are four rules from the internet’s king of snackable, shareable video.

Twitter Vs. Facebook Vs. YouTube: A Video Marketer’s Comparison

Getting the best results on each video platform requires understanding their differences. Read this for a quick profile of Twitter, Facebook, and YouTube video viewers.

Brightcove Social Makes Cross-Platform Video Marketing Easy

Distribute marketing videos to Facebook, YouTube, and Twitter, as well as owned web properties, then see all the results in a central dashboard.

5 Tips for Doing Social Video Marketing the Right Way: Brightcove

Social networking platforms are constantly evolving, so brands that want to reach connected consumers need to evolve their video strategies just as quickly.