social

Achieve Brand Success With Snapchat: Experts Offer Tips at VidCon

While the platform is still baffling for many, Snapchat is blowing up with engaged online viewers. Here’s how your brand can grow, entertain, and engage a dedicated fan base on Snapchat.

Today’s Biggest Video Marketing Challenge Is Form vs. Function

For marketers, using the right social platforms matters, but so does how they speak to their audience. It’s critical to nail both form and function in order to deliver a winning creative.

Engagement Labs Gives a Social Report Card to Video Streamers

Want to keep online viewers loyal, happy, and coming back for more? Develop an engaging social media strategy that creates a dialog with customers.

Twitter Tells Brands to ‘Sweat Their Assets’ and Repurpose Video

Videos views on Twitter have seen 220x growth in the past year. Twitter says brands win when they repurpose existing video content on the platform. Also, here are three ways to create “stopping power” with Twitter videos.

5 Expert Ways Marketing Pros Can Leverage Facebook Video

Facebook is making a tremendous push into online video, and it’s time for brands to jump in. Here are five ways to use Facebook’s unique features to drive an audience and get people talking.

Nielsen Tracks Social Activity on Facebook as Viewers Watch TV

How can marketers increase the social network buzz that takes place during their programs? Expanded ratings from Nielsen show the relationship between promotional strategies and social network activity.

Facebook Video Offers Embedding Options and uStudio Joins In

Marketers can now wrap their native Facebook videos with a variety of social sharing and online shopping elements, all of which travel with the videos when they’re embedded on other pages.