social

5 Practical Tips for Creating Live Streaming Video Experiences

Your brand can benefit from creating live video events, but they need to be the right events streamed over the right platforms to targeted viewers. Here are five important topics to consider.

5 Smart Ways Marketers and Publishers Can Use Vimeo for Business

Don’t ignore artsy little Vimeo anymore. In case you hadn’t noticed, Vimeo has introduced a variety of tools for corporate accounts. Here’s what you’ll find.

It’s Long Overdue: Pinterest + Brand Video = True Love (at Last)

Pinterest’s Promoted Videos offering puts brand-sponsored on-demand videos in front of motivated shoppers. Early testing shows it’s a hit.

JetBlue Connects With Customers Using Yahoo Storytellers

To make a difference in customers’ lives, JetBlue created an ad campaign that felt like a social movement. Yahoo and online influencers helped it spread its message.

Achieve Brand Success With Snapchat: Experts Offer Tips at VidCon

While the platform is still baffling for many, Snapchat is blowing up with engaged online viewers. Here’s how your brand can grow, entertain, and engage a dedicated fan base on Snapchat.

Today’s Biggest Video Marketing Challenge Is Form vs. Function

For marketers, using the right social platforms matters, but so does how they speak to their audience. It’s critical to nail both form and function in order to deliver a winning creative.

Engagement Labs Gives a Social Report Card to Video Streamers

Want to keep online viewers loyal, happy, and coming back for more? Develop an engaging social media strategy that creates a dialog with customers.