Budgets for influencer marketing campaigns are going way up. Why? Because the average cost per engagement is going way down! Simply put, it works.
Want to improve viewer engagement rates on Facebook? Skip the short cuts and go long: Longer videos are more engaging, especially if they’re square.
Admit it, teens: You’ve turned away from Facebook because your parents (and even grandparents) are on it, right? It’s hard to keep things private on the world’s biggest social network.
Some people call it clickbait, but BuzzFeed calls it giving people what they want. Here are four rules from the internet’s king of snackable, shareable video.
Getting the best results on each video platform requires understanding their differences. Read this for a quick profile of Twitter, Facebook, and YouTube video viewers.
Distribute marketing videos to Facebook, YouTube, and Twitter, as well as owned web properties, then see all the results in a central dashboard.
Social networking platforms are constantly evolving, so brands that want to reach connected consumers need to evolve their video strategies just as quickly.