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The Instagram-YouTube Debate: Which Is Better for Brands?

A heavyweight panel compares the merits of Google-owned YouTube and Facebook-owned Instagram. The Instagram/YouTube war is just beginning.

How to Do YouTube Influencer Video Marketing the Right Way

WowWee had the breakout toy of the year in 2017, and it owes much of its success to a perfectly executed YouTube influencer campaign.

Influencer Marketing Delivers $12.21 Earned for Every $1 Spent

Budgets for influencer marketing campaigns are going way up. Why? Because the average cost per engagement is going way down! Simply put, it works.

Snapchat Ad Length: The Average Video Ad Is 8 Seconds Long

If brands want to get their message across, they’d better be quick: The average Snapchat ad length is 8 seconds and some ads are only 5 seconds.

Facebook Dominates for Video Marketing, Followed by YouTube

Brand marketers make a crucial mistake when they don’t personalize for each online platform. Facebook dominates, but marketers need to use the right creative.

DMEXCO ’17: 3 Ways Brands Can Embrace Instagram Stories

Fleeting is fun. When messages disappear in a day, brands are free to try new things. An Instagram expert points the way to mobile platform freedom.

Snapchat Pays More Attention to Brands, But Is it Too Late?

While it’s premature to count the popular social video network out, Snapchat needs to make drastic changes to win back brand marketers. Luckily, it’s listening.