Fleeting is fun. When messages disappear in a day, brands are free to try new things. An Instagram expert points the way to mobile platform freedom.
While it’s premature to count the popular social video network out, Snapchat needs to make drastic changes to win back brand marketers. Luckily, it’s listening.
Google and Facebook are still the dominant players in online advertising, but Facebook’s emphasis on video will lead to significant growth, advises eMarketer.
Not to rain on Snap’s big moment, but growth is driven by older users who don’t create much content. For the young, Instagram has more heat.
So many platforms, so many audiences. The online video landscape is fractured, so the savvy video marketer needs to know how to succeed in a variety of places.
Winning at Snapchat is a struggle for many brands: It has a huge and active young user base, but getting in front of them is difficult. Here’s how to beat the odds.
Brands are spending big money on the hot social network, but are they getting anything for it? Viewer flip past video ads in under three seconds, making it hard to build a connection.