It’s better than a pre- or a post-roll (and certainly better than a display ad): YouTube will soon let marketers buy shoppable ads that appear within creator videos.
Product images are just the start. If brands want to appeal to shoppers, they need videos, spin photos, walkthroughs, and more, finds an Invodo survey.
Young adults would rather watch a video than read text, and they use those videos to inform every part of the purchase cycle.
Consumers go to YouTube to research products, but search engines when they’re ready to buy. A new offering from YouTube aims to change that.
Consumers in the U.K. overwhelmingly trust online video product and service reviews over those in other media, and YouTube is the leading destination.
In its 2014 Year in Review report, Invodo finds that last year was a strong one for ecommerce video, and shows when the shoppers are watching.
Invodo’s latest video ecommerce report show how valuable videos are to product pages, and how much they entice shoppers to make a purchase.