YouTube Will Make Third-Party Videos Shoppable in Coming Months

It’s better than a pre- or a post-roll (and certainly better than a display ad): YouTube will soon let marketers buy shoppable ads that appear within creator videos.

5 Ways Shoppers Want Brands to Use Visual Media Online: Invodo

Product images are just the start. If brands want to appeal to shoppers, they need videos, spin photos, walkthroughs, and more, finds an Invodo survey.

70% of Millennials Watch Videos When Shopping for Products Online

Young adults would rather watch a video than read text, and they use those videos to inform every part of the purchase cycle.

YouTube Adds Click-to-Purchase Shopping Links to TrueView Ads

Consumers go to YouTube to research products, but search engines when they’re ready to buy. A new offering from YouTube aims to change that.

Who Do You Trust? Survey Finds Online Video the Most Persuasive

Consumers in the U.K. overwhelmingly trust online video product and service reviews over those in other media, and YouTube is the leading destination.

Shoppers Who Watch Videos Are 1.6x More Likely to Buy: Invodo

In its 2014 Year in Review report, Invodo finds that last year was a strong one for ecommerce video, and shows when the shoppers are watching.

Turn Viewers Into Buyers: Prepare for the Holidays With Video

Invodo’s latest video ecommerce report show how valuable videos are to product pages, and how much they entice shoppers to make a purchase.