shopping

AppNexus Offers End-of-Year Ad-Buying Strategies for Brands

The surprising truth about video ad click-through rates: They’re dramatically higher than for banner ads, so marketers should look to video with their performance goals.

8 Stats to Help You Plan Your Video Marketing Campaigns for 2016

The numbers don’t lie: Invodo’s 2015 benchmark report shows how ecommerce videos lead to big sales. Use it as a roadmap for your 2016 online video strategy.

Holiday Outlook: Ecommerce Video Views Will Spike on Black Friday

People who watch online product videos are far more likely to buy—and buy big. Here’s what the 2015 shopping season will look like, and three ways to attract viewers.

Aim for Millennials When Forming a Holiday Video Ad Strategy

The holidays are a crucial time for online video marketers. Tremor Video has fresh research on appealing to young adults when creating a campaign.

YouTube Will Make Third-Party Videos Shoppable in Coming Months

It’s better than a pre- or a post-roll (and certainly better than a display ad): YouTube will soon let marketers buy shoppable ads that appear within creator videos.

5 Ways Shoppers Want Brands to Use Visual Media Online: Invodo

Product images are just the start. If brands want to appeal to shoppers, they need videos, spin photos, walkthroughs, and more, finds an Invodo survey.

70% of Millennials Watch Videos When Shopping for Products Online

Young adults would rather watch a video than read text, and they use those videos to inform every part of the purchase cycle.