How to convert browsers into buyers? Add an online video. When online shoppers see an ecommerce video, they’re 1.8 times more likely to buy.
Auto shoppers turn to online video — especially videos on the manufacturer’s site — when looking for options and making a purchase.
Shoppers turn to online video to research both online and offline gift purchases. Plus, video-watchers spend more on gifts than the average shopper.
Whether they’re researching, making a purchase, or just being entertained, consumers are adding online video to their shopping experience.
Today’s shoppers have access to more information than ever, and they research products even when they’re in retail stores. Be ready for them with video.
Video is a powerful way to inform and engage with customers, but getting strong results takes planning. Here are the three questions brands need to answer.
According to eMarketer, buyers who can see videos of clothing are more likely to actually make a purchase.