Holiday Outlook: Ecommerce Video Views Will Spike on Black Friday

People who watch online product videos are far more likely to buy—and buy big. Here’s what the 2015 shopping season will look like, and three ways to attract viewers.

Aim for Millennials When Forming a Holiday Video Ad Strategy

The holidays are a crucial time for online video marketers. Tremor Video has fresh research on appealing to young adults when creating a campaign.

YouTube Will Make Third-Party Videos Shoppable in Coming Months

It’s better than a pre- or a post-roll (and certainly better than a display ad): YouTube will soon let marketers buy shoppable ads that appear within creator videos.

5 Ways Shoppers Want Brands to Use Visual Media Online: Invodo

Product images are just the start. If brands want to appeal to shoppers, they need videos, spin photos, walkthroughs, and more, finds an Invodo survey.

70% of Millennials Watch Videos When Shopping for Products Online

Young adults would rather watch a video than read text, and they use those videos to inform every part of the purchase cycle.

YouTube Adds Click-to-Purchase Shopping Links to TrueView Ads

Consumers go to YouTube to research products, but search engines when they’re ready to buy. A new offering from YouTube aims to change that.

Who Do You Trust? Survey Finds Online Video the Most Persuasive

Consumers in the U.K. overwhelmingly trust online video product and service reviews over those in other media, and YouTube is the leading destination.