shopping

Online Video Is Crucial for Shoppers, Even When Car Buying

Auto shoppers turn to online video — especially videos on the manufacturer’s site — when looking for options and making a purchase.

The Holidays Are Coming: Get Your Site Video-Ready Now

Shoppers turn to online video to research both online and offline gift purchases. Plus, video-watchers spend more on gifts than the average shopper.

Survey: Video Is Key to Online Shopping Success

Whether they’re researching, making a purchase, or just being entertained, consumers are adding online video to their shopping experience.

Who Are Omnichannel Shoppers? And Why Is Video Crucial to Them?

Today’s shoppers have access to more information than ever, and they research products even when they’re in retail stores. Be ready for them with video.

3 Questions Brands Must Ask About Communicating With Video

Video is a powerful way to inform and engage with customers, but getting strong results takes planning. Here are the three questions brands need to answer.

Clothing Sales Get a Boost from Online Video, Says Report

According to eMarketer, buyers who can see videos of clothing are more likely to actually make a purchase.

Online Video Creates Confident Shoppers, Invodo Study Finds

Consumers are watching online product videos more than ever before, to help them make buying decisions.