shopping

Shoppers Who Watch Videos Are 1.6x More Likely to Buy: Invodo

In its 2014 Year in Review report, Invodo finds that last year was a strong one for ecommerce video, and shows when the shoppers are watching.

Turn Viewers Into Buyers: Prepare for the Holidays With Video

Invodo’s latest video ecommerce report show how valuable videos are to product pages, and how much they entice shoppers to make a purchase.

Choosing an OVP for Ecommerce: Here’s What to Look For

Any OVP can host and stream a video, but not all of them offer tools for selling products. Read on for five things to look for when selecting an OVP.

Video Drives Ecommerce and Here’s the Proof, Says Invodo Report

How to convert browsers into buyers? Add an online video. When online shoppers see an ecommerce video, they’re 1.8 times more likely to buy.

Online Video Is Crucial for Shoppers, Even When Car Buying

Auto shoppers turn to online video — especially videos on the manufacturer’s site — when looking for options and making a purchase.

The Holidays Are Coming: Get Your Site Video-Ready Now

Shoppers turn to online video to research both online and offline gift purchases. Plus, video-watchers spend more on gifts than the average shopper.

Survey: Video Is Key to Online Shopping Success

Whether they’re researching, making a purchase, or just being entertained, consumers are adding online video to their shopping experience.