People who watch online product videos are far more likely to buy—and buy big. Here’s what the 2015 shopping season will look like, and three ways to attract viewers.
The holidays are a crucial time for online video marketers. Tremor Video has fresh research on appealing to young adults when creating a campaign.
It’s better than a pre- or a post-roll (and certainly better than a display ad): YouTube will soon let marketers buy shoppable ads that appear within creator videos.
Product images are just the start. If brands want to appeal to shoppers, they need videos, spin photos, walkthroughs, and more, finds an Invodo survey.
Young adults would rather watch a video than read text, and they use those videos to inform every part of the purchase cycle.
Consumers go to YouTube to research products, but search engines when they’re ready to buy. A new offering from YouTube aims to change that.
Consumers in the U.K. overwhelmingly trust online video product and service reviews over those in other media, and YouTube is the leading destination.