In its 2014 Year in Review report, Invodo finds that last year was a strong one for ecommerce video, and shows when the shoppers are watching.
Invodo’s latest video ecommerce report show how valuable videos are to product pages, and how much they entice shoppers to make a purchase.
Any OVP can host and stream a video, but not all of them offer tools for selling products. Read on for five things to look for when selecting an OVP.
How to convert browsers into buyers? Add an online video. When online shoppers see an ecommerce video, they’re 1.8 times more likely to buy.
Auto shoppers turn to online video — especially videos on the manufacturer’s site — when looking for options and making a purchase.
Shoppers turn to online video to research both online and offline gift purchases. Plus, video-watchers spend more on gifts than the average shopper.
Whether they’re researching, making a purchase, or just being entertained, consumers are adding online video to their shopping experience.