10 Simple Rules for Shooting Effective Marketing Videos

Creating videos to highlight your product or service can be as complicated as you want it to be — or as simple. Here are the only 10 rules you need to follow to create brilliant online videos.

The Padcaster Turns the iPad into a Professional Video Camera

The Apple iPad would be a great video camera if it wasn’t so hard to hold. Here comes the Padcaster to the rescue.

Simple Tips for Improving Online Videos, Courtesy of Vimeo

Three of the top instructional video creators at Vimeo share their thoughts for quick and easy online video fixes.

Get Great Results from Smartphone Video Cameras: Video 101

Now that smartphones have HD video cameras, many companies use them for casual behind-the-scenes videos. Here’s how to ensure great results.

Fast Focus Tips for DSLRs, Video Cameras, Smartphones: Video 101

Capturing the shot you need often means getting your video camera ready in seconds. Read this for tips on focusing in a flash.

The Best Tripod Tricks: Video 101

A tripod is good for more than just keeping your shot steady. Discover four tips that use a tripod to add smooth motion to your videos.

Varying Your Shot Composition: Video 101

There’s a language to film making. Even if you’re making online videos to support your small business, you need to learn how to speak it to create effective results.