Some people call it clickbait, but BuzzFeed calls it giving people what they want. Here are four rules from the internet’s king of snackable, shareable video.
Marketers can now wrap their native Facebook videos with a variety of social sharing and online shopping elements, all of which travel with the videos when they’re embedded on other pages.
In an effort to get major publishers uploading their videos, Facebook offers partners a 55/45 ad revenue split. Also, Facebook creates a Suggested Videos feed.
Shakira and Activia partnered on a World Cup ad that became not only the most-shared ad of the year, but also the most-shared ad of all time.
A report from Unruly shows how different countries share favorite videos online, and how marketers can best take advantage of the power of sharing.
Getting off to a strong start is important for branded online videos, and that’s increasing. 42 percent of a video’s social sharing activity occurs in the first 3 days.
There are many video metrics out there, but which ones give a useful view on how your ad is performing? We talk to experts to uncover the answers.