sharing

VidCon ’17: Social Video Secrets from BuzzFeed’s Experts

Some people call it clickbait, but BuzzFeed calls it giving people what they want. Here are four rules from the internet’s king of snackable, shareable video.

Facebook Video Offers Embedding Options and uStudio Joins In

Marketers can now wrap their native Facebook videos with a variety of social sharing and online shopping elements, all of which travel with the videos when they’re embedded on other pages.

Facebook Hits YouTube in the Wallet: Offers Ad Revenue Sharing

In an effort to get major publishers uploading their videos, Facebook offers partners a 55/45 ad revenue split. Also, Facebook creates a Suggested Videos feed.

Activia Crowned as the Most-Shared Online Video Brand of 2014

Shakira and Activia partnered on a World Cup ad that became not only the most-shared ad of the year, but also the most-shared ad of all time.

Natural Born Sharers: Some Video Viewers Love Sharing Their Finds

A report from Unruly shows how different countries share favorite videos online, and how marketers can best take advantage of the power of sharing.

For Branded Online Video, the First Days Are the Most Important

Getting off to a strong start is important for branded online videos, and that’s increasing. 42 percent of a video’s social sharing activity occurs in the first 3 days.

In Search of Meaningful Video Metrics: 5 Measurements to Track

There are many video metrics out there, but which ones give a useful view on how your ad is performing? We talk to experts to uncover the answers.