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Videos Are Getting Longer, and Engagement Rates Are Rising

Want to improve viewer engagement rates on Facebook? Skip the short cuts and go long: Longer videos are more engaging, especially if they’re square.

Adobe Buys TubeMogul for $540M Creating Full-Service Solution

Combining Adobe’s data and TubeMogul’s DSP will form an end-to-end platform that lets advertisers buy targeted video ads on desktop, mobile, and TV.

The Keys to ‘Sharability’: How to Get Online Videos Shared

If brand videos are going to be seen, they need to be shared. Here are seven sure-fire tips for creating videos that viewers will want to tell their friends about.

What Makes an Online Video Ad Go Viral? The New Formula for 2014

Look at the top viral brand hits for 2013 to understand what will work in 2014. There are many ways to connect with viewers and many reasons viewers choose to share a video.

How to Get Your Videos Shared: Advice from an Expert

Social networking sites are the keys to attracting more viewers, but you’ve got to know how to work them.

BitTorrent Shows Easy Sharing, Talks Partnerships, at CES

The BitTorrent Share client lets users exchange files of any size with other users or groups.