service

DMEXCO ’17: ComScore Offers Free Viewability Measurement, Again

In only five minutes, any advertiser can use ComScore’s free self-service tools to track campaign viewability. It announced the service already back in April, but this time it means it.

YouTube, Vimeo, and Netflix Are the Top U.S. Video Services

A comprehensive analysis by Verto shows which video and audio streaming services are the stickiest, reach the most people, and enjoy the longest viewing or listening sessions.