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How to Deliver the Right Videos to the Right Viewers

The top video services rely on targeted personalization efforts to boost their bottom lines. Here’s how any company can put personalization data to work.

Be Seen: Why Metadata Is Critical for Online Video Marketers

It’s a struggle to get your video campaigns watched by the right people, but targeted metadata use provides a built-in shortcut. Here are three tips for using metadata the right way on a variety of video platforms.

How to Make Your Videos Appeal to Search Engines

Search phrases are the key to getting videos discovered by search engines, explains a video SEO specialist.

What Works in Online Video Search? What Works on Connected TVs?

A Streaming Media Europe panel compares the active and passive ways that viewers discover new videos.