Advertisers have caught on that they need online video and mobile ads to reach today’s consumers, finds digital ad spend report.
The top video services rely on targeted personalization efforts to boost their bottom lines. Here’s how any company can put personalization data to work.
It’s a struggle to get your video campaigns watched by the right people, but targeted metadata use provides a built-in shortcut. Here are three tips for using metadata the right way on a variety of video platforms.
Search phrases are the key to getting videos discovered by search engines, explains a video SEO specialist.
A Streaming Media Europe panel compares the active and passive ways that viewers discover new videos.