sales

Trigger Alert: Amobee Solution Posts Ads at Just the Right Time

Amobee Triggers is a programmatic offering that looks at a variety of real-time and historical cues to determine the key moments when video and display ads will make the biggest impact.

Vidyard Launches Engage, an Easy Tool for Email Video Marketing

With Vidyard Engage, attaching videos to an email is as simple as attaching documents. The tool’s viewing data shows which recipients are paying attention.

Fox and AOL on the Convergence of TV and Digital Video Ad Buying

Addressability is the future, viewability standards are a joke, and we’re only at the beginning of a long shift to programmatic buying.

Premium Non-Broadcaster Video Driving the Rush to Programmatic

In its 2016 State of the Media Industry report, Ooyala finds that private programmatic marketplaces and native ads are taking off, but, unfortunately, so are ad blockers.

Twitter Bets its Future on Online Video Advertising and the NFL

The short-form messaging social network is looking for a Hail Mary pass. When it begins streaming NFL games live this fall, it’s counting on advanced demographic targeting to attract advertisers.

Holiday Outlook: Ecommerce Video Views Will Spike on Black Friday

People who watch online product videos are far more likely to buy—and buy big. Here’s what the 2015 shopping season will look like, and three ways to attract viewers.

Programmatic Video Is More Premium Than Linear TV Says Turner

Programmatic ad sales now focus on premium content, and publishers such Turner Broadcasting are reaping the rewards.