sales

NBCUniversal Partners With Adobe for Addressable Ad Sales

Thanks to a deal announced today between NBCUniversal and Adobe, media buyers can target digital viewers on their own.

Ads.txt: Everything Online Video Marketers Need to Know

Heard the term but not sure what it means? Ads.txt is the industry’s best defense against rampant ad fraud. Here’s how it works.

The Google/Facebook Stranglehold on Ad Dollars Might Be Slipping

Smaller companies are gaining on the big two, slowly eroding the formidable stranglehold Google/Facebook has on digital dollars.

JW Player Creates Video Player Bidding, SpotX Exclusive Partner

Publishers can maximize their sales, says JW Player of its new programmatic video solution, while advertisers can reach a premium audience.

3 Tips for Taking Home a Cannes Lion, Courtesy of Ace Metrix

As the saying goes, you can’t make an omelet without breaking a few eggs. In this case, the eggs are your customers and the omelet is a highly coveted Cannes Lion.

Viewability Is the Tip of the Iceberg: Get the Whole Picture

Yes, viewability is important, but it’s table stakes. Rather than seeing viewability as a metric to watch, recognize it for what it is: The starting point.

7 Fundamentals to Help Brands Maximize Selling With Video

In concise and tested best practices, VidPow’s CEO told the VidCon audience how to get the most out of their online video efforts.