Amobee Triggers is a programmatic offering that looks at a variety of real-time and historical cues to determine the key moments when video and display ads will make the biggest impact.
With Vidyard Engage, attaching videos to an email is as simple as attaching documents. The tool’s viewing data shows which recipients are paying attention.
Addressability is the future, viewability standards are a joke, and we’re only at the beginning of a long shift to programmatic buying.
In its 2016 State of the Media Industry report, Ooyala finds that private programmatic marketplaces and native ads are taking off, but, unfortunately, so are ad blockers.
The short-form messaging social network is looking for a Hail Mary pass. When it begins streaming NFL games live this fall, it’s counting on advanced demographic targeting to attract advertisers.
People who watch online product videos are far more likely to buy—and buy big. Here’s what the 2015 shopping season will look like, and three ways to attract viewers.
Programmatic ad sales now focus on premium content, and publishers such Turner Broadcasting are reaping the rewards.