sales

Viewability Is the Tip of the Iceberg: Get the Whole Picture

Yes, viewability is important, but it’s table stakes. Rather than seeing viewability as a metric to watch, recognize it for what it is: The starting point.

7 Fundamentals to Help Brands Maximize Selling With Video

In concise and tested best practices, VidPow’s CEO told the VidCon audience how to get the most out of their online video efforts.

You Should Read This Article About the Power of the Word ‘You’

One simple word—”you”—used in the first five second of a video pays off with dramatically higher views. Here’s how “you” works its magic.

Programmatic Video Ad Sales to Double This Year to $6.2B

It’s not just hype: Programmatic will see dramatic double-digit growth this year across video, display, and mobile, finds an eMarketer forecast.

Trigger Alert: Amobee Solution Posts Ads at Just the Right Time

Amobee Triggers is a programmatic offering that looks at a variety of real-time and historical cues to determine the key moments when video and display ads will make the biggest impact.

Vidyard Launches Engage, an Easy Tool for Email Video Marketing

With Vidyard Engage, attaching videos to an email is as simple as attaching documents. The tool’s viewing data shows which recipients are paying attention.

Fox and AOL on the Convergence of TV and Digital Video Ad Buying

Addressability is the future, viewability standards are a joke, and we’re only at the beginning of a long shift to programmatic buying.