In its 2016 State of the Media Industry report, Ooyala finds that private programmatic marketplaces and native ads are taking off, but, unfortunately, so are ad blockers.
The short-form messaging social network is looking for a Hail Mary pass. When it begins streaming NFL games live this fall, it’s counting on advanced demographic targeting to attract advertisers.
People who watch online product videos are far more likely to buy—and buy big. Here’s what the 2015 shopping season will look like, and three ways to attract viewers.
Programmatic ad sales now focus on premium content, and publishers such Turner Broadcasting are reaping the rewards.
Invodo’s latest video ecommerce report show how valuable videos are to product pages, and how much they entice shoppers to make a purchase.
Turn those presentations into attractive videos, and then track how much of your videos your customers watch. Vidyard Studio makes it easy.
Any OVP can host and stream a video, but not all of them offer tools for selling products. Read on for five things to look for when selecting an OVP.