safety

Programmatic Buying Used by 75% of All Brands, Says MediaRadar

Concerns over transparency and ad fraud should have programmatic buying on a downward trend, right? That’s not what’s happening.

The Data Protection Dilemma: How Can Brands Stay Safe?

GDPR puts pressure on brands to get affirmative consent before using consumer data, but do poor data practices drive people to avoid online ads?

Brand Safety Vs. Brand Suitability: The Challenge of Premium OTT

There are a lot of premium over-the-top channels available to brands, and a lot of tools to measure a variety of data. The trick is focusing on results and not getting lost in the numbers.

Brand Safety: Don’t Just Take YouTube’s Word for It—Verify It

YouTube’s brand safety scare might be over, but brands still need to be vigilant. OpenSlate is offering an independent third-party YouTube verification service.

MediaMath Says ‘Programmatic Brand Safety or You Don’t Pay’

Programmatic’s advances could be swept away if providers can’t show they’re serious about brand safety. One marketplace backs up its promises with credits.

YouTube Advances Brand Safety By Limiting Ad-Supported Channels

Channels need to gain 10,000 lifetime views and pass a review process to get ad support. Will that put brand advertisers at ease? YouTube hopes so.

Veenome Tames the Wild West of YouTube, Assures Brand Safety

Brands want to advertise to YouTube’s young demographic, but don’t want their ads on untrusted sites. Veenome’s quality rating may hold the answer.