safety

MediaMath Says ‘Programmatic Brand Safety or You Don’t Pay’

Programmatic’s advances could be swept away if providers can’t show they’re serious about brand safety. One marketplace backs up its promises with credits.

YouTube Advances Brand Safety By Limiting Ad-Supported Channels

Channels need to gain 10,000 lifetime views and pass a review process to get ad support. Will that put brand advertisers at ease? YouTube hopes so.

Veenome Tames the Wild West of YouTube, Assures Brand Safety

Brands want to advertise to YouTube’s young demographic, but don’t want their ads on untrusted sites. Veenome’s quality rating may hold the answer.