ROI

VR/AR/360 Production: Making the Case Inside an Organization

Sure, VR/AR/360 production would be fun to integrate in a marketing campaign, but it’s too costly, right? Actually, it doesn’t have to be.

Addressable Advertising: Viacom Explains How and When to Use It

Looking to make a big impression with a splashy product branding campaign? Then save costs and skip addressable advertising.

Measure All Video From One Dashboard: SimpleReach Makes it Simple

Some platforms say a view is 3 seconds long and some say it’s the entire video. With SimpleReach, marketers can measure however they like.

Video Influencers Get 84% of YouTube Views, 56% of Facebook Views

They don’t get their popularity for nothing: Tubular Labs’ study of video influencers shows they post a majority of top videos and get a majority of views.

MRC Viewability Standard Unreasonable, Say 97% of Video Marketers

While marketers are spending more than ever on digital video, standards like the MRC viewability metric leave them unable to prove ROI.

Only 14% of Video Marketers Use Advanced Metrics: Vidyard

The work doesn’t end when the video goes online. To drive both conversions and return on investment, it’s important to measure, improve, and understand what succeeds.

Digital Video Is Effective at Driving Offline Sales, Finds Report

Marketers see online video ads as a great way to engage with fans and drive branding, but little else. A report form Sequent and Eyeview says it also brings shoppers in the door.