ROI

Only 14% of Video Marketers Use Advanced Metrics: Vidyard

The work doesn’t end when the video goes online. To drive both conversions and return on investment, it’s important to measure, improve, and understand what succeeds.

Digital Video Is Effective at Driving Offline Sales, Finds Report

Marketers see online video ads as a great way to engage with fans and drive branding, but little else. A report form Sequent and Eyeview says it also brings shoppers in the door.

The Two Essential Tools for Brand-Building With Video: Vimeo

Creating a successful video marketing strategy requires the right tools. In this video, a Vimeo vice president explains why simply creating lots of content isn’t the answer.

50% of Publishers Have Run a Facebook Video Ad, 31% Used YouTube

Mixpo surveyed over 250 media insiders and found that Facebook’s video strategy is paying off. Publishers prefer its mobile-first ad formats and advanced targeting.

Marketers’ Biggest Challenge in 2016: Getting Meaningful Insights

Do all those metrics add up to proof of ROI? Rapt Media surveyed marketers and learned that the lack of deeper insights on data is a real problem.

Forget Viral! Orabrush Offers the Cure for Viral Video Mentality

Think an online video needs to go viral to make an impact? Then you may suffer from Viral Video Mentality. The cure is to learn what’s really important in online video marketing.

Social Video ROI: Why it Matters for Marketing

With online video playing a greater role in marketing initiatives, it’s time to get serious about calculating the return on investment.