ROI

Advanced TV Attribution: A Free Downloadable Guide Explains It

Creating an advanced TV attribution study not only proves the value of connected TV campaigns, but also improves all online and offline marketing.

VR/AR/360 Production: Making the Case Inside an Organization

Sure, VR/AR/360 production would be fun to integrate in a marketing campaign, but it’s too costly, right? Actually, it doesn’t have to be.

Addressable Advertising: Viacom Explains How and When to Use It

Looking to make a big impression with a splashy product branding campaign? Then save costs and skip addressable advertising.

Measure All Video From One Dashboard: SimpleReach Makes it Simple

Some platforms say a view is 3 seconds long and some say it’s the entire video. With SimpleReach, marketers can measure however they like.

Video Influencers Get 84% of YouTube Views, 56% of Facebook Views

They don’t get their popularity for nothing: Tubular Labs’ study of video influencers shows they post a majority of top videos and get a majority of views.

MRC Viewability Standard Unreasonable, Say 97% of Video Marketers

While marketers are spending more than ever on digital video, standards like the MRC viewability metric leave them unable to prove ROI.

Only 14% of Video Marketers Use Advanced Metrics: Vidyard

The work doesn’t end when the video goes online. To drive both conversions and return on investment, it’s important to measure, improve, and understand what succeeds.