Creating an advanced TV attribution study not only proves the value of connected TV campaigns, but also improves all online and offline marketing.
Sure, VR/AR/360 production would be fun to integrate in a marketing campaign, but it’s too costly, right? Actually, it doesn’t have to be.
Looking to make a big impression with a splashy product branding campaign? Then save costs and skip addressable advertising.
Some platforms say a view is 3 seconds long and some say it’s the entire video. With SimpleReach, marketers can measure however they like.
They don’t get their popularity for nothing: Tubular Labs’ study of video influencers shows they post a majority of top videos and get a majority of views.
While marketers are spending more than ever on digital video, standards like the MRC viewability metric leave them unable to prove ROI.
The work doesn’t end when the video goes online. To drive both conversions and return on investment, it’s important to measure, improve, and understand what succeeds.