While marketers are spending more than ever on digital video, standards like the MRC viewability metric leave them unable to prove ROI.
The work doesn’t end when the video goes online. To drive both conversions and return on investment, it’s important to measure, improve, and understand what succeeds.
Marketers see online video ads as a great way to engage with fans and drive branding, but little else. A report form Sequent and Eyeview says it also brings shoppers in the door.
Creating a successful video marketing strategy requires the right tools. In this video, a Vimeo vice president explains why simply creating lots of content isn’t the answer.
Mixpo surveyed over 250 media insiders and found that Facebook’s video strategy is paying off. Publishers prefer its mobile-first ad formats and advanced targeting.
Do all those metrics add up to proof of ROI? Rapt Media surveyed marketers and learned that the lack of deeper insights on data is a real problem.
Think an online video needs to go viral to make an impact? Then you may suffer from Viral Video Mentality. The cure is to learn what’s really important in online video marketing.