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For Video Monetization, Publishers Look to YouTube and Facebook

A downloadable guide explains how some publishers are making money from their online videos, and details how others can get in on the streaming video gravy train.

Charting the Adpocalypse: 5% of Advertisers Left Google Preferred

YouTube had a massive brand safety problem a few months ago and that led many advertisers to threaten to pull their ads. How many actually did? Not many.

Mobile Video Ads See Triple-Digit Growth in First Half of 2016

For the first time, mobile ads took in more revenue than search ads. Desktop video was the only desktop category to show strong growth.

5 Ways to Get Paid on YouTube: Ramping Up the Revenue Streams

If your channel has a sizable audience, it’s time to monetize it. We break down the 5 ways successful channels can turn their popularity into cold hard cash.

Facebook Hits YouTube in the Wallet: Offers Ad Revenue Sharing

In an effort to get major publishers uploading their videos, Facebook offers partners a 55/45 ad revenue split. Also, Facebook creates a Suggested Videos feed.

Online Video Ad Revenue Grows to $1.5B in First Half of 2014

While mobile advertising showed huge growth this period, video ad growth shows that people enjoy watching videos on a variety of screens.

The Three Things People Will Pay for in Online Video

Free content is the most popular option, but it’s not the only option. Cisco found three elements that matter to online viewers.