YouTube had a massive brand safety problem a few months ago and that led many advertisers to threaten to pull their ads. How many actually did? Not many.
For the first time, mobile ads took in more revenue than search ads. Desktop video was the only desktop category to show strong growth.
If your channel has a sizable audience, it’s time to monetize it. We break down the 5 ways successful channels can turn their popularity into cold hard cash.
In an effort to get major publishers uploading their videos, Facebook offers partners a 55/45 ad revenue split. Also, Facebook creates a Suggested Videos feed.
While mobile advertising showed huge growth this period, video ad growth shows that people enjoy watching videos on a variety of screens.
Free content is the most popular option, but it’s not the only option. Cisco found three elements that matter to online viewers.
A Streaming Media West panel of experts explained the mindset, dedication, and partnerships needed for YouTube success.