results

Viewability Crucial for Campaign Success, But Not the Only Factor

How vital is viewability for online video ad campaigns? While it’s undeniably important, it’s not the only metric advertisers need to pay attention to.

Young Adults More Likely to Make a Purchase After Viewing a Video

Online video ads are effective, especially if brands are going after younger shoppers. Here are a few other ways to break through to the millennial audience.

Multi-Millionaire Prima Donnas: Working With Influencers at Scale

It’s an advanced juggling act for brave and fearless marketers, but the results are worth it. Execute a campaign with a thousand influencers and gain 100 million views virtually overnight.

Beauty Videos Are Hugely Persuasive to Buyers, Finds Survey

A survey commissioned by BuzzMyVideos finds that U.K. consumers watch a lot of online beauty videos, and those videos often lead to purchases.

The Second OnlineVideo.Net Survey: The Results Are In

To help steer this ship for the next year, we asked you, the readers, what you want to see. As always, you were happy to give your opinion.