research

Creative Assets Workflow Inefficiencies Plague Video Advertisers

Why, in the days of cross-screen hyper targeting, does the creative assets workflow lag so far behind? An Extreme Research study looks for answers.

75% of Online Ads Will Use AI Targeting by 2022, Predicts Juniper

AI targeting is key for the growth of online advertising. While consumer groups will see advanced targeting as an invasion of privacy, publishers will become more creative.

Is Ad-Blocker Use Finally Slowing? eMarketer Looks to Europe

Germans are heavy ad-blocker users, while adoption is finally slowing in the U.K. Residents of both nations need to be persuaded of the value of ad-supported content.

Beyond Viewability: Research Shows the Way to Ad Effectiveness

While advertisers have focused on improving viewability rates, viewability alone doesn’t determine whether or not an ad will be effective. Fresh research shows how to improve visual engagement and brand recall.

Millennial and Hispanic Voters Persuadable by Online Video Ads

As American voters study the candidates, political advertisers study American voters. Tremor Video’s research identifies two groups that are more likely to be convinced by online video advertising.

71% of Advertisers See Budgets Shifting From Linear TV to Digital

Online video is becoming more important to viewers, but traditional TV isn’t going away. A report says that advertisers and agencies need an easier way to reach both platforms.

The Super Bowl Goes Multiscreen: Ads Stream to Internet Viewers

Something different is happening with this year’s Super Bowl, and Adobe thinks it’s a major pivot point: Many viewers will stream the game, and they’ll see the same ads as broadcast viewers.