There are now four times as many ad-supported channels on YouTube as there were a year ago. While that should be a bonanza for brand marketers, few of them attract significant views.
Nearly half of surveyed brands say they already create branded videos, and many of those will increase their branded video budgets for the next year.
Do your video marketing campaigns include both in-stream and rich media ads? If not, you’re missing out. Here are three tips for matching campaign goals with video assets.
Online video ad budgets are shifting upwards, and the funds are coming from TV ad budgets, says AOL’s State of the Video Industry report for 2015.
Learn the biggest challenges and opportunities for online video advertising in the United States plus 18 other countries.
The latest quarterly report from Ooyala shows that viewers are comfortable watching any length content on any size screen.
The latest video monetization report from FreeWheel shows that live video is an ad bonanza, and Apple TV has taken the lead over Roku.