report

The 30-Second Ad Makes a Comeback, Now 55% of All Video Ad Views

Thanks to the rise of living room streaming of premium content, marketers enjoy high completion rates on their 30-second ad breaks.

The Ad Load Difference: 66% of Streaming Customers Are Satisfied

Two-thirds of streamers are happy with their commercial ad load, far higher than the number of pay TV customers who can say the same.

Facebook Takes a Quarter of All U.S. Video Ad Spending: eMarketer

And it’s not stopping! While Facebook takes a massive piece of the video advertising pie, it will expand with double-digit growth.

Welcome to the New Living Room: 57% of Video Ads Now Play on TVs

The combination of reach, targeting, and attribution create a marketing trifecta. Viewers, publishers, and marketers are all looking to the new living room.

Live Online Sports Is a Great Fit for Advertisers, Finds Conviva

Looking at concurrent views for the recent World Cup, Conviva says advertisers need to pay attention to live online sports and appointment TV.

CTV Completion Rates Peak at 97%, Finds Extreme Reach Q2 Report

Video ad completion rates are up across the board, but nothing beats CTV completion rates for premium video, finds Extreme Reach.

Broadcast Spending Down, Digital Broadcast Rising, Says Matrix

While broadcast spending is still the far bigger area, digital broadcast is on the upswing. It reflects a new reality in how advertisers reach audiences.