report

Branded Video Is Taking Over, Says Visible Measures Report

Forget pre-rolls; engaging with customers online means creating entertaining videos people want to watch. A new report details branded video’s success.

Video Marketing Report Shows Where Marketers Are Struggling

Having trouble achieving your online video marketing goals? You’re not alone: A report shines a light on obstacles to online video success.

Where Should Advertisers Place Their Ads? Go Long, Says FreeWheel

If getting seen is the goal, nothing beats long-form video content. Completion rates are sky-high, says a new report.

Why Beauty Brands Get a Black Eye on YouTube

Brands are investing in YouTube, but they’re doing too little and creating the wrong content. A report from Pixability shows how they can improve.

Video Marketing to Multi-Platform Viewers

Stop targeting video marketing efforts to desktop viewers only. Mobile devices grab a large share of viewing time, and it’s growing every month.

On-Location? Animation? How Marketers Are Creating Online Video

In this second look at the Web Video Marketing Council’s recent report, we examine how marketers create online videos and where they use them.

Study Reveals How Online Video Is Being Used by Marketers

Video isn’t niche for marketers, anymore. Nearly all the respondents of a national survey said they included online video in their toolsets.