Even among strong premium video ad completion rates, this stat stands out. And the rate for live video mid-rolls is nearly as strong.
Adjacency and brand safety issues with online ads can do huge damage to a brand’s reputation. It’s time for programmatic buying to grow up, declares the CMO Council in a new report.
In only five minutes, any advertiser can use ComScore’s free self-service tools to track campaign viewability. It announced the service already back in April, but this time it means it.
A Pixability report on brand success with video offers fashion-forward advice that’s a perfect fit for creators in any industry.
What’s happening here? Viewing time, viewability, and completion rates are all trending up. Has the online video ad community figured out how best to appeal to consumers?
While viewers tune away quickly on video sharing and social media sites, they’re much more likely to watch long-form content on a brand-owned property.
Many shoppers welcome product and brand suggestions from video influencers, as they’re interested in exploring new products and sharing what they learn.