report

Best Practices for Big Results: Online Video Marketing in 2015

Viewers expect videos on product page nowadays. If you’re not delivering useful videos in the places they’re looking, then you’re missing out on sales.

Shoppers Who Watch Videos Are 1.6x More Likely to Buy: Invodo

In its 2014 Year in Review report, Invodo finds that last year was a strong one for ecommerce video, and shows when the shoppers are watching.

ComScore Infographic Shows Marketers Where the Viewers Are

Viewing habits are changing like never before, and young people are leading the pack. Check out this infographic for the latest data on where to find viewers.

8 Sanity-Saving Tips for Understanding Online Video Analytics

Too many numbers can drive a marketer crazy. Here’s what you need to know to slice through video metrics and find the important stats.

Discover the Next Generation of Video Marketing-Driven OVPs

Sophisticated online video marketing tools now integrate with traditional OVP services to allow companies to target, measure, and sell more than ever.

Solution Guide Helps CMOs Find Balance Between TV and Digital

Rather than seeing TV and online video as enemies, see them as partners. A report that surveys top brand CMOs offers a plan for using both together.

Video Ad Completion Rates Surprisingly Low, Finds Report

Are advertisers wasting their money? A quarterly report finds that over half of all completed video ads aren’t in view.