If getting seen is the goal, nothing beats long-form video content. Completion rates are sky-high, says a new report.
Brands are investing in YouTube, but they’re doing too little and creating the wrong content. A report from Pixability shows how they can improve.
Stop targeting video marketing efforts to desktop viewers only. Mobile devices grab a large share of viewing time, and it’s growing every month.
In this second look at the Web Video Marketing Council’s recent report, we examine how marketers create online videos and where they use them.
Video isn’t niche for marketers, anymore. Nearly all the respondents of a national survey said they included online video in their toolsets.
A State of the Video Industry report shows how much online video advertising has gained in 2013, and where it will go in 2014.
Mobile devices and connected TVs get a lot of attention, but do they serve a lot of online video ads? A new report says definitely not.