The top 500 brands on YouTube are making a big investment in the platform, and that investment is paying off. Here’s what they’re doing right.
Forget pre-rolls; engaging with customers online means creating entertaining videos people want to watch. A new report details branded video’s success.
Having trouble achieving your online video marketing goals? You’re not alone: A report shines a light on obstacles to online video success.
If getting seen is the goal, nothing beats long-form video content. Completion rates are sky-high, says a new report.
Brands are investing in YouTube, but they’re doing too little and creating the wrong content. A report from Pixability shows how they can improve.
Stop targeting video marketing efforts to desktop viewers only. Mobile devices grab a large share of viewing time, and it’s growing every month.
In this second look at the Web Video Marketing Council’s recent report, we examine how marketers create online videos and where they use them.