Shoppers at any age are influenced more by their peers than by celebrities, says Gen.Video, so brands and agencies are investing more in influencer marketing.
Is your company ahead of the curve when it comes to video production or trailing badly? Vidyard’s benchmarks show how companies are getting their messages out and attracting new customers with online video.
Video ad buyers have a preference for big mobile device ads that cover the full screen, but those aren’t the ads most often shown to consumers.
Ad views, video views, authentication, TVE: It’s all going up, up, up, finds the latest FreeWheel Video Monetization Report, and it shows no signs of stopping.
The role of the CMO is evolving, from a purely creative station to one expected to drive revenue streams and strategic thinking. A report looks at the opportunities taking place and the anxiety CMOs are feeling.
The work doesn’t end when the video goes online. To drive both conversions and return on investment, it’s important to measure, improve, and understand what succeeds.
Is your company’s mobile strategy in order? Mobile video’s strong rise will continue. Tablets lead for long-form video viewing, while both tablets and smartphones are strong for quick clips.