Yes, there’s a difference. Brands still wondering how they can appeal to millennials might not know it, but there’s a new demo with preferences all its own.
Advertisers have caught on that they need online video and mobile ads to reach today’s consumers, finds digital ad spend report.
By tracking video ad performance for the week around Thanksgiving, Sightly shows when shoppers browse and when they buy.
While marketers can get their ads in front of targeted demos on any device, can they guarantee those viewers are actually paying attention?
Thanks to the rise of living room streaming of premium content, marketers enjoy high completion rates on their 30-second ad breaks.
Two-thirds of streamers are happy with their commercial ad load, far higher than the number of pay TV customers who can say the same.
And it’s not stopping! While Facebook takes a massive piece of the video advertising pie, it will expand with double-digit growth.