According to Vindico’s annual video advertising report, brands are learning that shorter online ads lead to higher completion rates.
While viewability is at a high point, it’s still well below the 50 percent mark. Also, most online video ads are shown in banners.
Viewers expect videos on product page nowadays. If you’re not delivering useful videos in the places they’re looking, then you’re missing out on sales.
In its 2014 Year in Review report, Invodo finds that last year was a strong one for ecommerce video, and shows when the shoppers are watching.
Viewing habits are changing like never before, and young people are leading the pack. Check out this infographic for the latest data on where to find viewers.
Too many numbers can drive a marketer crazy. Here’s what you need to know to slice through video metrics and find the important stats.
Sophisticated online video marketing tools now integrate with traditional OVP services to allow companies to target, measure, and sell more than ever.