YouTube’s Long Tail: More Ad-Supported Channels, Fewer Viewers

There are now four times as many ad-supported channels on YouTube as there were a year ago. While that should be a bonanza for brand marketers, few of them attract significant views.

AOL Provides First Stats on Branded Video Growth and Challenges

Nearly half of surveyed brands say they already create branded videos, and many of those will increase their branded video budgets for the next year.

3 Tips Marketers Need to Know to Create an Effective Video Strategy

Do your video marketing campaigns include both in-stream and rich media ads? If not, you’re missing out. Here are three tips for matching campaign goals with video assets.

AOL Says Online Video Advertising Growing at Expense of TV Ads

Online video ad budgets are shifting upwards, and the funds are coming from TV ad budgets, says AOL’s State of the Video Industry report for 2015.

IAB Shows the State of Digital Video Advertising Around the World

Learn the biggest challenges and opportunities for online video advertising in the United States plus 18 other countries.

Advertisers Succeeding With Mobile Video and Programmatic Buys

The latest quarterly report from Ooyala shows that viewers are comfortable watching any length content on any size screen.

Ads on Live Videos Drive the Market, Showing Impressive Growth

The latest video monetization report from FreeWheel shows that live video is an ad bonanza, and Apple TV has taken the lead over Roku.