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50% of Publishers Have Run a Facebook Video Ad, 31% Used YouTube

Mixpo surveyed over 250 media insiders and found that Facebook’s video strategy is paying off. Publishers prefer its mobile-first ad formats and advanced targeting.

Report Proves Value of Mobile Video Advertising for Publishers

Examining the rate mobile video ads bring in for publishers, Smaato finds advertisers are willing to pay a premium for engaged users, especially in the Americas.

Ad Completion Rates Are High Across the Board, Finds FreeWheel

Whether the ad is short or long, or the content is live or on-demand, viewers almost always watch the full spot. It’s still important to match the ad type with the content, though.

Comparing Video Advertising Impact From TV, Desktop, and Mobile

Is there a clear advantage to advertising on one platform over another, or is something else more important for brands trying to break through to consumers?

The 7 KPIs Video Service Providers Should Be Tracking Now

The first step is determining the data that matters. The second step is turning that data into smart business decisions that keep your customers satisfied.

ComScore Highlights Problems With Invalid Traffic and Viewability

In the U.S., only 41 percent of desktop video ads are viewable. Invalid traffic resulting from programmatic ad buying is causing real problems for advertisers, a report says.

Premium Non-Broadcaster Video Driving the Rush to Programmatic

In its 2016 State of the Media Industry report, Ooyala finds that private programmatic marketplaces and native ads are taking off, but, unfortunately, so are ad blockers.