A report from Conviva and nScreenMedia shows that connected TV use has rocketed up in the last year, and now dominates around the clock.
Raised online, today’s young people are savvy about marketing, and want to support companies that support their values.
OnlineVideo.net got an exclusive first look at the IAB’s roadmap to video ad experimentation. Here are 5 steps for connecting with consumers.
Thanks to an emphasis on live video, professional sports, and viewer targeting, video ad sales and ad engagements are up at Twitter.
Mobile apps provide better video ad exposure than desktop or mobile browsers, but be cautious about making viewers sit through too many commercials, warns Mixpanel.
While marketers are spending more than ever on digital video, standards like the MRC viewability metric leave them unable to prove ROI.
It takes a village—or, in this case, all parts of the video ecosystem—but we’re seeing real improvement in the video ad fraud rate.