Invodo’s latest video ecommerce report show how valuable videos are to product pages, and how much they entice shoppers to make a purchase.
While mobile advertising showed huge growth this period, video ad growth shows that people enjoy watching videos on a variety of screens.
Many brands rely on paid media to inflate their view counts. That’s only part of a successful strategy. It takes viewer engagement to drive sales.
YouTube is great for awareness, but it doesn’t so much for sales. For ecommerce results, use both YouTube and an OVP, advises invodo.
Video marketers, rejoice: YouTube finally lets you track online video campaign performance minute-by-minute.
The latest quarterly report from Ooyala shows that video viewing on mobile devices is rocketing up, as is long-form video on connected TVs.
In a downloadable case study, Videology shows how three fast food restaurants turned to online video advertising to accomplish their goals.