The latest quarterly report from Ooyala shows that video viewing on mobile devices is rocketing up, as is long-form video on connected TVs.
In a downloadable case study, Videology shows how three fast food restaurants turned to online video advertising to accomplish their goals.
With online marketing videos, companies of every size have the same opportunity to grab the viewer’s attention, but SMBs aren’t making an effort.
Sports fans are increasingly looking online for live event coverage, and advertisers have noticed. Ad views for live sports are up 201%.
A new report shows that online shoppers watch videos when available, appreciate the information those videos provide, and rate them highly.
When people research products on YouTube, they want to see more than the features — they want to see how those products will fit into their lives.
There’s a giant missed opportunity here, says Levels Beyond. Online videos aren’t a priority for brands, even though viewers love to watch and share them.