The video ad world faces two major challenges this year, says Ooyala: brand safety and ad-blockers. A smart use of data and tech could be the solution.
As TV and digital video campaigns converge, online is starting to look more like TV. That’s because buyers demand demographic guarantees on multi-platform campaigns.
Online consumers are surprisingly accepting of ads. It’s only poor ad practices—such as unsophisticated retargeting—that make them install ad-blockers.
Germans are heavy ad-blocker users, while adoption is finally slowing in the U.K. Residents of both nations need to be persuaded of the value of ad-supported content.
Move over TV, because online adverting budgets are growing. But how much of that increase is going to the big two players: Google and Facebook?
Ooyala has released its annual survey on the online video ecosystem, and its sees data as the next big driver. Learn the strategies to reach connected consumers.
Publishers hate them but advertisers and viewers love them. With more campaigns requesting a skippable option, does the format have a future?