As young viewers especially watch more video on their smartphones and tablets, advertisers follow right behind. Mobile is dominant in most parts of the world.
2016 saw a 273% rise in linear TV ad spending, with many advertisers using their own first-party data to target living room streamers.
Shoppers at any age are influenced more by their peers than by celebrities, says Gen.Video, so brands and agencies are investing more in influencer marketing.
Is your company ahead of the curve when it comes to video production or trailing badly? Vidyard’s benchmarks show how companies are getting their messages out and attracting new customers with online video.
Video ad buyers have a preference for big mobile device ads that cover the full screen, but those aren’t the ads most often shown to consumers.
Ad views, video views, authentication, TVE: It’s all going up, up, up, finds the latest FreeWheel Video Monetization Report, and it shows no signs of stopping.
The role of the CMO is evolving, from a purely creative station to one expected to drive revenue streams and strategic thinking. A report looks at the opportunities taking place and the anxiety CMOs are feeling.