report

Online Video Ad Revenue Grows to $1.5B in First Half of 2014

While mobile advertising showed huge growth this period, video ad growth shows that people enjoy watching videos on a variety of screens.

Tubular Labs White Paper Shows How Top Brands Succeed on YouTube

Many brands rely on paid media to inflate their view counts. That’s only part of a successful strategy. It takes viewer engagement to drive sales.

Selling With YouTube: Taking a Hybrid Strategy Is Key to Results

YouTube is great for awareness, but it doesn’t so much for sales. For ecommerce results, use both YouTube and an OVP, advises invodo.

YouTube Brings Real-Time Results to Free Analytics Tools

Video marketers, rejoice: YouTube finally lets you track online video campaign performance minute-by-minute.

Looking for Viewers? Think Mobile and Connected TVs, Says Report

The latest quarterly report from Ooyala shows that video viewing on mobile devices is rocketing up, as is long-form video on connected TVs.

Online Video Marketing Moves Fast Food: Videology Report

In a downloadable case study, Videology shows how three fast food restaurants turned to online video advertising to accomplish their goals.

SMBs Can Gain Ground on Competitors With Online Video, But Few Do

With online marketing videos, companies of every size have the same opportunity to grab the viewer’s attention, but SMBs aren’t making an effort.