A Pixability report on brand success with video offers fashion-forward advice that’s a perfect fit for creators in any industry.
What’s happening here? Viewing time, viewability, and completion rates are all trending up. Has the online video ad community figured out how best to appeal to consumers?
While viewers tune away quickly on video sharing and social media sites, they’re much more likely to watch long-form content on a brand-owned property.
Many shoppers welcome product and brand suggestions from video influencers, as they’re interested in exploring new products and sharing what they learn.
The video ad world faces two major challenges this year, says Ooyala: brand safety and ad-blockers. A smart use of data and tech could be the solution.
As TV and digital video campaigns converge, online is starting to look more like TV. That’s because buyers demand demographic guarantees on multi-platform campaigns.
Online consumers are surprisingly accepting of ads. It’s only poor ad practices—such as unsophisticated retargeting—that make them install ad-blockers.