Video will bring in big money for publishers, but that’s only part of the story. An AOL report looks into the reasons why and explains how publishers can best take advantage of the opportunity.
Viewability is the KPI of choice for many (despite not actually being a KPI). Videology’s quarterly report also finds that cross-screen advertising is hot, hot, hot.
Mixpo surveyed over 250 media insiders and found that Facebook’s video strategy is paying off. Publishers prefer its mobile-first ad formats and advanced targeting.
Examining the rate mobile video ads bring in for publishers, Smaato finds advertisers are willing to pay a premium for engaged users, especially in the Americas.
Whether the ad is short or long, or the content is live or on-demand, viewers almost always watch the full spot. It’s still important to match the ad type with the content, though.
Is there a clear advantage to advertising on one platform over another, or is something else more important for brands trying to break through to consumers?
The first step is determining the data that matters. The second step is turning that data into smart business decisions that keep your customers satisfied.