Rather than seeing TV and online video as enemies, see them as partners. A report that surveys top brand CMOs offers a plan for using both together.
Are advertisers wasting their money? A quarterly report finds that over half of all completed video ads aren’t in view.
Looking good on YouTube takes different skills than looking good on the runway. Here’s what the fashion world doesn’t know about YouTube.
While the video marketing industry finally has a standard for ad viewability, a Videology study finds that advanced targeting is crucial for high view rates.
While there is now a viewability standard for display and video ads, don’t expect full 100% viewability from the start.
In a year that saw strangers kissing on camera and a dancing baby Spider-Man, the rules of video marketing changed faster than ever.
A marketing study shows which verticals are investing the most in online video, and which video lengths are the clear favorites.