report

45% of Brands Will Spend More on Influencer Marketing in 2017

Shoppers at any age are influenced more by their peers than by celebrities, says Gen.Video, so brands and agencies are investing more in influencer marketing.

Rank Your Business: Vidyard Creates 1st Business Video Benchmarks

Is your company ahead of the curve when it comes to video production or trailing badly? Vidyard’s benchmarks show how companies are getting their messages out and attracting new customers with online video.

Full-Screen Mobile Video Ads Chosen 41.6% of the Time: Smaato

Video ad buyers have a preference for big mobile device ads that cover the full screen, but those aren’t the ads most often shown to consumers.

A Season of Growth: Ad Views Up 28% YOY, Video Views Up 37%

Ad views, video views, authentication, TVE: It’s all going up, up, up, finds the latest FreeWheel Video Monetization Report, and it shows no signs of stopping.

CMOs Must Be Growth-Drivers and Revenue-Generators, Says Report

The role of the CMO is evolving, from a purely creative station to one expected to drive revenue streams and strategic thinking. A report looks at the opportunities taking place and the anxiety CMOs are feeling.

Only 14% of Video Marketers Use Advanced Metrics: Vidyard

The work doesn’t end when the video goes online. To drive both conversions and return on investment, it’s important to measure, improve, and understand what succeeds.

By 2022, 75% of All Mobile Data Traffic Will Be Video: Ericsson

Is your company’s mobile strategy in order? Mobile video’s strong rise will continue. Tablets lead for long-form video viewing, while both tablets and smartphones are strong for quick clips.