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Live Online Sports Is a Great Fit for Advertisers, Finds Conviva

Looking at concurrent views for the recent World Cup, Conviva says advertisers need to pay attention to live online sports and appointment TV.

CTV Completion Rates Peak at 97%, Finds Extreme Reach Q2 Report

Video ad completion rates are up across the board, but nothing beats CTV completion rates for premium video, finds Extreme Reach.

Broadcast Spending Down, Digital Broadcast Rising, Says Matrix

While broadcast spending is still the far bigger area, digital broadcast is on the upswing. It reflects a new reality in how advertisers reach audiences.

Online Video Ad Budgets Grew 20% in 2017, Will Grow 19% This Year

While online video ad budgets are growing quickly, online video viewing is growing at an even faster rate. A glut of inventory means prices have been coming down.

Mobile Video Pre-Rolls Making Gains for Publishers: Ooyala

The latest quarterly index from Ooyala shows mobile video pre-rolls showing impressive gains, while midrolls are big on connected TVs.

Ad-Supported Live Video Favored by 52% Finds an IAB Report

Consumers are fine with ad-supported live video online. Forget the myth of unreachable viewers, says IAB. Streamers are still open to ads.

Video Influencers Get 84% of YouTube Views, 56% of Facebook Views

They don’t get their popularity for nothing: Tubular Labs’ study of video influencers shows they post a majority of top videos and get a majority of views.