Fashion, beauty, and food brands were the leaders in Instagram influencer marketing last year, often working with young micro-influencers.
Both ad buyers and sellers stand to benefit with an audience-based cross-screen advertising model, says a SpotX report.
Keep the talent happy and avoid influencer marketing mistakes: 20 percent of influencers receive giveaways instead of money.
It’s about more than just moving products. When publishers offer influencer marketing partnerships to their agency clients, they help themselves in five different ways.
While on-demand videos are great for building awareness, demonstrating a feature, or solving common problems, live video is best for creating a bond with consumers.
Facebook Watch is a hit with many of the platform’s members, but it’s young adults who are racking up the most significant viewing times.
Why, in the days of cross-screen hyper targeting, does the creative assets workflow lag so far behind? An Extreme Research study looks for answers.