Programmatic buying now makes up roughly 20 percent of all online ad sales, but video is lagging behind. Why? There’s not enough premium online video to go around.
CPG advertisers increasingly look to online video to help build brands, then use other online ad types to generate leads and move shoppers to a purchase.
It’s NewFront Week and that means slick presentations about upcoming online video series. Good news: Advertisers can’t wait to buy ad space.
According to Vindico’s annual video advertising report, brands are learning that shorter online ads lead to higher completion rates.
While viewability is at a high point, it’s still well below the 50 percent mark. Also, most online video ads are shown in banners.
Viewers expect videos on product page nowadays. If you’re not delivering useful videos in the places they’re looking, then you’re missing out on sales.
In its 2014 Year in Review report, Invodo finds that last year was a strong one for ecommerce video, and shows when the shoppers are watching.