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Video Ad Completion Rates Surprisingly Low, Finds Report

Are advertisers wasting their money? A quarterly report finds that over half of all completed video ads aren’t in view.

Fashion Faux Pas: Opportunities Fashion Brands Miss on YouTube

Looking good on YouTube takes different skills than looking good on the runway. Here’s what the fashion world doesn’t know about YouTube.

Viewability Rates About More Than Inventory Quality: Videology

While the video marketing industry finally has a standard for ad viewability, a Videology study finds that advanced targeting is crucial for high view rates.

2015 Will Be a Year of Transition for Ad Viewability, Says IAB

While there is now a viewability standard for display and video ads, don’t expect full 100% viewability from the start.

3 Trends That Defined Social Video Marketing in 2014

In a year that saw strangers kissing on camera and a dancing baby Spider-Man, the rules of video marketing changed faster than ever.

Brands Are Embracing Online Video Advertising, Notes MediaRadar

A marketing study shows which verticals are investing the most in online video, and which video lengths are the clear favorites.

Natural Born Sharers: Some Video Viewers Love Sharing Their Finds

A report from Unruly shows how different countries share favorite videos online, and how marketers can best take advantage of the power of sharing.