report

Connected TV Use Is Dominant, Increasing 75% in One Year

A report from Conviva and nScreenMedia shows that connected TV use has rocketed up in the last year, and now dominates around the clock.

Gen Z: 5 Tips for Appealing to Young and Engaged Consumers

Raised online, today’s young people are savvy about marketing, and want to support companies that support their values.

5 Steps for Creative Video Ad Innovation: Discover What Works

OnlineVideo.net got an exclusive first look at the IAB’s roadmap to video ad experimentation. Here are 5 steps for connecting with consumers.

Twitter Grows Video Revenue With New Formats, Stronger Engagement

Thanks to an emphasis on live video, professional sports, and viewer targeting, video ad sales and ad engagements are up at Twitter.

Mixpanel Media & Entertainment Report Shows Where the Viewers Are

Mobile apps provide better video ad exposure than desktop or mobile browsers, but be cautious about making viewers sit through too many commercials, warns Mixpanel.

MRC Viewability Standard Unreasonable, Say 97% of Video Marketers

While marketers are spending more than ever on digital video, standards like the MRC viewability metric leave them unable to prove ROI.

Video Ad Fraud Rate on the Decline: Down an Average of 31%

It takes a village—or, in this case, all parts of the video ecosystem—but we’re seeing real improvement in the video ad fraud rate.