A Season of Growth: Ad Views Up 28% YOY, Video Views Up 37%

Ad views, video views, authentication, TVE: It’s all going up, up, up, finds the latest FreeWheel Video Monetization Report, and it shows no signs of stopping.

CMOs Must Be Growth-Drivers and Revenue-Generators, Says Report

The role of the CMO is evolving, from a purely creative station to one expected to drive revenue streams and strategic thinking. A report looks at the opportunities taking place and the anxiety CMOs are feeling.

Only 14% of Video Marketers Use Advanced Metrics: Vidyard

The work doesn’t end when the video goes online. To drive both conversions and return on investment, it’s important to measure, improve, and understand what succeeds.

By 2022, 75% of All Mobile Data Traffic Will Be Video: Ericsson

Is your company’s mobile strategy in order? Mobile video’s strong rise will continue. Tablets lead for long-form video viewing, while both tablets and smartphones are strong for quick clips.

Interactive Video Provides 9X the Lift of Non-Interactive: Sizmek

A half-year benchmark report from Sizmek shows that video completion rates aren’t so far apart for rich media and in-stream video ads.

TV Advertising Retires; Video Marketing Takes Over the Job

There are stark differences in how millennials use video marketing and how baby boomers approach it. Here are the four tenets young and creative video marketers live by.

5 Tips for Doing Social Video Marketing the Right Way: Brightcove

Social networking platforms are constantly evolving, so brands that want to reach connected consumers need to evolve their video strategies just as quickly.