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How to Reach Millennials and Generation Z With Online Video

Yes, there’s a difference. Brands still wondering how they can appeal to millennials might not know it, but there’s a new demo with preferences all its own.

Digital Ad Spend for H1 2018 Reaches $49.5B, a New Record

Advertisers have caught on that they need online video and mobile ads to reach today’s consumers, finds digital ad spend report.

Thanksgiving Was the Best Day of ’18 to Reach Shoppers With Video

By tracking video ad performance for the week around Thanksgiving, Sightly shows when shoppers browse and when they buy.

Pay Attention: Can Marketers Be Sure Consumers Are Watching?

While marketers can get their ads in front of targeted demos on any device, can they guarantee those viewers are actually paying attention?

The 30-Second Ad Makes a Comeback, Now 55% of All Video Ad Views

Thanks to the rise of living room streaming of premium content, marketers enjoy high completion rates on their 30-second ad breaks.

The Ad Load Difference: 66% of Streaming Customers Are Satisfied

Two-thirds of streamers are happy with their commercial ad load, far higher than the number of pay TV customers who can say the same.

Facebook Takes a Quarter of All U.S. Video Ad Spending: eMarketer

And it’s not stopping! While Facebook takes a massive piece of the video advertising pie, it will expand with double-digit growth.