Pre-rolls are the big winner in a new report, and are seen as providing the best value exchange for free content, but mid-roll and outstream video ads have roles to play, as well.
Led by strong sports streaming, online video saw big increases in content and ad views last year. But publishers need to figure out the optimal ad load or risk alienating viewers.
…Unless they just want to annoy their audience. After surveying over 25,000 people, the Coalition for Better Ads has created a list.
ICX Media crunched the numbers and here are the top three tips that most beauty vloggers are missing. Plus: Brand marketers, here’s how to find the ideal influencer.
Viewability for video ads is higher than for display, but the area’s high CPM rates make it an attractive area for fraud, notes an Integral Ad Science report.
According to ComScore, programmatic buying might be more efficient, but it’s also rife with fraud when it comes to desktop video advertising.
As young viewers especially watch more video on their smartphones and tablets, advertisers follow right behind. Mobile is dominant in most parts of the world.