The numbers don’t lie: Invodo’s 2015 benchmark report shows how ecommerce videos lead to big sales. Use it as a roadmap for your 2016 online video strategy.
Are you making these all-too-typical video marketing mistakes in your work? Learn from Brightcove about the five problems that you should absolutely correct today.
When publishers put video ads in front of programming or put too many ads within a show, many people—young viewers especially—will turn away.
70 percent of companies that have tried interactive video say that it works well, finds a study sponsored by Brightcove
In its report on Q3 2015 online video viewing and ad impressions, Ooyala finds that confidence in programmatic is high for both buyers and sellers.
What works now? Cross-screen video campaigns and behavioral targeting, says this stat-filled quarterly report.
You can’t get when you’re going if you don’t have a map, and for video marketing campaigns it all starts with a well-though out marketing strategy.