report

Brand Involvement on YouTube Is Growing, Says Outrigger Media

The top 500 brands on YouTube are making a big investment in the platform, and that investment is paying off. Here’s what they’re doing right.

Branded Video Is Taking Over, Says Visible Measures Report

Forget pre-rolls; engaging with customers online means creating entertaining videos people want to watch. A new report details branded video’s success.

Video Marketing Report Shows Where Marketers Are Struggling

Having trouble achieving your online video marketing goals? You’re not alone: A report shines a light on obstacles to online video success.

Where Should Advertisers Place Their Ads? Go Long, Says FreeWheel

If getting seen is the goal, nothing beats long-form video content. Completion rates are sky-high, says a new report.

Why Beauty Brands Get a Black Eye on YouTube

Brands are investing in YouTube, but they’re doing too little and creating the wrong content. A report from Pixability shows how they can improve.

Video Marketing to Multi-Platform Viewers

Stop targeting video marketing efforts to desktop viewers only. Mobile devices grab a large share of viewing time, and it’s growing every month.

On-Location? Animation? How Marketers Are Creating Online Video

In this second look at the Web Video Marketing Council’s recent report, we examine how marketers create online videos and where they use them.