TV alone won’t do the job, and neither will OTT alone. To gain the greatest reach of a desired audience, marketers need to take a combined approach.
Fed up with the lack of diversity in mainstream video, brands are reaching out with their own content. But making a connection requires serving up authenticity.
Measuring an audience across devices is difficult, but ComScore will soon launch a solution that captures the incremental reach brands get from viewers on streaming devices.
With its new cross-platform emphasis, Tubular is poised to help brands learn where to put their video marketing dollars for the best results.
To grow with Facebook, learn about earned and paid media, then get a lot of friends.