reach

Advertisers: Lead With TV, Fill-In With Online, Advises Adobe

TV alone won’t do the job, and neither will OTT alone. To gain the greatest reach of a desired audience, marketers need to take a combined approach.

To Reach Multicultural Audiences, Brands Go the DIY Route

Fed up with the lack of diversity in mainstream video, brands are reaching out with their own content. But making a connection requires serving up authenticity.

Incremental Video Measurements for Brands Coming Soon: ComScore

Measuring an audience across devices is difficult, but ComScore will soon launch a solution that captures the incremental reach brands get from viewers on streaming devices.

Tubular Labs Now Tracks Over 1B Videos on Over 30 Platforms

With its new cross-platform emphasis, Tubular is poised to help brands learn where to put their video marketing dollars for the best results.

Facebook Video Marketing: Benefitting from the Power of Likes

To grow with Facebook, learn about earned and paid media, then get a lot of friends.