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Millennials Shop With Online Videos: 85% Purchase After Viewing

Brands reaching out to young adults need an online video strategy. Millennials are more likely to engage with brands after watching a video.

YouTube Adds Click-to-Purchase Shopping Links to TrueView Ads

Consumers go to YouTube to research products, but search engines when they’re ready to buy. A new offering from YouTube aims to change that.

Who Do You Trust? Survey Finds Online Video the Most Persuasive

Consumers in the U.K. overwhelmingly trust online video product and service reviews over those in other media, and YouTube is the leading destination.