publisher

NewFronts West to Include Los Angeles Times, Ellen Digital, More

Moving outside of New York City for the first time, NewFronts West will invest a new creative energy to the union of brands and publishers.

IGTV: A Guide to Brand Video Success for Publishers and Agencies

IGTV is the newest social platform around and it took off from day one. Learn what it is, how it’s different, and how brands can use it to connect with followers.

Video Ad Evolution: 6-Seconds, 1st Party Data, Branded Content

Streaming video views are up, but publishers and advertisers are still searching for the best way to monetize them. That’s led to a healthy video ad evolution, reports Ooyala.

How Twitter Won the NewFronts, Signing Big Deals to Provide Reach

Without actually producing any video of its own, Twitter became the star of the 2018 NewFronts, providing much-needed reach for publisher video efforts.

Wibbitz Video-Creation Platform Now Available to Brands

The Wibbitz platform creates videos in minutes, not hours or days, and it now offers a wider font selection, templates, and more.

Mid-Roll Ad Impressions Reach 51% on Mobile, Finds Ooyala Report

Viewers often stop playing a video when a pre-roll ad appears, unwilling to sit through it. But they’re invested in the show by the time they see a mid-roll ad.

Facebook Algorithm Changes Are Hurting Publishers; Here’s Proof

It turns out Facebook didn’t just recently change its newsfeed algorithm. It did so early in 2017, and the changes led to a big reduction in video views.