Streaming video views are up, but publishers and advertisers are still searching for the best way to monetize them. That’s led to a healthy video ad evolution, reports Ooyala.
Without actually producing any video of its own, Twitter became the star of the 2018 NewFronts, providing much-needed reach for publisher video efforts.
The Wibbitz platform creates videos in minutes, not hours or days, and it now offers a wider font selection, templates, and more.
Viewers often stop playing a video when a pre-roll ad appears, unwilling to sit through it. But they’re invested in the show by the time they see a mid-roll ad.
It turns out Facebook didn’t just recently change its newsfeed algorithm. It did so early in 2017, and the changes led to a big reduction in video views.
Want to improve viewer engagement rates on Facebook? Skip the short cuts and go long: Longer videos are more engaging, especially if they’re square.
As multiplatform viewing has surged forward, reliable metrics have struggled to keep up. But a change at Nielsen means big gains for publishers and advertisers, alike.