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Videos Are Getting Longer, and Engagement Rates Are Rising

Want to improve viewer engagement rates on Facebook? Skip the short cuts and go long: Longer videos are more engaging, especially if they’re square.

It’s a Big Deal: Nielsen Counts YouTube, Facebook, Hulu Views

As multiplatform viewing has surged forward, reliable metrics have struggled to keep up. But a change at Nielsen means big gains for publishers and advertisers, alike.

Get the Look: Fashion Brands Lead the Way to Online Video Success

A Pixability report on brand success with video offers fashion-forward advice that’s a perfect fit for creators in any industry.

For Video Monetization, Publishers Look to YouTube and Facebook

A downloadable guide explains how some publishers are making money from their online videos, and details how others can get in on the streaming video gravy train.

Advertisers Increasingly Want Skippable Video Ads: Videology

Publishers hate them but advertisers and viewers love them. With more campaigns requesting a skippable option, does the format have a future?

Advertisers and Publishers Increase Spend on Mobile Video: AOL

Consumers are spending more time watching video on mobile devices, and video advertisers are following them. AOL releases fresh data from a global survey.

Plan for Success: When to Post Videos to Get the Biggest Returns

A report by Wibbitz shows the best days and day parts for desktop, mobile, and Facebook video performance. It also asks publishers about their biggest video challenges for 2017.