Viewers often stop playing a video when a pre-roll ad appears, unwilling to sit through it. But they’re invested in the show by the time they see a mid-roll ad.
It turns out Facebook didn’t just recently change its newsfeed algorithm. It did so early in 2017, and the changes led to a big reduction in video views.
Want to improve viewer engagement rates on Facebook? Skip the short cuts and go long: Longer videos are more engaging, especially if they’re square.
As multiplatform viewing has surged forward, reliable metrics have struggled to keep up. But a change at Nielsen means big gains for publishers and advertisers, alike.
A Pixability report on brand success with video offers fashion-forward advice that’s a perfect fit for creators in any industry.
A downloadable guide explains how some publishers are making money from their online videos, and details how others can get in on the streaming video gravy train.
Publishers hate them but advertisers and viewers love them. With more campaigns requesting a skippable option, does the format have a future?