programmatic

Ads.txt: Everything Online Video Marketers Need to Know

Heard the term but not sure what it means? Ads.txt is the industry’s best defense against rampant ad fraud. Here’s how it works.

Video Advertising in Europe: Challenges for 2018 and Beyond

While views are surging, measurement, digital ad insertion, and programmatic sales present challenges for video advertising in Europe. Sound familiar?

JW Player Creates Video Player Bidding, SpotX Exclusive Partner

Publishers can maximize their sales, says JW Player of its new programmatic video solution, while advertisers can reach a premium audience.

10 Questions With RhythmOne About Last Week’s YuMe Acquisition

YuMe brings a lot to the table for both supply-side and demand-side growth, says RhythmOne. The U.K. ad tech company explains why it made the purchase, and how it plans to simplify the digital ad market.

Programmatic Needs to Win Back Advertisers’ Trust; Here’s How

Paid ads that are never seen? Brand pre-rolls in front of unsavory videos? That’s a recipe for destroying advertisers’ trust. A panel shows the steps that need to be taken.

Mid-Roll Video Ad Completion Nearly 100%, Finds FreeWheel Report

Even among strong premium video ad completion rates, this stat stands out. And the rate for live video mid-rolls is nearly as strong.

Auto-Play Heyday: Over 60% of Publishers Auto-Play Most Video Ads

The use of auto-play on video ads is common across media companies, although upcoming moves from Google and Apple promise to return control to the viewers.