programmatic

Dataxu Releases TotalTV for Advertisers, for Multi-Screen Reach

With TotalTV for Advertisers’ ability to serve linear, connected, and addressable TV viewers, Dataxu says it has the solution to a fractured market.

Oath Ad Platforms: The Verizon Subsidiary Puts the Focus on Ads

By grouping all of its marketer and publisher sales tools as Oath Ad Platforms, Oath makes advertising partnerships easier.

Programmatic Buying Used by 75% of All Brands, Says MediaRadar

Concerns over transparency and ad fraud should have programmatic buying on a downward trend, right? That’s not what’s happening.

Intent-Based Advertising: Cedato Format Only Plays When Wanted

Be nice, insists one video advertising company. That’s why it’s pioneering intent-based advertising, where ads only play when requested.

Ads.txt: Everything Online Video Marketers Need to Know

Heard the term but not sure what it means? Ads.txt is the industry’s best defense against rampant ad fraud. Here’s how it works.

Video Advertising in Europe: Challenges for 2018 and Beyond

While views are surging, measurement, digital ad insertion, and programmatic sales present challenges for video advertising in Europe. Sound familiar?

JW Player Creates Video Player Bidding, SpotX Exclusive Partner

Publishers can maximize their sales, says JW Player of its new programmatic video solution, while advertisers can reach a premium audience.