programmatic

Programmatic Needs to Win Back Advertisers’ Trust; Here’s How

Paid ads that are never seen? Brand pre-rolls in front of unsavory videos? That’s a recipe for destroying advertisers’ trust. A panel shows the steps that need to be taken.

Mid-Roll Video Ad Completion Nearly 100%, Finds FreeWheel Report

Even among strong premium video ad completion rates, this stat stands out. And the rate for live video mid-rolls is nearly as strong.

Auto-Play Heyday: Over 60% of Publishers Auto-Play Most Video Ads

The use of auto-play on video ads is common across media companies, although upcoming moves from Google and Apple promise to return control to the viewers.

Programmatic and Addressable TV Spend Rising, Still a Small Part

The good news is that programmatic and addressable ad buying for TV are showing huge percentage gains. The bad news is that both are still extremely small areas.

Programmatic Is Down, Native Is Up: MediaRadar on Q1 Ad Trends

Brand safety concerns have advertisers and agencies saying sayonara to programmatic, but can this much-hyped ad market make a comeback?

40% of Direct Premium Video Buys Come With a Guarantee: FreeWheel

As TV and digital video campaigns converge, online is starting to look more like TV. That’s because buyers demand demographic guarantees on multi-platform campaigns.

MediaMath Says ‘Programmatic Brand Safety or You Don’t Pay’

Programmatic’s advances could be swept away if providers can’t show they’re serious about brand safety. One marketplace backs up its promises with credits.