With TotalTV for Advertisers’ ability to serve linear, connected, and addressable TV viewers, Dataxu says it has the solution to a fractured market.
By grouping all of its marketer and publisher sales tools as Oath Ad Platforms, Oath makes advertising partnerships easier.
Concerns over transparency and ad fraud should have programmatic buying on a downward trend, right? That’s not what’s happening.
Be nice, insists one video advertising company. That’s why it’s pioneering intent-based advertising, where ads only play when requested.
Heard the term but not sure what it means? Ads.txt is the industry’s best defense against rampant ad fraud. Here’s how it works.
While views are surging, measurement, digital ad insertion, and programmatic sales present challenges for video advertising in Europe. Sound familiar?
Publishers can maximize their sales, says JW Player of its new programmatic video solution, while advertisers can reach a premium audience.