Production

Shoot it In-House: Pro Tips for DIY Marketing Video Creation

Using an outside agency to produce videos isn’t the only way to go. We spoke with two companies making high-quality marketing videos for a fraction of the cost. Here’s how to create videos in-house and drive results.

12 Tips for Getting Past Online Video Fear and Uncertainty

What’s holding your company back from jumping into online video marketing? These dozen tips will guide you every step of the way, so you can create and market useful content.

Return of the Video Doctor: Simple Fixes for Online Video Errors

Your videos represent your company and your brand, so make them as professional as possible. This week, the Video Doctor cures interlacing artifacts, shaky camera work, and audio issues.

SXSW ’14: Should Companies Create Videos In-House or Outsource?

Hire seasoned professionals or create a team and do-it-yourself? A South by Southwest panel explored the pros and cons of both methods.

Understanding the Different Flavors of Video

Brands that want to market with online video need to comprehend the different types of video they can create, and how to use each one effectively.

Three Questions to Ask Before Shooting a Brand Video

A little advance planning will go a long way in making sure your company’s next video is useful, necessary, and a standout creation.

Shoot Video on the Go with the Padcaster 2.0

The iPad-helper gets needed improvements with the second version. Plus, an iPad Mini Padcaster is in the works.