Production

SXSW ’14: Should Companies Create Videos In-House or Outsource?

Hire seasoned professionals or create a team and do-it-yourself? A South by Southwest panel explored the pros and cons of both methods.

Understanding the Different Flavors of Video

Brands that want to market with online video need to comprehend the different types of video they can create, and how to use each one effectively.

Three Questions to Ask Before Shooting a Brand Video

A little advance planning will go a long way in making sure your company’s next video is useful, necessary, and a standout creation.

Shoot Video on the Go with the Padcaster 2.0

The iPad-helper gets needed improvements with the second version. Plus, an iPad Mini Padcaster is in the works.

5 Ways to Take Video to the Next Level

Are your company’s videos as effective and engaging as they could be? These five simple tips will help you improve your online video efforts.

Best Practices for Live Events in the Enterprise, Part 2

If you want to communicate with your employees using video, you still need to hold their attention. Discover the tools for keeping an online eaudience engaged.

Best Practices for Live Events in the Enterprise

Streaming live video productions from your workplace comes down to five essentials. Learn what they are and how to succeed with each.