Primetime

Adobe Debuts TV Media Management for Online Video Ad Planning

By delivering more accurate viewer forecasting and yield optimization, Adobe helps buyers get their messages in front of the right people, while sellers stop leaving money on the table.

Adobe Marketing Cloud Adds Virtual Reality Video Support

Create immersive spaces for viewers to inhabit, but don’t forget the brand support: Adobe’s VR tools let marketers know exactly where viewers are looking in virtual video.

Upcoming Adobe Primetime Feature Creates Customizable Commercials

Using Dynamic Vids, brands and agencies will be able to create online video ads that automatically adjust to match viewer interests.

Adobe Announce Programmatic Tools for Advertisers and Publishers

Programmatic buying suffers from complexity and lack of transparency, Adobe says, obstacles that it aims to solve with its offerings for ad buying and selling.

Integrate Adobe Primetime and Adobe Marketing Cloud: The Benefits

Adobe’s two online video powerhouses joined forces and now work together, bringing Primetime and Nielsen analytics to online video marketing teams. Here’s why publishers need to sit up and take notice.

Video Meets Marketing: Adobe Joins Primetime and Marketing Cloud

As the Adobe Summit marketing conference opens in Salt Lake City, Adobe makes a major announcement for online video marketing.