By delivering more accurate viewer forecasting and yield optimization, Adobe helps buyers get their messages in front of the right people, while sellers stop leaving money on the table.
Create immersive spaces for viewers to inhabit, but don’t forget the brand support: Adobe’s VR tools let marketers know exactly where viewers are looking in virtual video.
Using Dynamic Vids, brands and agencies will be able to create online video ads that automatically adjust to match viewer interests.
Programmatic buying suffers from complexity and lack of transparency, Adobe says, obstacles that it aims to solve with its offerings for ad buying and selling.
Adobe’s two online video powerhouses joined forces and now work together, bringing Primetime and Nielsen analytics to online video marketing teams. Here’s why publishers need to sit up and take notice.
As the Adobe Summit marketing conference opens in Salt Lake City, Adobe makes a major announcement for online video marketing.