predictions

Digital Privacy, VR, Product Placement: What to Expect in 2018

Adobe’s marketing experts offer predictions for the coming years, and see that digital privacy concerns aren’t going away any time soon.

Predictions for Online Video Marketing in 2018: The Experts Speak

We gathered exclusive predictions from 18 video advertising insiders to find out what the year ahead will bring. Expect massive changes, mostly for the better.

Walled Gardens Will Grow in 2018, Predicts Kantar Millward Brown

Brand safety they got. Transparency, not so much. That’s why walled gardens will get a few modifications in the year to come.

Video Marketers Need to Drive Growth in a Saturated Online World

Web growth is saturated and online viewing is taking from traditional TV. Video marketers need to optimize their media buys to follow the target audience.

Crystal Ball Time: 6 Online Video Advertising Predictions for ’17

Enough looking back, let’s look forward! Here are a half-dozen bold and visionary predictions about where our industry will go in the coming year.

3 Predictions for OTT, VOD, and Programmatic TV in 2017

Programmatic advertising will expand in 2017, but progress will be slow. An industry expert shows why broadcasters will make or break programmatic’s future.

Adobe Looks at the Future of Online Video Entertainment Marketing

An Adobe Summit session on predictions offers something for video marketers, and also talks gaming, smartphones, virtual reality, and the challenge of fractured online identities.