predictions

Crystal Ball Time: 6 Online Video Advertising Predictions for ’17

Enough looking back, let’s look forward! Here are a half-dozen bold and visionary predictions about where our industry will go in the coming year.

3 Predictions for OTT, VOD, and Programmatic TV in 2017

Programmatic advertising will expand in 2017, but progress will be slow. An industry expert shows why broadcasters will make or break programmatic’s future.

Adobe Looks at the Future of Online Video Entertainment Marketing

An Adobe Summit session on predictions offers something for video marketers, and also talks gaming, smartphones, virtual reality, and the challenge of fractured online identities.

3 Digital and Media Predictions for 2016: Anticipate the Shifts

Online video is changing as viewers watch on new devices and take control of their viewing. Meeting them with repurposed TV spots will only waste your brand’s budget.

2016 Predictions: 5 Online Video Marketing Trends to Watch

Go a little further with your video marketing efforts in the next year. Here are the most important trends to know about if you want to really wow your audience.

Metrics, Mobility, More: 2015 Online Video Marketing Predictions

Facebook vs. YouTube, ad viewability standards, intactive video ads: These topics and many more will dominate the online video marketing world in 2015.

5 Video Marketing Predictions for 2014

The online video marketing world is constantly changing. Find out where it’s going in the year ahead.