We gathered exclusive predictions from 18 video advertising insiders to find out what the year ahead will bring. Expect massive changes, mostly for the better.
Brand safety they got. Transparency, not so much. That’s why walled gardens will get a few modifications in the year to come.
Web growth is saturated and online viewing is taking from traditional TV. Video marketers need to optimize their media buys to follow the target audience.
Enough looking back, let’s look forward! Here are a half-dozen bold and visionary predictions about where our industry will go in the coming year.
Programmatic advertising will expand in 2017, but progress will be slow. An industry expert shows why broadcasters will make or break programmatic’s future.
An Adobe Summit session on predictions offers something for video marketers, and also talks gaming, smartphones, virtual reality, and the challenge of fractured online identities.
Online video is changing as viewers watch on new devices and take control of their viewing. Meeting them with repurposed TV spots will only waste your brand’s budget.