While video advertisers currently spend more reaching non-mobile devices, that will change next year as mobile viewing continues to explode.
The end of skippable video ads is on the horizon, while publishers look to outstream ads to grow premium inventory. Here are three trends that will shape the future of online video advertising.
2016 was a huge year for online video, as all the major players released improvements designed to attract brands and engage viewers. Look for 2017 to build on that knowledge and momentum.
What’s really going to happen in video marketing in 2015 and what’s simply a lot of hype? The experts at eMarketer have broken it down into three lists.
Mobile video will grow in importance in the next six years, but data caps threaten to spoil the party. Luckily, there’s a way for brands to get around the limits.