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Choose Native Advertising, Says Mirriad, Since 90% Skip Pre-Rolls

Young adults typically skip video ads and commercials. Older adults despise ads and never want to see them. Native video ads are one way to get around the blockers.

Mobile Video Led 2015’s Growing Viewer Demand, Finds Tremor

Last year was a strong one for mobile video, culminating in a viewing spike in December. Advertisers responded to changing viewing habits by running cross-screen campaigns.

5 Ways to Get Paid on YouTube: Ramping Up the Revenue Streams

If your channel has a sizable audience, it’s time to monetize it. We break down the 5 ways successful channels can turn their popularity into cold hard cash.

3 Considerations for Maximizing Digital Video Ad Investments

When planning a multi-platform branded video ad campaign, here are essentials that marketers can’t afford to overlook.

4 Tips for Effective Online Video Ads

Many things influence how your video ad is perceived, and they go far beyond the contents of the ad, itself.

Online Video by the Numbers

Want to know how to succeed with original online video? Check our numbered guide to learn the correct length for videos, how often you should post, and more.

Going Long: Pre-Roll Isn’t the Only Online Video Ad Format

Presenting four long-form video advertising options that let brands have longer conversations with their customers.