Just a few years ago, every brand could take the same approach to attracting views on YouTube. Now, each industry needs to tailor its methods.
While shoppers typically use YouTube for product research, the right links can turn them in to buyers. Learn how to use annotations to drive interested buyers to sales pages.
Even big companies need help with their YouTube marketing strategies. Here are five things that big electronics companies should know about YouTube, but don’t.
When shoppers look up a consumer electronics product on YouTube, what do they hope to fine? And what video content keeps them engaged the longest? A Pixability study holds the answers.
For many brands, the secret to online video success is right there in front of you. Put in-house expertise on camera and give customers the information they’re looking for.
At Streaming Media East, a panel on YouTube strategies showed brands how to develop an audience and use paid media to reach a targeted demographic.
YouTube is the second biggest search engine online, so brands need to do everything they can to ensure their videos appear in relevant search rankings.