It’s early days for connected TV advertising and TV buyers are still getting comfortable with it, but look for big investments in the future.
More cord-cutting leads to lower TV viewing numbers, which leads to fewer advertisers buying ads and lower TV ad spending for years to come.
For those with a hazy understanding of what blockchain is and even less understanding of why it’s useful, the IAB offers a helpful whitepaper.
Conquering problems of brand safety and online reach, Pixability offers a two-tiered solution and ComScore counts gamers.
The online ad market is growing fast, led by better data and increased reliance on programmatic channels, but creative solutions are needed for common problems.
Brand safety they got. Transparency, not so much. That’s why walled gardens will get a few modifications in the year to come.
Streaming is mainstream and addressable TV is here. So how can brands join in this new world of OTT advertising? An IAB conference points the way.