6 Benefits to Using Blockchain in Online Video Advertising

For those with a hazy understanding of what blockchain is and even less understanding of why it’s useful, the IAB offers a helpful whitepaper.

Pixability Promises YouTube Safety, ComScore Measures OTT Views

Conquering problems of brand safety and online reach, Pixability offers a two-tiered solution and ComScore counts gamers.

Data, Targeting, Privacy to Dominate 2018 Digital Ad Discussions

The online ad market is growing fast, led by better data and increased reliance on programmatic channels, but creative solutions are needed for common problems.

Walled Gardens Will Grow in 2018, Predicts Kantar Millward Brown

Brand safety they got. Transparency, not so much. That’s why walled gardens will get a few modifications in the year to come.

OTT Advertising: How Brands Can Reach Consumers Where They Live

Streaming is mainstream and addressable TV is here. So how can brands join in this new world of OTT advertising? An IAB conference points the way.

Wicket Labs Scorecards Measure and Predict Video Customers

With so many distribution methods and even more viewing platforms, getting video viewer data is a chore. Wicket Labs pulls it all together.

The 3 Big Concerns Advertisers Have with Over-the-Top Video

…And the 3 reasons why those concerns are overblown. A research report sheds light on the engagement and lift provided by OTT advertising.