Two-thirds of streamers are happy with their commercial ad load, far higher than the number of pay TV customers who can say the same.
It turns out people who watch free or paid ad-supported OTT video are a pretty desirable demo, as an IAB report demonstrates.
11 major measurement specialists—including Nielsen and ComScore—help Roku buyers shape their campaigns with the Measurement Partner Program.
While a full commercial release is still a few months away, ComScore Campaign Ratings are now in use by several influential players.
ComScore attempts to bridge the measurement gap with Campaign Ratings, which offers an unduplicated view of cross-screen viewers.
It’s early days for connected TV advertising and TV buyers are still getting comfortable with it, but look for big investments in the future.
More cord-cutting leads to lower TV viewing numbers, which leads to fewer advertisers buying ads and lower TV ad spending for years to come.