OTT

Connected TV Advertising: The Future of OTT Is Nearly Here

It’s early days for connected TV advertising and TV buyers are still getting comfortable with it, but look for big investments in the future.

TV Ad Spending Declines as Viewers and Marketers Move Online

More cord-cutting leads to lower TV viewing numbers, which leads to fewer advertisers buying ads and lower TV ad spending for years to come.

6 Benefits to Using Blockchain in Online Video Advertising

For those with a hazy understanding of what blockchain is and even less understanding of why it’s useful, the IAB offers a helpful whitepaper.

Pixability Promises YouTube Safety, ComScore Measures OTT Views

Conquering problems of brand safety and online reach, Pixability offers a two-tiered solution and ComScore counts gamers.

Data, Targeting, Privacy to Dominate 2018 Digital Ad Discussions

The online ad market is growing fast, led by better data and increased reliance on programmatic channels, but creative solutions are needed for common problems.

Walled Gardens Will Grow in 2018, Predicts Kantar Millward Brown

Brand safety they got. Transparency, not so much. That’s why walled gardens will get a few modifications in the year to come.

OTT Advertising: How Brands Can Reach Consumers Where They Live

Streaming is mainstream and addressable TV is here. So how can brands join in this new world of OTT advertising? An IAB conference points the way.