OTT

6 Keys to Creating a Multi-Screen Premium Video Campaign

New video options try to steal the spotlight, but the VAB says multi-screen premium video is the winner for six important reasons.

OTT Ad Views Show Huge Gains in the U.S., Finds FreeWheel

How Americans watch TV has changed a lot in the past five years, with OTT and mobile devices now the hottest areas.

Omnichannel Marketing Has Doubled in the Last 4 Years: Report

Combining live linear TV ad views with OTT has a synergistic effect, says the VAB in a report on the benefits of omnichannel marketing.

Conviva Buys Delmondo, Expands Measurement to Social Platforms

Streaming TV measurement specialist Conviva adds social platform measurement to its portfolio, creating a multiplatform suite.

Advanced TV Attribution: A Free Downloadable Guide Explains It

Creating an advanced TV attribution study not only proves the value of connected TV campaigns, but also improves all online and offline marketing.

Politicians Turn to OTT Video Ads to Get Their Messages Out

Young adults stream much of their news and entertainment. To reach them, politicians are shifting much of their marketing budgets to OTT.

The Ad Load Difference: 66% of Streaming Customers Are Satisfied

Two-thirds of streamers are happy with their commercial ad load, far higher than the number of pay TV customers who can say the same.