Brand safety they got. Transparency, not so much. That’s why walled gardens will get a few modifications in the year to come.
Streaming is mainstream and addressable TV is here. So how can brands join in this new world of OTT advertising? An IAB conference points the way.
With so many distribution methods and even more viewing platforms, getting video viewer data is a chore. Wicket Labs pulls it all together.
…And the 3 reasons why those concerns are overblown. A research report sheds light on the engagement and lift provided by OTT advertising.
Of all the broadcast and streaming TV brands, only Netflix is doing a good job at building awareness with young millennials. That should have the rest worried.
While today’s streaming video viewers have plenty of ad-free options, half prefer skipping the payments and watching commercials instead.
ThinkInsight, a new modular platform from ThinkAnalytics, aims to give marketers and content providers an up-to-the-minute view of customer behavior.