OTT

Walled Gardens Will Grow in 2018, Predicts Kantar Millward Brown

Brand safety they got. Transparency, not so much. That’s why walled gardens will get a few modifications in the year to come.

OTT Advertising: How Brands Can Reach Consumers Where They Live

Streaming is mainstream and addressable TV is here. So how can brands join in this new world of OTT advertising? An IAB conference points the way.

Wicket Labs Scorecards Measure and Predict Video Customers

With so many distribution methods and even more viewing platforms, getting video viewer data is a chore. Wicket Labs pulls it all together.

The 3 Big Concerns Advertisers Have with Over-the-Top Video

…And the 3 reasons why those concerns are overblown. A research report sheds light on the engagement and lift provided by OTT advertising.

Netflix Has Far Higher Brand Recognition Among Millennial Viewers

Of all the broadcast and streaming TV brands, only Netflix is doing a good job at building awareness with young millennials. That should have the rest worried.

50% of TV Streamers Prefer Commercials to Ad-Free Subscriptions

While today’s streaming video viewers have plenty of ad-free options, half prefer skipping the payments and watching commercials instead.

With Real-Time Dashboard, ThinkAnalytics Offers KPIs, Viewer Data

ThinkInsight, a new modular platform from ThinkAnalytics, aims to give marketers and content providers an up-to-the-minute view of customer behavior.