YouTube’s brand safety scare might be over, but brands still need to be vigilant. OpenSlate is offering an independent third-party YouTube verification service.
Young men watch a whole lot of gaming videos and young women watch just as much beauty and style. Brands need to know where their target demos are, OpenSlate says.
There are now four times as many ad-supported channels on YouTube as there were a year ago. While that should be a bonanza for brand marketers, few of them attract significant views.
Need inspiration? Look to the YouTube channels of these 10 companies. They’re creating engaging videos, offering free advice, and getting viewers to subscribe.