Ooyala

The Adpocalypse Isn’t Over Yet; In Fact, it’s Only Just Begun

The video ad world faces two major challenges this year, says Ooyala: brand safety and ad-blockers. A smart use of data and tech could be the solution.

Video Ads 2017: Data Will Improve Targeting and Simplify Buying

Ooyala has released its annual survey on the online video ecosystem, and its sees data as the next big driver. Learn the strategies to reach connected consumers.

Advertisers Flock to Pre-Roll Ads, Mobile Devices, Finds Ooyala

As young viewers especially watch more video on their smartphones and tablets, advertisers follow right behind. Mobile is dominant in most parts of the world.

Mid-Roll Ads Taking Share From Pre-Rolls, High Viewer Acceptance

Advertisers are signing up for mid-roll ads in greater numbers since viewers are more likely to watch the full ad, but there are still pitfalls to avoid.

Programmatic Trading Sees Strong Growth in Q2, Finds Oolaya

RTB programmatic sales increased by nearly 50 percent in Q2 finds the latest Global Video Index, which predicts far higher growth rates in the coming years.

Online Video Platforms: How to Pick the Right One for Your Needs

Choosing the right OVP makes uploading and distributing video a snap, but sometimes building a customized solution in-house is a better idea. Here’s how to decide.

Premium Non-Broadcaster Video Driving the Rush to Programmatic

In its 2016 State of the Media Industry report, Ooyala finds that private programmatic marketplaces and native ads are taking off, but, unfortunately, so are ad blockers.