In its 2016 State of the Media Industry report, Ooyala finds that private programmatic marketplaces and native ads are taking off, but, unfortunately, so are ad blockers.
Oolaya has analyzed millions of video streams from the past year to let publishers and marketers know what succeeds online. Sports counted for a lot of viewing activity, it found.
In its report on Q3 2015 online video viewing and ad impressions, Ooyala finds that confidence in programmatic is high for both buyers and sellers.
The latest quarterly report from Ooyala shows that viewers are comfortable watching any length content on any size screen.
Publishers are losing millions to video ad blockers. Ooyala’s video and ad tech customers now have a simple solution.
If online video publishers are going to attract TV ad budgets, they’ll first need to solve problems related to measurement and premium inventory.
With the right content, your company will not only attract viewers, but also make a tidy profit. Here’s a simple guide to creating effective videos and targeting an audience.