online

Video Ads 2017: Data Will Improve Targeting and Simplify Buying

Ooyala has released its annual survey on the online video ecosystem, and its sees data as the next big driver. Learn the strategies to reach connected consumers.

9 Is the Magic Number When it Comes to Video Ad Exposure: YuMe

How many views is the right number of views? After studying the data, YuMe says marketers should think about frequency minimums, not maximums.

In a World of Online Video Ad Uncertainty, Roku Offers Guarantees

The top streaming TV device wants to help marketers plan campaigns across traditional and online platforms, so it’s offering comparable Nielsen metrics.

Christopher Walken Won the Super Bowl, Declares TiVo Viewing Data

What spot did viewers need to watch one more time? Christopher Walken—with an assist from Justin Timberlake—won the day with strong viewer engagement.

The Travel Sector and Online Video Marketing: Sell the Adventure

Video campaigns are highly successful for the travel industry, where shoppers can be swayed by an impressive clip and alluring images leave them wanting more.

Presenting the Most Inspiring, Funny, and Creative Ads of 2016

Ace Metrix analyzed viewer comments to learn what online video ads pushed the creative needle in 2016 and got the biggest reactions from viewers.

Industry Leaders Offer 2017 TV and Video Outlook for US and UK

What is the state of the video advertising market in 2017? Is programmatic on the rise? And what video content is most effective? A report from Videology asks the experts.