online

Online Video Ads Poised for Huge Growth, Says Forrester Report

Consumers will spend more time viewing streaming shows, and ad-supported options will be the biggest growth areas, notes a Forrester Report.

Original Digital Video Ad Budgets Show a 68% Increase: IAB

TV is no longer the best way to reach all viewers. Agencies cast their votes with ever-increasing ad budgets for original digital video.

5 Free Online Resources for Video Marketing Teams and Creators

Tight budgets are no problem. These 5 free online resources will help marketing teams work better together, create impressive videos, and attract more views.

Pop-Up Ads Ruin the Experience, Especially for Online Video

The title of most annoying goes to pop-up ads. Whether they’re covering videos or news articles, consumers wish they would disappear.

Fraud and Measurement Top List of Video Marketers’ Concerns

The issue has been in the news, but hasn’t been solved. Marketers are stressed about fraud. And measurement remains a barrier to effective online planning.

6 Benefits to Using Blockchain in Online Video Advertising

For those with a hazy understanding of what blockchain is and even less understanding of why it’s useful, the IAB offers a helpful whitepaper.

Predictions for Online Video Marketing in 2018: The Experts Speak

We gathered exclusive predictions from 18 video advertising insiders to find out what the year ahead will bring. Expect massive changes, mostly for the better.