online

Online Video Ads More Memorable Than TV Spots, Finds IAB Study

Young adult cord-cutters see ads shown with original online video as “more interesting” or “fun,” making this a valuable way to reach a challenging demographic.

IAB Celebrates the Best in Online Marketing: Here’s What Works

A jury of online marketing experts has selected the top digital marketing campaigns from the past year. They’ll bring tears to your eyes, make you feel empowered, and inspire you to create your own winning work.

OnlineVideo.net’s Video Campaigns of the Year Awards: The Winners

Announcing the winners of OnlineVideo.net’s inaugural Video Campaigns of the Year Awards, celebrating excellence in online video marketing.

Get to the Point: 5 Places Where Short Video Ads Perform Best

YuMe looked at the value of various length ad sports in real-world campaigns, finding that short video ads have a purpose but aren’t right for every audience.

Completion and Viewability Most Popular Video Campaign Objectives

While online advertisers still value a strong completion rate or view-thru rate for their videos, viewability is quickly gaining finds Videology data.

Facebook Helps Brands Succeed With Autoplay Video and No Audio

Creating buzz on the internet’s biggest social network is a must for many brand video campaigns, but Facebook comes with its own set of best practices.

Announcing the Top 10 Brands for Online Video Marketing in 2015

Here are the top 10 brands that engaged customers, took risks, delighted the internet, created buzz, and got people watching their videos in 2015.