Online Ad Spend Eclipsing TV By End of Year, Video Leads the Way

The mobile and online video categories are growing fast, finds eMarketer. By 2019, mobile will make up one-third of total U.S. media ad spending.

Showbox Debuts Online Video Creation Service for Brands

Why should influencer marketing be left to the major brands? The new Brand Suite from Showbox lets any brand work with online celebs or create user-generated video contests.

One Video Is Not a Strategy: Eliminating the One-Off Approach

The days of posting one video on a company or brand site are over. Nowadays, it’s important to create a series of videos and showcase them on multiple platforms. Here’s how to get started.

Achieve Brand Success With Snapchat: Experts Offer Tips at VidCon

While the platform is still baffling for many, Snapchat is blowing up with engaged online viewers. Here’s how your brand can grow, entertain, and engage a dedicated fan base on Snapchat.

YouTube Launches Brand Certification Program at VidCon and Cannes

Agencies can get up to speed on influencer marketing and creating effective video content from the online video leader, itself.

Wistia Introduces Vulcan, a More Social Online Video Player

Customers will stream long and prosper with Vulcan, a modern, responsive, and lightweight video player. Here are a few ways it keeps viewers happy.

Comparing Video Advertising Impact From TV, Desktop, and Mobile

Is there a clear advantage to advertising on one platform over another, or is something else more important for brands trying to break through to consumers?