online

Brand Safety Vs. Brand Suitability: The Challenge of Premium OTT

There are a lot of premium over-the-top channels available to brands, and a lot of tools to measure a variety of data. The trick is focusing on results and not getting lost in the numbers.

Pre-DMEXCO Forecast: Online Video Driving Ad Industry Growth

It’s a great time to be in online video marketing and advertising, as brands increasingly see its value and plan combined TV/online video campaigns.

The 3 Big Concerns Advertisers Have with Over-the-Top Video

…And the 3 reasons why those concerns are overblown. A research report sheds light on the engagement and lift provided by OTT advertising.

Video Ads 2017: Data Will Improve Targeting and Simplify Buying

Ooyala has released its annual survey on the online video ecosystem, and its sees data as the next big driver. Learn the strategies to reach connected consumers.

9 Is the Magic Number When it Comes to Video Ad Exposure: YuMe

How many views is the right number of views? After studying the data, YuMe says marketers should think about frequency minimums, not maximums.

In a World of Online Video Ad Uncertainty, Roku Offers Guarantees

The top streaming TV device wants to help marketers plan campaigns across traditional and online platforms, so it’s offering comparable Nielsen metrics.

Christopher Walken Won the Super Bowl, Declares TiVo Viewing Data

What spot did viewers need to watch one more time? Christopher Walken—with an assist from Justin Timberlake—won the day with strong viewer engagement.