There are a lot of premium over-the-top channels available to brands, and a lot of tools to measure a variety of data. The trick is focusing on results and not getting lost in the numbers.
It’s a great time to be in online video marketing and advertising, as brands increasingly see its value and plan combined TV/online video campaigns.
…And the 3 reasons why those concerns are overblown. A research report sheds light on the engagement and lift provided by OTT advertising.
Ooyala has released its annual survey on the online video ecosystem, and its sees data as the next big driver. Learn the strategies to reach connected consumers.
How many views is the right number of views? After studying the data, YuMe says marketers should think about frequency minimums, not maximums.
The top streaming TV device wants to help marketers plan campaigns across traditional and online platforms, so it’s offering comparable Nielsen metrics.
What spot did viewers need to watch one more time? Christopher Walken—with an assist from Justin Timberlake—won the day with strong viewer engagement.