Aim for Millennials When Forming a Holiday Video Ad Strategy

The holidays are a crucial time for online video marketers. Tremor Video has fresh research on appealing to young adults when creating a campaign.

IAB Shows the State of Digital Video Advertising Around the World

Learn the biggest challenges and opportunities for online video advertising in the United States plus 18 other countries.

Instagram and Facebook Offer Changes to Keep Advertisers Happy

The two hot social networks give advertisers exactly what they’ve been demanding, including 30-second ads, third-party verification, and 100 percent viewability.

Wistia Creates an Enterprise-Ready Low-Cost Video Marketing Plan

The marketing-minded OVP Wistia gains new features that make it attractive to larger companies, such has unlimited hosting and personal support.

70% of Millennials Watch Videos When Shopping for Products Online

Young adults would rather watch a video than read text, and they use those videos to inform every part of the purchase cycle.

ComScore Infographic Shows Marketers Where the Viewers Are

Viewing habits are changing like never before, and young people are leading the pack. Check out this infographic for the latest data on where to find viewers.

How 3 Colleges and Universities Market With Online Video

Higher education is learning a lesson from business by using online video marketing to attract donors, keep alumni involved, and promote accomplishments.