Know what to look for when shopping for a webcasting platform or online video platform (OVP) for video marketing. Here are five useful tools, how to use them, and how they work with marketing automation programs.
Any OVP can host and stream a video, but not all of them offer tools for selling products. Read on for five things to look for when selecting an OVP.
Hosting videos on YouTube is an essential from a marketing perspective, but should your company also work with an OVP? Here’s how to decide.
Should your brand upload videos to a free site (such as YouTube), use a fully-featured online video platform, or go with a lower-cost hybrid service?
When businesses need a more professional video hosting solution than YouTube, they look for an OVP. Here’s how to make a choice.
To move from free YouTube hosting to a paid service, you’ll need to convince your boss. Here’s what you need to know to make a strong case.
Companies looking for an OVP often chase the wrong features. It’s not what the OVP can do, but what platforms it integrates with easily.