Nielsen

The Roku Measurement Partner Program Offers Third-Party Metrics

11 major measurement specialists—including Nielsen and ComScore—help Roku buyers shape their campaigns with the Measurement Partner Program.

Nielsen and Spotify Expand Partnership With Nielsen Brand Effect

How do streaming audio or video ads lead to improved brand metrics? Nielsen Brand Effect promises cross-platform metrics, and it now works with Spotify.

NBCUniversal Takes Aim at Walled Gardens: ‘We’re All Complicit’

Who created the data transparency crisis for video advertisers? The entire ecosystem did. NBCUniversal offers a blistering correction.

Connected TV Ownership Up 19% Year-Over-Year, Nielsen Reveals

In an exclusive presentation for the Video Marketing Power Summit, Nielsen offers data on connected TV ownership and average streaming times.

Learn Cross-Screen Success at the Video Marketing Power Summit

The essential video marketing conference lets attendees learn cross-screen planning from the experts. Read on for a code good for $100 off registration.

Cross-Screen Video Campaign Planning: Tips From Experts at CES

Buying time of TV or mobile alone isn’t enough anymore. Now, cross-screen campaigns need to reach those screens and more.

Connected TV Devices Now More Common Than Tablets: YuMe

60% own a connected TV device while 57 percent own a tablet. If video marketers want to reach their audience, they need to follow the views.