Nielsen

Nielsen Offers Netflix Ratings, a True Online Video Game-Changer

After what feels like an eternity, Nielsen is finally measuring and selling Netflix ratings. Hulu and Amazon will follow. Is this the ratings transparency the industry has been waiting for?

Today’s Measurement Challenges Are Bigger Than Any One Company

The entire video ecosystem is going to have to work together to solve today’s measurement and targeting obstacles. But not everyone is ready for change.

Brand Safety Vs. Brand Suitability: The Challenge of Premium OTT

There are a lot of premium over-the-top channels available to brands, and a lot of tools to measure a variety of data. The trick is focusing on results and not getting lost in the numbers.

It’s a Big Deal: Nielsen Counts YouTube, Facebook, Hulu Views

As multiplatform viewing has surged forward, reliable metrics have struggled to keep up. But a change at Nielsen means big gains for publishers and advertisers, alike.

In a World of Online Video Ad Uncertainty, Roku Offers Guarantees

The top streaming TV device wants to help marketers plan campaigns across traditional and online platforms, so it’s offering comparable Nielsen metrics.

Nielsen Adds Viewability Provider Choice to Digital Ad Ratings

For online video advertisers, viewability isn’t a KPI—it’s the bedrock that all measurements are based on. Now, Nielsen helps them get the information they need.

Nielsen Tracks Social Activity on Facebook as Viewers Watch TV

How can marketers increase the social network buzz that takes place during their programs? Expanded ratings from Nielsen show the relationship between promotional strategies and social network activity.