Buying time of TV or mobile alone isn’t enough anymore. Now, cross-screen campaigns need to reach those screens and more.
60% own a connected TV device while 57 percent own a tablet. If video marketers want to reach their audience, they need to follow the views.
After what feels like an eternity, Nielsen is finally measuring and selling Netflix ratings. Hulu and Amazon will follow. Is this the ratings transparency the industry has been waiting for?
The entire video ecosystem is going to have to work together to solve today’s measurement and targeting obstacles. But not everyone is ready for change.
There are a lot of premium over-the-top channels available to brands, and a lot of tools to measure a variety of data. The trick is focusing on results and not getting lost in the numbers.
As multiplatform viewing has surged forward, reliable metrics have struggled to keep up. But a change at Nielsen means big gains for publishers and advertisers, alike.
The top streaming TV device wants to help marketers plan campaigns across traditional and online platforms, so it’s offering comparable Nielsen metrics.