Who created the data transparency crisis for video advertisers? The entire ecosystem did. NBCUniversal offers a blistering correction.
In an exclusive presentation for the Video Marketing Power Summit, Nielsen offers data on connected TV ownership and average streaming times.
The essential video marketing conference lets attendees learn cross-screen planning from the experts. Read on for a code good for $100 off registration.
Buying time of TV or mobile alone isn’t enough anymore. Now, cross-screen campaigns need to reach those screens and more.
60% own a connected TV device while 57 percent own a tablet. If video marketers want to reach their audience, they need to follow the views.
After what feels like an eternity, Nielsen is finally measuring and selling Netflix ratings. Hulu and Amazon will follow. Is this the ratings transparency the industry has been waiting for?
The entire video ecosystem is going to have to work together to solve today’s measurement and targeting obstacles. But not everyone is ready for change.