Nielsen

Learn Cross-Screen Success at the Video Marketing Power Summit

The essential video marketing conference lets attendees learn cross-screen planning from the experts. Read on for a code good for $100 off registration.

Cross-Screen Video Campaign Planning: Tips From Experts at CES

Buying time of TV or mobile alone isn’t enough anymore. Now, cross-screen campaigns need to reach those screens and more.

Connected TV Devices Now More Common Than Tablets: YuMe

60% own a connected TV device while 57 percent own a tablet. If video marketers want to reach their audience, they need to follow the views.

Nielsen Offers Netflix Ratings, a True Online Video Game-Changer

After what feels like an eternity, Nielsen is finally measuring and selling Netflix ratings. Hulu and Amazon will follow. Is this the ratings transparency the industry has been waiting for?

Today’s Measurement Challenges Are Bigger Than Any One Company

The entire video ecosystem is going to have to work together to solve today’s measurement and targeting obstacles. But not everyone is ready for change.

Brand Safety Vs. Brand Suitability: The Challenge of Premium OTT

There are a lot of premium over-the-top channels available to brands, and a lot of tools to measure a variety of data. The trick is focusing on results and not getting lost in the numbers.

It’s a Big Deal: Nielsen Counts YouTube, Facebook, Hulu Views

As multiplatform viewing has surged forward, reliable metrics have struggled to keep up. But a change at Nielsen means big gains for publishers and advertisers, alike.