Netflix

The Top 25 U.S. Original Online Series in Q3: Parrot Analytics

Marketers, those coveted teen and young adult viewers are binge-watching original online series. Here’s where to put your digital ad dollars.

OTT Advertising: How Brands Can Reach Consumers Where They Live

Streaming is mainstream and addressable TV is here. So how can brands join in this new world of OTT advertising? An IAB conference points the way.

Netflix Has Far Higher Brand Recognition Among Millennial Viewers

Of all the broadcast and streaming TV brands, only Netflix is doing a good job at building awareness with young millennials. That should have the rest worried.

30% of Millennials Are Cordless, So Learn How to Reach Them

Some cut the cord and some never had a cord to begin with. Whichever the case, they still love online video and several ad-supported platforms.

Top Takeaways from CES ’16: It’s a Media and Advertising Show Now

Gadgets might have grabbed the spotlight at CES ’16, but media and advertising was waiting in the wings, determined to learn how to put these new opportunities to work.

Report Finds that Video Traffic Is Choking the Office Network

Employees are watching much more video at work, often from YouTube, Netflix, and P2P networks.