Marketers, those coveted teen and young adult viewers are binge-watching original online series. Here’s where to put your digital ad dollars.
Streaming is mainstream and addressable TV is here. So how can brands join in this new world of OTT advertising? An IAB conference points the way.
Of all the broadcast and streaming TV brands, only Netflix is doing a good job at building awareness with young millennials. That should have the rest worried.
Some cut the cord and some never had a cord to begin with. Whichever the case, they still love online video and several ad-supported platforms.
Gadgets might have grabbed the spotlight at CES ’16, but media and advertising was waiting in the wings, determined to learn how to put these new opportunities to work.
Employees are watching much more video at work, often from YouTube, Netflix, and P2P networks.