monetization

Mid-Roll Video Ad Completion Nearly 100%, Finds FreeWheel Report

Even among strong premium video ad completion rates, this stat stands out. And the rate for live video mid-rolls is nearly as strong.

For Video Monetization, Publishers Look to YouTube and Facebook

A downloadable guide explains how some publishers are making money from their online videos, and details how others can get in on the streaming video gravy train.

40% of Direct Premium Video Buys Come With a Guarantee: FreeWheel

As TV and digital video campaigns converge, online is starting to look more like TV. That’s because buyers demand demographic guarantees on multi-platform campaigns.

Online Video Ad Views Grew by 24% in 2016, Says FreeWheel Report

Led by strong sports streaming, online video saw big increases in content and ad views last year. But publishers need to figure out the optimal ad load or risk alienating viewers.

A Season of Growth: Ad Views Up 28% YOY, Video Views Up 37%

Ad views, video views, authentication, TVE: It’s all going up, up, up, finds the latest FreeWheel Video Monetization Report, and it shows no signs of stopping.

Samplers, Catch-Ups, and Enthusiasts: Understanding the Audience

While advertisers regularly break the audience up by demographic categories, they rarely look at video consumption. But maybe it’s time they did.

Ad Completion Rates Are High Across the Board, Finds FreeWheel

Whether the ad is short or long, or the content is live or on-demand, viewers almost always watch the full spot. It’s still important to match the ad type with the content, though.