Sports fans are increasingly looking online for live event coverage, and advertisers have noticed. Ad views for live sports are up 201%.
A study of online video ad buyers shows that video ads and display ads are purchased by different types of companies.
Don’t overwhelm viewers with too many ads, or your viewers will find someplace else to watch video.
To keep mobile viewers and advertisers happy, you need to stream to every platform. In a panel discussion, Viacom explained the steps it takes.