While advertisers regularly break the audience up by demographic categories, they rarely look at video consumption. But maybe it’s time they did.
Whether the ad is short or long, or the content is live or on-demand, viewers almost always watch the full spot. It’s still important to match the ad type with the content, though.
The latest video monetization report from FreeWheel shows that live video is an ad bonanza, and Apple TV has taken the lead over Roku.
Sports fans are increasingly looking online for live event coverage, and advertisers have noticed. Ad views for live sports are up 201%.
A study of online video ad buyers shows that video ads and display ads are purchased by different types of companies.
Don’t overwhelm viewers with too many ads, or your viewers will find someplace else to watch video.
To keep mobile viewers and advertisers happy, you need to stream to every platform. In a panel discussion, Viacom explained the steps it takes.