CinaMaker Debuts at SXSW, Brings Muticam Production to Phones

This low-cost app lets brands create high-resolution multi-camera videos without even a desktop computer, then share them with fans in minutes. Learn why CinaMaker is a must-download.

Adobe Announces Dynamic Ad Insertion, Mobile Marketing Tools: MWC

Thanks to Adobe’s Mobile World Congress announcements, marketers can reach more customers with stream stitching, and create location-based personalized messages for mobile users.

Mobile Video Will Grow Sales in 2016, But Major Obstacles Remain

Twenty percent of buyers planned to increase their mobile video ad spending this year, although attribution and measurement remain areas of concern.

How Long Does it Take to Create Branded Video Apps? Only 72 Hours

Working together, Verizon and Digiflare launched the 72-Hour Challenge, where they created monetizable video apps for publishers.

Brands Are Underinvesting in Mobile; Studies Prove Effectiveness

Mobile video is more effective than other types of online advertising, one study finds, and can even deliver better results than television.

Advertisers Succeeding With Mobile Video and Programmatic Buys

The latest quarterly report from Ooyala shows that viewers are comfortable watching any length content on any size screen.

Ads on Live Videos Drive the Market, Showing Impressive Growth

The latest video monetization report from FreeWheel shows that live video is an ad bonanza, and Apple TV has taken the lead over Roku.