How Long Does it Take to Create Branded Video Apps? Only 72 Hours

Working together, Verizon and Digiflare launched the 72-Hour Challenge, where they created monetizable video apps for publishers.

Brands Are Underinvesting in Mobile; Studies Prove Effectiveness

Mobile video is more effective than other types of online advertising, one study finds, and can even deliver better results than television.

Advertisers Succeeding With Mobile Video and Programmatic Buys

The latest quarterly report from Ooyala shows that viewers are comfortable watching any length content on any size screen.

Ads on Live Videos Drive the Market, Showing Impressive Growth

The latest video monetization report from FreeWheel shows that live video is an ad bonanza, and Apple TV has taken the lead over Roku.

Go Mobile: Google Creates 3 Mobile Video Formats for DoubleClick

Bring interactive video experiences to mobile viewers whether in the browser or in an app. These formats make creating rich ads fast and easy.

5 Ways Shoppers Want Brands to Use Visual Media Online: Invodo

Product images are just the start. If brands want to appeal to shoppers, they need videos, spin photos, walkthroughs, and more, finds an Invodo survey.

Consumer Packaged Goods and Retail Lead Online Video Advertising

CPG advertisers increasingly look to online video to help build brands, then use other online ad types to generate leads and move shoppers to a purchase.