Despite what you’ve heard, online video ad viewability rates are rising, with Google counting a 12 percentage point gain in 2015.
Examining the rate mobile video ads bring in for publishers, Smaato finds advertisers are willing to pay a premium for engaged users, especially in the Americas.
Is there a clear advantage to advertising on one platform over another, or is something else more important for brands trying to break through to consumers?
Marketers can now schedule and publish videos to YouTube, Facebook, Twitter, and Instagram using the desktop and mobile tool they already trust.
Keep viewers engaged and watching longer by offering interactive video. Here’s how to do it the smart way, and pitfalls marketers should avoid.
Cross-device personalization is the new goal, and marketers must continuously learn from their data and plug those lessons back into the system.
A survey by eZanga shows that younger and older adults have markedly different feelings about video ads, with younger viewers much more receptive.