Bring interactive video experiences to mobile viewers whether in the browser or in an app. These formats make creating rich ads fast and easy.
Product images are just the start. If brands want to appeal to shoppers, they need videos, spin photos, walkthroughs, and more, finds an Invodo survey.
CPG advertisers increasingly look to online video to help build brands, then use other online ad types to generate leads and move shoppers to a purchase.
A new iOS app lets people create mashups of videos, gifs, pictures, and songs, then share them with friends. Its creators call it a perfect tool for brand promotion.
Does you video marketing strategy involve a branded app? It’s not enough to get viewers to download the app, you’ve also got to keep them coming back.
PointRoll certainly hopes so. The online advertiser is introducing autoplay for mobile. It’s a win for advertisers, but could it bust cellular data limits?
TV is still the commercial king, but mobile video reaches younger viewers who get most of their video entertainment online.