Brands are spending less on linear TV and more on addressable video ads, but addressable isn’t yet making up the difference, says Warc.
How Americans watch TV has changed a lot in the past five years, with OTT and mobile devices now the hottest areas.
While a full commercial release is still a few months away, ComScore Campaign Ratings are now in use by several influential players.
Rather than simply looking at the number of views a video campaign gets, consider measuring how many seconds those ads are on screen.
With 70 percent of YouTube viewing done on a mobile device, what took them so long? Vertical video ad support is finally here.
Sure, viewability is up, but it’s not up equally in all areas. Advertisers are placing more campaigns with broadcasters, and broadcast viewability is certainly one reason why.
Mobile apps provide better video ad exposure than desktop or mobile browsers, but be cautious about making viewers sit through too many commercials, warns Mixpanel.