Twenty percent of buyers planned to increase their mobile video ad spending this year, although attribution and measurement remain areas of concern.
Working together, Verizon and Digiflare launched the 72-Hour Challenge, where they created monetizable video apps for publishers.
Mobile video is more effective than other types of online advertising, one study finds, and can even deliver better results than television.
The latest quarterly report from Ooyala shows that viewers are comfortable watching any length content on any size screen.
The latest video monetization report from FreeWheel shows that live video is an ad bonanza, and Apple TV has taken the lead over Roku.
Bring interactive video experiences to mobile viewers whether in the browser or in an app. These formats make creating rich ads fast and easy.
Product images are just the start. If brands want to appeal to shoppers, they need videos, spin photos, walkthroughs, and more, finds an Invodo survey.