mobile

Linear TV Is Still the Advertising King But its Days Are Numbered

Brands are spending less on linear TV and more on addressable video ads, but addressable isn’t yet making up the difference, says Warc.

OTT Ad Views Show Huge Gains in the U.S., Finds FreeWheel

How Americans watch TV has changed a lot in the past five years, with OTT and mobile devices now the hottest areas.

ComScore’s Campaign Ratings Now in Beta, Offer Cross-Screen View

While a full commercial release is still a few months away, ComScore Campaign Ratings are now in use by several influential players.

Video Ads Get 36% More Time in View Than Desktop Display Ads

Rather than simply looking at the number of views a video campaign gets, consider measuring how many seconds those ads are on screen.

YouTube Announces Vertical Video Ad Support at DMEXCO ’18

With 70 percent of YouTube viewing done on a mobile device, what took them so long? Vertical video ad support is finally here.

Broadcast Viewability at 73%, Other Areas Lag Far Behind

Sure, viewability is up, but it’s not up equally in all areas. Advertisers are placing more campaigns with broadcasters, and broadcast viewability is certainly one reason why.

Mixpanel Media & Entertainment Report Shows Where the Viewers Are

Mobile apps provide better video ad exposure than desktop or mobile browsers, but be cautious about making viewers sit through too many commercials, warns Mixpanel.