CPG advertisers increasingly look to online video to help build brands, then use other online ad types to generate leads and move shoppers to a purchase.
A new iOS app lets people create mashups of videos, gifs, pictures, and songs, then share them with friends. Its creators call it a perfect tool for brand promotion.
Does you video marketing strategy involve a branded app? It’s not enough to get viewers to download the app, you’ve also got to keep them coming back.
PointRoll certainly hopes so. The online advertiser is introducing autoplay for mobile. It’s a win for advertisers, but could it bust cellular data limits?
TV is still the commercial king, but mobile video reaches younger viewers who get most of their video entertainment online.
The latest quarterly report from Ooyala shows that video viewing on mobile devices is rocketing up, as is long-form video on connected TVs.
Attention spans are short, but video ad breaks are long. Want to keep viewers engaged? Give them extra-short video ads.