mobile

Video Advertisers Score Big in Mobile App Power Rankings

When promoting a game to mobile app users, nothing beats the effectiveness of video. A report finds video networks doing especially well in mobile app rankings.

Facebook, YouTube, FB Messenger the Most Used Mobile Apps

Mobile apps are far more popular than the mobile web, and millennials spend a huge amount of time on their phones. A ComScore report provides a deep dive on mobile app activity.

AdColony Sees Big Numbers for Aurora Interactive Mobile Video Ads

Brands win when ads are fun, clickable, and surprising. AdColony’s Aurora HD Video format lead to significant gains for three mobile advertisers.

Whosay Debuts a Mobile App for Video Marketing Matchups

No computer? No problem. A new mobile app lets marketers find the idea influencer for video marketing campaigns no matter where they happen to be.

Video Ad Viewing Time Up 19%, While Viewability Rates Up 20%

What’s happening here? Viewing time, viewability, and completion rates are all trending up. Has the online video ad community figured out how best to appeal to consumers?

Online Video Ad Market to Reach $27.2 Billion U.S. this Year

While video advertisers currently spend more reaching non-mobile devices, that will change next year as mobile viewing continues to explode.

Consumers Watch Most Brand Video on Facebook, Instagram, Snapchat

What do video-loving consumers want from brands? Text on the screen is a plus, since many watch videos on-the-sly at work. An Animoto survey reveals where are how people are watching.