mobile

The Travel Sector and Online Video Marketing: Sell the Adventure

Video campaigns are highly successful for the travel industry, where shoppers can be swayed by an impressive clip and alluring images leave them wanting more.

Get Viewers Watching Mobile Video Ads With a Value Exchange

When mobile viewers are rewarded for their time, they have more positive feelings about the video ads they see. That translates to strong brand lift.

Full-Screen Mobile Video Ads Chosen 41.6% of the Time: Smaato

Video ad buyers have a preference for big mobile device ads that cover the full screen, but those aren’t the ads most often shown to consumers.

By 2022, 75% of All Mobile Data Traffic Will Be Video: Ericsson

Is your company’s mobile strategy in order? Mobile video’s strong rise will continue. Tablets lead for long-form video viewing, while both tablets and smartphones are strong for quick clips.

Mobile Video Ads See Triple-Digit Growth in First Half of 2016

For the first time, mobile ads took in more revenue than search ads. Desktop video was the only desktop category to show strong growth.

How to Create a Video Preview for Your Mobile App Listing

How does an iOS or Android app stand out from the other 4.2 million competing apps? With video! Here’s why a savvy marketer includes video in an app listing, as well as step-by-step instructions on how to do it.

5 Takeaways From Google’s State of Play Programmatic Video Report

Despite what you’ve heard, online video ad viewability rates are rising, with Google counting a 12 percentage point gain in 2015.