mobile

Comparing Video Advertising Impact From TV, Desktop, and Mobile

Is there a clear advantage to advertising on one platform over another, or is something else more important for brands trying to break through to consumers?

Hootsuite Gets Video-Friendly with YouTube, Facebook Integrations

Marketers can now schedule and publish videos to YouTube, Facebook, Twitter, and Instagram using the desktop and mobile tool they already trust.

The Dos and Don’ts of Interactive Video Marketing

Keep viewers engaged and watching longer by offering interactive video. Here’s how to do it the smart way, and pitfalls marketers should avoid.

Comcast Offers 5 Secrets to Entertainment Marketing Success

Cross-device personalization is the new goal, and marketers must continuously learn from their data and plug those lessons back into the system.

Ad Attitudes: How Do Viewers Feel About the Video Ads They See?

A survey by eZanga shows that younger and older adults have markedly different feelings about video ads, with younger viewers much more receptive.

CinaMaker Debuts at SXSW, Brings Muticam Production to Phones

This low-cost app lets brands create high-resolution multi-camera videos without even a desktop computer, then share them with fans in minutes. Learn why CinaMaker is a must-download.

Adobe Announces Dynamic Ad Insertion, Mobile Marketing Tools: MWC

Thanks to Adobe’s Mobile World Congress announcements, marketers can reach more customers with stream stitching, and create location-based personalized messages for mobile users.