mobile

An MWC Wrap-Up: Mobile Video Ads Are Siphoning TV Budgets

One big topic at Mobile World Congress this year was the explosive growth of mobile video advertising, as well as what’s still needed for publishers and advertisers to succeed.

Advertisers and Publishers Increase Spend on Mobile Video: AOL

Consumers are spending more time watching video on mobile devices, and video advertisers are following them. AOL releases fresh data from a global survey.

The Travel Sector and Online Video Marketing: Sell the Adventure

Video campaigns are highly successful for the travel industry, where shoppers can be swayed by an impressive clip and alluring images leave them wanting more.

Get Viewers Watching Mobile Video Ads With a Value Exchange

When mobile viewers are rewarded for their time, they have more positive feelings about the video ads they see. That translates to strong brand lift.

Full-Screen Mobile Video Ads Chosen 41.6% of the Time: Smaato

Video ad buyers have a preference for big mobile device ads that cover the full screen, but those aren’t the ads most often shown to consumers.

By 2022, 75% of All Mobile Data Traffic Will Be Video: Ericsson

Is your company’s mobile strategy in order? Mobile video’s strong rise will continue. Tablets lead for long-form video viewing, while both tablets and smartphones are strong for quick clips.

Mobile Video Ads See Triple-Digit Growth in First Half of 2016

For the first time, mobile ads took in more revenue than search ads. Desktop video was the only desktop category to show strong growth.