While a full commercial release is still a few months away, ComScore Campaign Ratings are now in use by several influential players.
Rather than simply looking at the number of views a video campaign gets, consider measuring how many seconds those ads are on screen.
With 70 percent of YouTube viewing done on a mobile device, what took them so long? Vertical video ad support is finally here.
Sure, viewability is up, but it’s not up equally in all areas. Advertisers are placing more campaigns with broadcasters, and broadcast viewability is certainly one reason why.
Mobile apps provide better video ad exposure than desktop or mobile browsers, but be cautious about making viewers sit through too many commercials, warns Mixpanel.
Offering players a reward is a great way to incentivize them to complete mobile game video ads, but different age groups prefer different rewards.
Not all screens are equal, research from Australia suggests. When viewers lean-in to view full-screen premium content, they pay greater attention.