PointRoll certainly hopes so. The online advertiser is introducing autoplay for mobile. It’s a win for advertisers, but could it bust cellular data limits?
TV is still the commercial king, but mobile video reaches younger viewers who get most of their video entertainment online.
The latest quarterly report from Ooyala shows that video viewing on mobile devices is rocketing up, as is long-form video on connected TVs.
Attention spans are short, but video ad breaks are long. Want to keep viewers engaged? Give them extra-short video ads.
It’s a mobile world, so should your company invest in an app? Learn how the UFC uses apps to satisfy super fans and educate a new crop of fans.
Get your customers talking, or talk to them directly. With video chat, mobile apps become more social and more useful.
Today’s shoppers have access to more information than ever, and they research products even when they’re in retail stores. Be ready for them with video.