mobile

Online Video Ad Market to Reach $27.2 Billion U.S. this Year

While video advertisers currently spend more reaching non-mobile devices, that will change next year as mobile viewing continues to explode.

Consumers Watch Most Brand Video on Facebook, Instagram, Snapchat

What do video-loving consumers want from brands? Text on the screen is a plus, since many watch videos on-the-sly at work. An Animoto survey reveals where are how people are watching.

Video Advertising Exploding for App Marketers, Finds Survey

App install marketers—who promote mobile apps typically with mobile ads—find full-screen and social video ads to be hugely effective.

An MWC Wrap-Up: Mobile Video Ads Are Siphoning TV Budgets

One big topic at Mobile World Congress this year was the explosive growth of mobile video advertising, as well as what’s still needed for publishers and advertisers to succeed.

Advertisers and Publishers Increase Spend on Mobile Video: AOL

Consumers are spending more time watching video on mobile devices, and video advertisers are following them. AOL releases fresh data from a global survey.

The Travel Sector and Online Video Marketing: Sell the Adventure

Video campaigns are highly successful for the travel industry, where shoppers can be swayed by an impressive clip and alluring images leave them wanting more.

Get Viewers Watching Mobile Video Ads With a Value Exchange

When mobile viewers are rewarded for their time, they have more positive feelings about the video ads they see. That translates to strong brand lift.