mobile

Consumer Packaged Goods and Retail Lead Online Video Advertising

CPG advertisers increasingly look to online video to help build brands, then use other online ad types to generate leads and move shoppers to a purchase.

Trio Hopes to Be the Next Big Thing for Video Marketing Mashups

A new iOS app lets people create mashups of videos, gifs, pictures, and songs, then share them with friends. Its creators call it a perfect tool for brand promotion.

3 Challenges for Mobile Apps: Getting, Inspiring, Keeping Users

Does you video marketing strategy involve a branded app? It’s not enough to get viewers to download the app, you’ve also got to keep them coming back.

Will Consumers Put Up with Autoplay Video Ads on Mobile Devices?

PointRoll certainly hopes so. The online advertiser is introducing autoplay for mobile. It’s a win for advertisers, but could it bust cellular data limits?

Combine TV and Mobile Ads for High Reach at Low Cost: BrightRoll

TV is still the commercial king, but mobile video reaches younger viewers who get most of their video entertainment online.

Looking for Viewers? Think Mobile and Connected TVs, Says Report

The latest quarterly report from Ooyala shows that video viewing on mobile devices is rocketing up, as is long-form video on connected TVs.

Go Short! 10-Second Video Ads Perform Best, Says Report

Attention spans are short, but video ad breaks are long. Want to keep viewers engaged? Give them extra-short video ads.