Keep viewers engaged and watching longer by offering interactive video. Here’s how to do it the smart way, and pitfalls marketers should avoid.
Cross-device personalization is the new goal, and marketers must continuously learn from their data and plug those lessons back into the system.
A survey by eZanga shows that younger and older adults have markedly different feelings about video ads, with younger viewers much more receptive.
This low-cost app lets brands create high-resolution multi-camera videos without even a desktop computer, then share them with fans in minutes. Learn why CinaMaker is a must-download.
Thanks to Adobe’s Mobile World Congress announcements, marketers can reach more customers with stream stitching, and create location-based personalized messages for mobile users.
Twenty percent of buyers planned to increase their mobile video ad spending this year, although attribution and measurement remain areas of concern.
Working together, Verizon and Digiflare launched the 72-Hour Challenge, where they created monetizable video apps for publishers.