mobile

ComScore’s Campaign Ratings Now in Beta, Offer Cross-Screen View

While a full commercial release is still a few months away, ComScore Campaign Ratings are now in use by several influential players.

Video Ads Get 36% More Time in View Than Desktop Display Ads

Rather than simply looking at the number of views a video campaign gets, consider measuring how many seconds those ads are on screen.

YouTube Announces Vertical Video Ad Support at DMEXCO ’18

With 70 percent of YouTube viewing done on a mobile device, what took them so long? Vertical video ad support is finally here.

Broadcast Viewability at 73%, Other Areas Lag Far Behind

Sure, viewability is up, but it’s not up equally in all areas. Advertisers are placing more campaigns with broadcasters, and broadcast viewability is certainly one reason why.

Mixpanel Media & Entertainment Report Shows Where the Viewers Are

Mobile apps provide better video ad exposure than desktop or mobile browsers, but be cautious about making viewers sit through too many commercials, warns Mixpanel.

Mobile Game Video Ads: Marketing Success Is All About the Rewards

Offering players a reward is a great way to incentivize them to complete mobile game video ads, but different age groups prefer different rewards.

Lean-In: Why Mobile Video Offers the Best Results for Ads

Not all screens are equal, research from Australia suggests. When viewers lean-in to view full-screen premium content, they pay greater attention.