Mobile apps are far more popular than the mobile web, and millennials spend a huge amount of time on their phones. A ComScore report provides a deep dive on mobile app activity.
Brands win when ads are fun, clickable, and surprising. AdColony’s Aurora HD Video format lead to significant gains for three mobile advertisers.
No computer? No problem. A new mobile app lets marketers find the idea influencer for video marketing campaigns no matter where they happen to be.
What’s happening here? Viewing time, viewability, and completion rates are all trending up. Has the online video ad community figured out how best to appeal to consumers?
While video advertisers currently spend more reaching non-mobile devices, that will change next year as mobile viewing continues to explode.
What do video-loving consumers want from brands? Text on the screen is a plus, since many watch videos on-the-sly at work. An Animoto survey reveals where are how people are watching.
App install marketers—who promote mobile apps typically with mobile ads—find full-screen and social video ads to be hugely effective.