What works on television probably isn’t going to work online. To reach the online viewer, brands need to create videos of varying lengths that people want to share.
How-to videos can go a lot way in making potential customers comfortable, showing them how to use a product and the results they can expect.
Online videos need to appeal to viewers enough that they’ll share them with friends. But how do marketers get the right videos in front of the right audience?
Thanks to Instagram and Vine, online marketing videos are getting shorter. Marketers need to stay on top of trends to be part of the conversation.