How Video Marketers Can Grab Some of the Rio Olympics Gold

The world tunes in to the Summer Games like nothing else. In this article, two video ad companies detail the stats that lead to a winning brand strategy.

2 Best Practices for Branded Video Success

What works on television probably isn’t going to work online. To reach the online viewer, brands need to create videos of varying lengths that people want to share.

Mindshare Explains How to Close a Sale With Online Video

How-to videos can go a lot way in making potential customers comfortable, showing them how to use a product and the results they can expect.

Understanding the New Rules of Branded Videos

Online videos need to appeal to viewers enough that they’ll share them with friends. But how do marketers get the right videos in front of the right audience?

Short Is an Art Form for Online Video Marketing

Thanks to Instagram and Vine, online marketing videos are getting shorter. Marketers need to stay on top of trends to be part of the conversation.