Something different is happening with this year’s Super Bowl, and Adobe thinks it’s a major pivot point: Many viewers will stream the game, and they’ll see the same ads as broadcast viewers.
When publishers put video ads in front of programming or put too many ads within a show, many people—young viewers especially—will turn away.
He may not be a millennial, but Vice CEO Shane Smith knows how to communicate with them. The best choice is often the simplest.
Young adults would rather watch a video than read text, and they use those videos to inform every part of the purchase cycle.
Think you know what young adults respond to in brand marketing? Revolt has surveyed young people, and found they value experimentation, honesty, and YouTube.
They don’t watch TV on a broadcast schedule, they skip ads, and they want to view content on their own time. Targeted online video advertising is the way to go.