Online video ads are effective, especially if brands are going after younger shoppers. Here are a few other ways to break through to the millennial audience.
Be agile, be experimental, and be video-forward. Here’s what small and medium-sized businesses led by millennials are getting right.
When it comes to SMB marketing, much depends on the age of the marketer. Millennials are much more likely to use social platforms and online video, finds Magisto.
Increased targeting can be a bad thing, leaving consumers feeling like they’re being stalked by marketers. Let the shoppers come to you, and provide interactive materials for them to explore when they get there.
Keep viewers engaged and watching longer by offering interactive video. Here’s how to do it the smart way, and pitfalls marketers should avoid.
Something different is happening with this year’s Super Bowl, and Adobe thinks it’s a major pivot point: Many viewers will stream the game, and they’ll see the same ads as broadcast viewers.
When publishers put video ads in front of programming or put too many ads within a show, many people—young viewers especially—will turn away.