Millennials

Young Adults More Likely to Make a Purchase After Viewing a Video

Online video ads are effective, especially if brands are going after younger shoppers. Here are a few other ways to break through to the millennial audience.

3 Marketing Lessons From Millennial-Owned Small Businesses

Be agile, be experimental, and be video-forward. Here’s what small and medium-sized businesses led by millennials are getting right.

Millennial Marketers More Likely to Use Online Video, Says Report

When it comes to SMB marketing, much depends on the age of the marketer. Millennials are much more likely to use social platforms and online video, finds Magisto.

Don’t Push: The Problem With Targeted Marketing to Millennials

Increased targeting can be a bad thing, leaving consumers feeling like they’re being stalked by marketers. Let the shoppers come to you, and provide interactive materials for them to explore when they get there.

The Dos and Don’ts of Interactive Video Marketing

Keep viewers engaged and watching longer by offering interactive video. Here’s how to do it the smart way, and pitfalls marketers should avoid.

The Super Bowl Goes Multiscreen: Ads Stream to Internet Viewers

Something different is happening with this year’s Super Bowl, and Adobe thinks it’s a major pivot point: Many viewers will stream the game, and they’ll see the same ads as broadcast viewers.

Online Video Ads Drive Away Millennial Viewers, Says Limelight

When publishers put video ads in front of programming or put too many ads within a show, many people—young viewers especially—will turn away.