Online video viewers will skip ads when they get the chance, but half pay more attention to ads they can skip than those they can’t.
Study these differences in viewing patterns to learn how to reach desired demographics with Super Bowl ads. Remember, a lot of the viewing happens after game day.
Generation Z is most likely to skip video ads, but they get angry when the don’t have the option. Give them control and respect their decisions.
Online video ads are effective, especially if brands are going after younger shoppers. Here are a few other ways to break through to the millennial audience.
Be agile, be experimental, and be video-forward. Here’s what small and medium-sized businesses led by millennials are getting right.
When it comes to SMB marketing, much depends on the age of the marketer. Millennials are much more likely to use social platforms and online video, finds Magisto.
Increased targeting can be a bad thing, leaving consumers feeling like they’re being stalked by marketers. Let the shoppers come to you, and provide interactive materials for them to explore when they get there.