Yes, there’s a difference. Brands still wondering how they can appeal to millennials might not know it, but there’s a new demo with preferences all its own.
Brands reaching out to young adults need an online video strategy. Millennials are more likely to engage with brands after watching a video.
Online video viewers will skip ads when they get the chance, but half pay more attention to ads they can skip than those they can’t.
Study these differences in viewing patterns to learn how to reach desired demographics with Super Bowl ads. Remember, a lot of the viewing happens after game day.
Generation Z is most likely to skip video ads, but they get angry when the don’t have the option. Give them control and respect their decisions.
Online video ads are effective, especially if brands are going after younger shoppers. Here are a few other ways to break through to the millennial audience.
Be agile, be experimental, and be video-forward. Here’s what small and medium-sized businesses led by millennials are getting right.