Advertisers are experimenting with shorter pre-roll ad formats, but viewers still don’t like them. For high completions, go with mid-roll ads.
Pre-rolls are the big winner in a new report, and are seen as providing the best value exchange for free content, but mid-roll and outstream video ads have roles to play, as well.
As young viewers especially watch more video on their smartphones and tablets, advertisers follow right behind. Mobile is dominant in most parts of the world.
It’s a win-win-win: With mid-rolls on Facebook, publishers will upload more premium content, advertisers will gain a new targeted video outlet, and Facebook will make a ton of money.
Advertisers are signing up for mid-roll ads in greater numbers since viewers are more likely to watch the full ad, but there are still pitfalls to avoid.