mid-roll

Advertisers Flock to Pre-Roll Ads, Mobile Devices, Finds Ooyala

As young viewers especially watch more video on their smartphones and tablets, advertisers follow right behind. Mobile is dominant in most parts of the world.

It’s a Branded Video Bonanza: Facebook Gets Video Mid-Rolls

It’s a win-win-win: With mid-rolls on Facebook, publishers will upload more premium content, advertisers will gain a new targeted video outlet, and Facebook will make a ton of money.

Mid-Roll Ads Taking Share From Pre-Rolls, High Viewer Acceptance

Advertisers are signing up for mid-roll ads in greater numbers since viewers are more likely to watch the full ad, but there are still pitfalls to avoid.