Publishers and marketers can now see exactly who’s watching their videos and when engagement spikes. Facebook offers tools for diving into on-demand, live, and 360-degree video performance.
Manage and distribute all your brand videos from one location. TwentyThree also lets you create video landing pages and manage live events.
For online video advertisers, viewability isn’t a KPI—it’s the bedrock that all measurements are based on. Now, Nielsen helps them get the information they need.
Publishers are investing in premium online video in hopes of luring TV ad dollars, but premium video by itself isn’t enough. Where is the audience development?
How brands and agencies buy TV advertising will change massively this year, as will their expectations of campaign success.
Do all those metrics add up to proof of ROI? Rapt Media surveyed marketers and learned that the lack of deeper insights on data is a real problem.
It’s important to make sure your ads are being viewed by human beings, but that doesn’t tell you anything about the quality of the impressions that you’re getting.