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OgilvyOne Says Premium Online Video Is a Short-Term Strategy

Publishers are investing in premium online video in hopes of luring TV ad dollars, but premium video by itself isn’t enough. Where is the audience development?

5 Programmatic Advertising Predictions That Will Rock TV

How brands and agencies buy TV advertising will change massively this year, as will their expectations of campaign success.

Marketers’ Biggest Challenge in 2016: Getting Meaningful Insights

Do all those metrics add up to proof of ROI? Rapt Media surveyed marketers and learned that the lack of deeper insights on data is a real problem.

Note to Advertisers and Marketers: Viewability Is Not a KPI

It’s important to make sure your ads are being viewed by human beings, but that doesn’t tell you anything about the quality of the impressions that you’re getting.

No More Walled Gardens: Pixability Offers Holistic Video Ad Buys

Don’t make separate campaign buys on YouTube, Facebook, Instagram, and Twitter. Instead, let Pixability break down those walled gardens and help you reach targeted viewers at scale.

5 Easy, Effective Ways to Optimize Your Brand’s YouTube Channel

You’ve planned a detailed video marketing strategy and created a series of videos to reach a targeted audience. Now, don’t neglect the easiest way to attract viewers: improving your brand’s YouTube Channel. Here are five tips guaranteed to succeed.

Who Won the Super Bowl Online Ad Game? It Depends Whom You Ask

Two hungry bears delivered excitement and laughs for Hyundai, while Mountain Dew’s puppymonkeybaby freaked us all out. Facebook proved that it can deliver buzz during a major event, but YouTube triumphed with the Super Bowl ad long game.