metrics

Marketers Rejoice: Facebook Offers Video Metrics for Engagement

Publishers and marketers can now see exactly who’s watching their videos and when engagement spikes. Facebook offers tools for diving into on-demand, live, and 360-degree video performance.

TwentyThree Creates a Centralized Video Marketing Platform

Manage and distribute all your brand videos from one location. TwentyThree also lets you create video landing pages and manage live events.

Nielsen Adds Viewability Provider Choice to Digital Ad Ratings

For online video advertisers, viewability isn’t a KPI—it’s the bedrock that all measurements are based on. Now, Nielsen helps them get the information they need.

OgilvyOne Says Premium Online Video Is a Short-Term Strategy

Publishers are investing in premium online video in hopes of luring TV ad dollars, but premium video by itself isn’t enough. Where is the audience development?

5 Programmatic Advertising Predictions That Will Rock TV

How brands and agencies buy TV advertising will change massively this year, as will their expectations of campaign success.

Marketers’ Biggest Challenge in 2016: Getting Meaningful Insights

Do all those metrics add up to proof of ROI? Rapt Media surveyed marketers and learned that the lack of deeper insights on data is a real problem.

Note to Advertisers and Marketers: Viewability Is Not a KPI

It’s important to make sure your ads are being viewed by human beings, but that doesn’t tell you anything about the quality of the impressions that you’re getting.