Measuring an audience across devices is difficult, but ComScore will soon launch a solution that captures the incremental reach brands get from viewers on streaming devices.
Teens and young adults often use multiple screens at the same time, spreading attention thin. But that represents a selling opportunity traditional TV never had.
The online video industry still doesn’t have comprehensive cross-device ratings, but thanks to Adobe and Nielsen that’s about to change.
Viewing habits are changing like never before, and young people are leading the pack. Check out this infographic for the latest data on where to find viewers.
Too many numbers can drive a marketer crazy. Here’s what you need to know to slice through video metrics and find the important stats.
After a year of significant changes, Facebook now rivals YouTube for video views. Here’s what online video advertisers and marketers need to know about attracting viewers on the social network.
While impressions from non-human traffic are a problem for online advertisers, premium publishers are doing the most to keep the number low.