BrightRoll looks at the options and finds one metric that’s easy to understand and works for both online and broadcast video ad campaigns.
If you’re only looking at YouTube view counts, you’re missing out on other valuable measures of a video’s effectiveness.
An Amazon exec offers 12 best practices for getting more from your company’s online videos. It’s not enough to serve great videos, you also need to serve them quickly!
The video site now offers detailed analysis measurements that show content creators what’s working and what isn’t.
We’ve got the viewers and we’ve got great content, so why won’t TV advertisers show us some love?
Measuring the completion rate of a video is easy, but don’t stop there. We’ve got the three types of metrics you need to understand.