metrics

A YouTube Analytics Tutorial, Part 2: Go Deep With View Reports

Now that you know your way around the YouTube Analytics pages, we’ll look at the various view reports included to learn about a video’s viewers.

A YouTube Analytics Tutorial, Part 1: Get to Know YouTube Reports

Besides being an excellent free video host, YouTube supplies a wealth of data about who’s watching your videos and for how long. In this tutorial, we’ll show how to navigate the analytics area.

The Ze Frank Interview: The Social Element to Video Marketing

Brands have an unmatched opportunity to create discussions and engage with consumers. Ze Frank shares his thoughts on video marketing success.

Where Should Advertisers Place Their Ads? Go Long, Says FreeWheel

If getting seen is the goal, nothing beats long-form video content. Completion rates are sky-high, says a new report.

In Search of Meaningful Video Metrics: 5 Measurements to Track

There are many video metrics out there, but which ones give a useful view on how your ad is performing? We talk to experts to uncover the answers.

What’s the Best Way to Measure Online Video Effectiveness?

BrightRoll looks at the options and finds one metric that’s easy to understand and works for both online and broadcast video ad campaigns.

Social Seed’s Free Tool Offers a Window on YouTube Performance

If you’re only looking at YouTube view counts, you’re missing out on other valuable measures of a video’s effectiveness.