metrics

The Ze Frank Interview: The Social Element to Video Marketing

Brands have an unmatched opportunity to create discussions and engage with consumers. Ze Frank shares his thoughts on video marketing success.

Where Should Advertisers Place Their Ads? Go Long, Says FreeWheel

If getting seen is the goal, nothing beats long-form video content. Completion rates are sky-high, says a new report.

In Search of Meaningful Video Metrics: 5 Measurements to Track

There are many video metrics out there, but which ones give a useful view on how your ad is performing? We talk to experts to uncover the answers.

What’s the Best Way to Measure Online Video Effectiveness?

BrightRoll looks at the options and finds one metric that’s easy to understand and works for both online and broadcast video ad campaigns.

Social Seed’s Free Tool Offers a Window on YouTube Performance

If you’re only looking at YouTube view counts, you’re missing out on other valuable measures of a video’s effectiveness.

How to Measure the Performance of Your Online Videos

An Amazon exec offers 12 best practices for getting more from your company’s online videos. It’s not enough to serve great videos, you also need to serve them quickly!

How to Get the Most from YouTube’s New Analytics Tools

The video site now offers detailed analysis measurements that show content creators what’s working and what isn’t.