After a year of significant changes, Facebook now rivals YouTube for video views. Here’s what online video advertisers and marketers need to know about attracting viewers on the social network.
While impressions from non-human traffic are a problem for online advertisers, premium publishers are doing the most to keep the number low.
Are advertisers wasting their money? A quarterly report finds that over half of all completed video ads aren’t in view.
Now that you know your way around the YouTube Analytics pages, we’ll look at the various view reports included to learn about a video’s viewers.
Besides being an excellent free video host, YouTube supplies a wealth of data about who’s watching your videos and for how long. In this tutorial, we’ll show how to navigate the analytics area.
Brands have an unmatched opportunity to create discussions and engage with consumers. Ze Frank shares his thoughts on video marketing success.
If getting seen is the goal, nothing beats long-form video content. Completion rates are sky-high, says a new report.