Brands have an unmatched opportunity to create discussions and engage with consumers. Ze Frank shares his thoughts on video marketing success.
If getting seen is the goal, nothing beats long-form video content. Completion rates are sky-high, says a new report.
There are many video metrics out there, but which ones give a useful view on how your ad is performing? We talk to experts to uncover the answers.
BrightRoll looks at the options and finds one metric that’s easy to understand and works for both online and broadcast video ad campaigns.
If you’re only looking at YouTube view counts, you’re missing out on other valuable measures of a video’s effectiveness.
An Amazon exec offers 12 best practices for getting more from your company’s online videos. It’s not enough to serve great videos, you also need to serve them quickly!
The video site now offers detailed analysis measurements that show content creators what’s working and what isn’t.