Are advertisers wasting their money? A quarterly report finds that over half of all completed video ads aren’t in view.
Now that you know your way around the YouTube Analytics pages, we’ll look at the various view reports included to learn about a video’s viewers.
Besides being an excellent free video host, YouTube supplies a wealth of data about who’s watching your videos and for how long. In this tutorial, we’ll show how to navigate the analytics area.
Brands have an unmatched opportunity to create discussions and engage with consumers. Ze Frank shares his thoughts on video marketing success.
If getting seen is the goal, nothing beats long-form video content. Completion rates are sky-high, says a new report.
There are many video metrics out there, but which ones give a useful view on how your ad is performing? We talk to experts to uncover the answers.
BrightRoll looks at the options and finds one metric that’s easy to understand and works for both online and broadcast video ad campaigns.