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Facebook Ramps Up as a Premier Video Marketing Platform

After a year of significant changes, Facebook now rivals YouTube for video views. Here’s what online video advertisers and marketers need to know about attracting viewers on the social network.

Ad Fraud Rates Are Low for Premium Publishers, Says ComScore

While impressions from non-human traffic are a problem for online advertisers, premium publishers are doing the most to keep the number low.

Video Ad Completion Rates Surprisingly Low, Finds Report

Are advertisers wasting their money? A quarterly report finds that over half of all completed video ads aren’t in view.

A YouTube Analytics Tutorial, Part 2: Go Deep With View Reports

Now that you know your way around the YouTube Analytics pages, we’ll look at the various view reports included to learn about a video’s viewers.

A YouTube Analytics Tutorial, Part 1: Get to Know YouTube Reports

Besides being an excellent free video host, YouTube supplies a wealth of data about who’s watching your videos and for how long. In this tutorial, we’ll show how to navigate the analytics area.

The Ze Frank Interview: The Social Element to Video Marketing

Brands have an unmatched opportunity to create discussions and engage with consumers. Ze Frank shares his thoughts on video marketing success.

Where Should Advertisers Place Their Ads? Go Long, Says FreeWheel

If getting seen is the goal, nothing beats long-form video content. Completion rates are sky-high, says a new report.