Be Seen: Why Metadata Is Critical for Online Video Marketers

It’s a struggle to get your video campaigns watched by the right people, but targeted metadata use provides a built-in shortcut. Here are three tips for using metadata the right way on a variety of video platforms.

Switching OVPs? How to Break Up with Your Online Video Platform

Say bye-bye-bye to your old OVP and hello to one that better fits your company’s needs. Don’t be afraid — it turns out that breaking up isn’t all that hard to do.

Video Metadata: The Key to Discoverability and Much More

Before search engines can link to your videos, they need to know what those videos are all about. That’s where video metadata comes in.

What Video Metadata Does for Hearst, and What it Can Do for You

Getting metadata attached to your videos starts with a strong workflow, and can pay off handsomely.