MediaRadar

Marketers React With Anger to the Facebook Video Ad Lawsuit

While marketers and advertisers demand transparency, one of the area’s biggest players is accused of a years-long cover up.

The Instagram-YouTube Debate: Which Is Better for Brands?

A heavyweight panel compares the merits of Google-owned YouTube and Facebook-owned Instagram. The Instagram/YouTube war is just beginning.

Programmatic Buying Used by 75% of All Brands, Says MediaRadar

Concerns over transparency and ad fraud should have programmatic buying on a downward trend, right? That’s not what’s happening.

Snapchat Ad Length: The Average Video Ad Is 8 Seconds Long

If brands want to get their message across, they’d better be quick: The average Snapchat ad length is 8 seconds and some ads are only 5 seconds.

Backlash: YouTube Faces Partner Rage Over Monetization Changes

YouTube became a giant off the work of viral video creators, but its new monetization changes cut that group off and risk a creator backlash.

Auto-Play Heyday: Over 60% of Publishers Auto-Play Most Video Ads

The use of auto-play on video ads is common across media companies, although upcoming moves from Google and Apple promise to return control to the viewers.

Adpocalypse? What Adpocalypse? YouTube’s Ad Sales Bounce Back

YouTube faced a crisis when major advertisers pulled out following brand safety concerns. Since then, the site has made impressive gains in winning back the trust of the ad community.