While marketers and advertisers demand transparency, one of the area’s biggest players is accused of a years-long cover up.
A heavyweight panel compares the merits of Google-owned YouTube and Facebook-owned Instagram. The Instagram/YouTube war is just beginning.
Concerns over transparency and ad fraud should have programmatic buying on a downward trend, right? That’s not what’s happening.
If brands want to get their message across, they’d better be quick: The average Snapchat ad length is 8 seconds and some ads are only 5 seconds.
YouTube became a giant off the work of viral video creators, but its new monetization changes cut that group off and risk a creator backlash.
The use of auto-play on video ads is common across media companies, although upcoming moves from Google and Apple promise to return control to the viewers.
YouTube faced a crisis when major advertisers pulled out following brand safety concerns. Since then, the site has made impressive gains in winning back the trust of the ad community.