MediaRadar

Auto-Play Heyday: Over 60% of Publishers Auto-Play Most Video Ads

The use of auto-play on video ads is common across media companies, although upcoming moves from Google and Apple promise to return control to the viewers.

Adpocalypse? What Adpocalypse? YouTube’s Ad Sales Bounce Back

YouTube faced a crisis when major advertisers pulled out following brand safety concerns. Since then, the site has made impressive gains in winning back the trust of the ad community.

Programmatic Is Down, Native Is Up: MediaRadar on Q1 Ad Trends

Brand safety concerns have advertisers and agencies saying sayonara to programmatic, but can this much-hyped ad market make a comeback?

Only 112 Publishers Offered Vertical Video Ads in Q1: MediaRadar

Going vertical requires money and tech commitments, which is why adoption has been slow so far. A handful of innovative publishers are moving forward.

Charting the Adpocalypse: 5% of Advertisers Left Google Preferred

YouTube had a massive brand safety problem a few months ago and that led many advertisers to threaten to pull their ads. How many actually did? Not many.

Don’t Skip This: 3 Video Trends Publishers Need to Know Now

The end of skippable video ads is on the horizon, while publishers look to outstream ads to grow premium inventory. Here are three trends that will shape the future of online video advertising.

Brands Are Embracing Online Video Advertising, Notes MediaRadar

A marketing study shows which verticals are investing the most in online video, and which video lengths are the clear favorites.