If brands want to get their message across, they’d better be quick: The average Snapchat ad length is 8 seconds and some ads are only 5 seconds.
YouTube became a giant off the work of viral video creators, but its new monetization changes cut that group off and risk a creator backlash.
The use of auto-play on video ads is common across media companies, although upcoming moves from Google and Apple promise to return control to the viewers.
YouTube faced a crisis when major advertisers pulled out following brand safety concerns. Since then, the site has made impressive gains in winning back the trust of the ad community.
Brand safety concerns have advertisers and agencies saying sayonara to programmatic, but can this much-hyped ad market make a comeback?
Going vertical requires money and tech commitments, which is why adoption has been slow so far. A handful of innovative publishers are moving forward.
YouTube had a massive brand safety problem a few months ago and that led many advertisers to threaten to pull their ads. How many actually did? Not many.