Online video is changing as viewers watch on new devices and take control of their viewing. Meeting them with repurposed TV spots will only waste your brand’s budget.
Product images are just the start. If brands want to appeal to shoppers, they need videos, spin photos, walkthroughs, and more, finds an Invodo survey.
Recording in remote locations becomes much easier with the right MEVP as your partner. Here are five questions to ask before making a purchase.
There’s a lot more earned media on YouTube than owned media. A ranking of 1,000 brands shows the top earned media YouTube creators for each.