For a video marketing strategy to be effective, marketers need to measure what works and link results to a marketing system. As Demand Metric and Vidyard show, many companies don’t go far enough with measurements.
Of course a video ad that can be seen will perform better than an ad that can’t, but how does that translate to brand lift measurements?
Now that online advertisers have a viewability standard, it’s imperative to make sure all parties are measuring the results uniformly.
As CBS Interactive explains, hitting the right demographic with targeted online video ads is still a challenging operation.
There are many video metrics out there, but which ones give a useful view on how your ad is performing? We talk to experts to uncover the answers.
An Amazon exec offers 12 best practices for getting more from your company’s online videos. It’s not enough to serve great videos, you also need to serve them quickly!
If you’re trying to reach potential buyers with your videos, be sure you’re not focusing on the wrong things.