measurement

ComScore’s Campaign Ratings Now in Beta, Offer Cross-Screen View

While a full commercial release is still a few months away, ComScore Campaign Ratings are now in use by several influential players.

Campaign Ratings From ComScore Offer Cross-Platform Measurement

ComScore attempts to bridge the measurement gap with Campaign Ratings, which offers an unduplicated view of cross-screen viewers.

Measure All Video From One Dashboard: SimpleReach Makes it Simple

Some platforms say a view is 3 seconds long and some say it’s the entire video. With SimpleReach, marketers can measure however they like.

Standardization Will Drive CTV Ads, But We’re Not There Yet

While standardization will allow marketers to make buys across linear and CTV in unified campaigns, getting there means getting many players working together.

NBCUniversal Takes Aim at Walled Gardens: ‘We’re All Complicit’

Who created the data transparency crisis for video advertisers? The entire ecosystem did. NBCUniversal offers a blistering correction.

Video Advertising in Europe: Challenges for 2018 and Beyond

While views are surging, measurement, digital ad insertion, and programmatic sales present challenges for video advertising in Europe. Sound familiar?

Walled Gardens Will Grow in 2018, Predicts Kantar Millward Brown

Brand safety they got. Transparency, not so much. That’s why walled gardens will get a few modifications in the year to come.