measurement

Viewability Is the Tip of the Iceberg: Get the Whole Picture

Yes, viewability is important, but it’s table stakes. Rather than seeing viewability as a metric to watch, recognize it for what it is: The starting point.

The 3 Big Concerns Advertisers Have with Over-the-Top Video

…And the 3 reasons why those concerns are overblown. A research report sheds light on the engagement and lift provided by OTT advertising.

ARF Panelists Address Problems of Cross-Screen Video Measurement

The future of video marketing isn’t TV or digital: It’s TV and digital. Combining the two delivers rewards beyond what either one can provide alone, but first marketers need a better way to measure results.

Buy on OTT Boxes With Confidence: Roku Now Supports ComScore vCE

It’s a step online video advertisers have been waiting for: With vCE now baked into the Roku OS, it’s easy to compare campaign performance across platforms.

Nielsen Adds Viewability Provider Choice to Digital Ad Ratings

For online video advertisers, viewability isn’t a KPI—it’s the bedrock that all measurements are based on. Now, Nielsen helps them get the information they need.

OgilvyOne Says Premium Online Video Is a Short-Term Strategy

Publishers are investing in premium online video in hopes of luring TV ad dollars, but premium video by itself isn’t enough. Where is the audience development?

Marketers’ Biggest Challenge in 2016: Getting Meaningful Insights

Do all those metrics add up to proof of ROI? Rapt Media surveyed marketers and learned that the lack of deeper insights on data is a real problem.