Serving the Right Ads to the Right Viewers: The Online Challenge

As CBS Interactive explains, hitting the right demographic with targeted online video ads is still a challenging operation.

In Search of Meaningful Video Metrics: 5 Measurements to Track

There are many video metrics out there, but which ones give a useful view on how your ad is performing? We talk to experts to uncover the answers.

How to Measure the Performance of Your Online Videos

An Amazon exec offers 12 best practices for getting more from your company’s online videos. It’s not enough to serve great videos, you also need to serve them quickly!

How Effective Are Your Videos? Four Pitfalls to Avoid

If you’re trying to reach potential buyers with your videos, be sure you’re not focusing on the wrong things.

Blip.TV Is Changing its Video Ad Strategy — and You Should, Too

There’s a simple way to tell whether or not viewers will sit through your video ads. Hint: It’s about loyalty.

Three Essential Metrics When Judging an Online Video Ad Campaign

Measuring the completion rate of a video is easy, but don’t stop there. We’ve got the three types of metrics you need to understand.