measurement

Marketers’ Biggest Challenge in 2016: Getting Meaningful Insights

Do all those metrics add up to proof of ROI? Rapt Media surveyed marketers and learned that the lack of deeper insights on data is a real problem.

Note to Advertisers and Marketers: Viewability Is Not a KPI

It’s important to make sure your ads are being viewed by human beings, but that doesn’t tell you anything about the quality of the impressions that you’re getting.

The New Reality: Online Video Will Never See a Single Ad Currency

Taking viewer data from multiple sources and verifying it with independent third-party services is the new reality, as fragmented viewing leads to fragmented measurement.

Video Viewability Drops in Q3, Efforts Aren’t Making a Difference

Despite strong industry attention to the topic, video ads aren’t making significant progress in becoming more viewable. In fact, the small gains are eroding.

Is There a Measurement Gap? Many B2Bs Don’t Measure Video Results

For a video marketing strategy to be effective, marketers need to measure what works and link results to a marketing system. As Demand Metric and Vidyard show, many companies don’t go far enough with measurements.

Google Proves the Importance of Video Ad Viewability to Brands

Of course a video ad that can be seen will perform better than an ad that can’t, but how does that translate to brand lift measurements?

MRC Announces Results from Third Phase of Viewability Testing

Now that online advertisers have a viewability standard, it’s imperative to make sure all parties are measuring the results uniformly.