Nielsen Adds Viewability Provider Choice to Digital Ad Ratings

For online video advertisers, viewability isn’t a KPI—it’s the bedrock that all measurements are based on. Now, Nielsen helps them get the information they need.

OgilvyOne Says Premium Online Video Is a Short-Term Strategy

Publishers are investing in premium online video in hopes of luring TV ad dollars, but premium video by itself isn’t enough. Where is the audience development?

Marketers’ Biggest Challenge in 2016: Getting Meaningful Insights

Do all those metrics add up to proof of ROI? Rapt Media surveyed marketers and learned that the lack of deeper insights on data is a real problem.

Note to Advertisers and Marketers: Viewability Is Not a KPI

It’s important to make sure your ads are being viewed by human beings, but that doesn’t tell you anything about the quality of the impressions that you’re getting.

The New Reality: Online Video Will Never See a Single Ad Currency

Taking viewer data from multiple sources and verifying it with independent third-party services is the new reality, as fragmented viewing leads to fragmented measurement.

Video Viewability Drops in Q3, Efforts Aren’t Making a Difference

Despite strong industry attention to the topic, video ads aren’t making significant progress in becoming more viewable. In fact, the small gains are eroding.

Is There a Measurement Gap? Many B2Bs Don’t Measure Video Results

For a video marketing strategy to be effective, marketers need to measure what works and link results to a marketing system. As Demand Metric and Vidyard show, many companies don’t go far enough with measurements.