ComScore attempts to bridge the measurement gap with Campaign Ratings, which offers an unduplicated view of cross-screen viewers.
Some platforms say a view is 3 seconds long and some say it’s the entire video. With SimpleReach, marketers can measure however they like.
While standardization will allow marketers to make buys across linear and CTV in unified campaigns, getting there means getting many players working together.
Who created the data transparency crisis for video advertisers? The entire ecosystem did. NBCUniversal offers a blistering correction.
While views are surging, measurement, digital ad insertion, and programmatic sales present challenges for video advertising in Europe. Sound familiar?
Brand safety they got. Transparency, not so much. That’s why walled gardens will get a few modifications in the year to come.
After what feels like an eternity, Nielsen is finally measuring and selling Netflix ratings. Hulu and Amazon will follow. Is this the ratings transparency the industry has been waiting for?