Viewers are watching just as much television, but doing it on a variety of platforms. Measuring digital TV views can be a challenge.
Conquering problems of brand safety and online reach, Pixability offers a two-tiered solution and ComScore counts gamers.
After what feels like an eternity, Nielsen is finally measuring and selling Netflix ratings. Hulu and Amazon will follow. Is this the ratings transparency the industry has been waiting for?
The work doesn’t end when the video goes online. To drive both conversions and return on investment, it’s important to measure, improve, and understand what succeeds.
If online video publishers are going to attract TV ad budgets, they’ll first need to solve problems related to measurement and premium inventory.
Measuring an audience across devices is difficult, but ComScore will soon launch a solution that captures the incremental reach brands get from viewers on streaming devices.
While impressions from non-human traffic are a problem for online advertisers, premium publishers are doing the most to keep the number low.