ComScore attempts to bridge the measurement gap with Campaign Ratings, which offers an unduplicated view of cross-screen viewers.
Before advertisers can buy targeted demos on CTV, the industry needs cross-platform ratings. And that’s where Nielsen Total Audience comes in.
Some platforms say a view is 3 seconds long and some say it’s the entire video. With SimpleReach, marketers can measure however they like.
Viewers are watching just as much television, but doing it on a variety of platforms. Measuring digital TV views can be a challenge.
Conquering problems of brand safety and online reach, Pixability offers a two-tiered solution and ComScore counts gamers.
After what feels like an eternity, Nielsen is finally measuring and selling Netflix ratings. Hulu and Amazon will follow. Is this the ratings transparency the industry has been waiting for?
The work doesn’t end when the video goes online. To drive both conversions and return on investment, it’s important to measure, improve, and understand what succeeds.