By connecting TV measurements and viewer behaviors, iSpot.tv has seen impressive growth. With this funding it hopes to grow even faster.
How do streaming audio or video ads lead to improved brand metrics? Nielsen Brand Effect promises cross-platform metrics, and it now works with Spotify.
ComScore attempts to bridge the measurement gap with Campaign Ratings, which offers an unduplicated view of cross-screen viewers.
Before advertisers can buy targeted demos on CTV, the industry needs cross-platform ratings. And that’s where Nielsen Total Audience comes in.
Some platforms say a view is 3 seconds long and some say it’s the entire video. With SimpleReach, marketers can measure however they like.
Viewers are watching just as much television, but doing it on a variety of platforms. Measuring digital TV views can be a challenge.
Conquering problems of brand safety and online reach, Pixability offers a two-tiered solution and ComScore counts gamers.