measure

TV Ad Measurement Company iSpot.tv Takes $30M in Series C Funding

By connecting TV measurements and viewer behaviors, iSpot.tv has seen impressive growth. With this funding it hopes to grow even faster.

Nielsen and Spotify Expand Partnership With Nielsen Brand Effect

How do streaming audio or video ads lead to improved brand metrics? Nielsen Brand Effect promises cross-platform metrics, and it now works with Spotify.

Campaign Ratings From ComScore Offer Cross-Platform Measurement

ComScore attempts to bridge the measurement gap with Campaign Ratings, which offers an unduplicated view of cross-screen viewers.

Nielsen Total Audience Ratings: The Challenge of Measuring CTV

Before advertisers can buy targeted demos on CTV, the industry needs cross-platform ratings. And that’s where Nielsen Total Audience comes in.

Measure All Video From One Dashboard: SimpleReach Makes it Simple

Some platforms say a view is 3 seconds long and some say it’s the entire video. With SimpleReach, marketers can measure however they like.

Digital TV and Traditional TV Viewers: Plan a Marketing Campaign

Viewers are watching just as much television, but doing it on a variety of platforms. Measuring digital TV views can be a challenge.

Pixability Promises YouTube Safety, ComScore Measures OTT Views

Conquering problems of brand safety and online reach, Pixability offers a two-tiered solution and ComScore counts gamers.