The work doesn’t end when the video goes online. To drive both conversions and return on investment, it’s important to measure, improve, and understand what succeeds.
If online video publishers are going to attract TV ad budgets, they’ll first need to solve problems related to measurement and premium inventory.
Measuring an audience across devices is difficult, but ComScore will soon launch a solution that captures the incremental reach brands get from viewers on streaming devices.
While impressions from non-human traffic are a problem for online advertisers, premium publishers are doing the most to keep the number low.
An Amazon exec offers 12 best practices for getting more from your company’s online videos. It’s not enough to serve great videos, you also need to serve them quickly!