Mashable

Multi-Platform Marketing: Does the Concept or Channel Come First?

So many video channels available, but where do begin? Hear two multi-platform marketing pros explain how they start a campaign.

Influencer Marketing Secrets: How to Keep the Talent On-Message

When working with influencers, combine entertainment and information to keep them on message. Read on for other influencer marketing secrets.

How Marketers and Advertisers Can Build a Culture of Creativity

Does creative work start with a creative team? No, how marketers and advertisers should start is by seeing that all employees can have great ideas.

Brand Storytelling: Be Bold at the Video Marketing Power Summit

Learn to push the envelope with dynamic brand storytelling at the upcoming Video Marketing Power Summit. Read on for a code that will save $100 off registration.

Mashable Dives Into Vertical Video Ads at its 2017 NewFront

What vertical video ads need is a great place to be seen. With its Mashable Reels features, Mashable aims to provide a premium space for advertisers.