marketing

VR Ads Show Huge Product Recall Numbers, Finds YuMe Study

In a real-world test of video gamers, YuMe found that VR ads were remembered at a high rate, with VR pre-rolls showing strong aided recall performance.

Magisto: US Businesses Will Spend $135B on Online Video This Year

Video marketing is growing at a rapid rate and it has a budget to match. A Magisto report dives into the numbers and finds an average spend of $20,000.

Streaming Video CTV Ads Found Less Annoying Than Broadcast Spots

Reaching viewers when they’re in a receptive state of mind means reaching them on connected TV. Viewers find CTV ads are tolerated better than broadcast TV spots.

Mid-Roll Video Ad Completion Nearly 100%, Finds FreeWheel Report

Even among strong premium video ad completion rates, this stat stands out. And the rate for live video mid-rolls is nearly as strong.

Creating Ads Viewers Don’t Want to Skip: In Search of Relevancy

There’s a lot of data available to online video marketers. Too much, really. When creating relevant ads, be guided by data but don’t get lost in it.

DMEXCO ’17: Hulu Contrasts Old Way/New Way of TV Marketing

TV viewing has forever changed, and so has video marketing. The good news is that marketers have more tools than ever to serve relevant ads to enthusiastic viewers.

DMEXCO ’17: What Brands Need to Know About Video Influencers

Buy the biggest online talent the campaign budget will allow, and then leave the talent alone. The formula works when brands let influencers communicate on their own.