How-to videos can go a lot way in making potential customers comfortable, showing them how to use a product and the results they can expect.
A new report shows that online shoppers watch videos when available, appreciate the information those videos provide, and rate them highly.
YouTube’s stars have polished their brands and grown their audiences, and now they’re ready to make some money with corporate sponsorships.
There’s a giant missed opportunity here, says Levels Beyond. Online videos aren’t a priority for brands, even though viewers love to watch and share them.
When video marketers talk about making a conversion, they usually mean making a sale, but conversion can mean much more than that.
Just a few years ago, every brand could take the same approach to attracting views on YouTube. Now, each industry needs to tailor its methods.
When customers watch one of your videos, that should be the start of a journey, not the end. The CEO of Ramp explains how to provide that next step for viewers to follow.