marketing

Marketing with Meerkat and Periscope: Get Started, Get Results

These live video streaming apps are hot right now and they make engaging with fans a snap. Here’s how to use each to your brand’s advantage.

15 Is the New 30: Online Ads Are Getting Shorter, Says Report

According to Vindico’s annual video advertising report, brands are learning that shorter online ads lead to higher completion rates.

Let Go, Give Up Control: How Brands Should Work With Influencers

Forget the 30-second pre-roll. To reach young consumers, find YouTube influencers with shared values and let them tell their own stories.

An Expert Makes Influencer Marketing Easy for the Influencers

Want to get hired by brands? All influencers need is a handful of followers, excellent brand affinity, and strong relationships with viewers. PS: No cussing!

Capture Customer Leads While Serving Live Video: Ustream Demand

Manage massive libraries of recorded video, add registration gates to live and on-demand content, then track those leads with any CRM program

Pixability Takes $18M in Series C, Will Expand Ad-Buying Platform

The company’s YouTube ad optimization and programmatic buying solutions are finding success as brands move additional media spending online.

Learn How to Become an Online Video Marketing Superhero

What does a marketing superhero keep in his or her utility belt? A free guide from Brightcove shows the tools that every marketer needs to have on hand.