Marketers are convinced they need to reach viewers on both linear and digital video platforms. So why are so few actually running cross-screen campaigns?
The online ad market is growing fast, led by better data and increased reliance on programmatic channels, but creative solutions are needed for common problems.
When app marketers want to push their products, they overwhelmingly find video ads are the most effective. An app install survey spells out the strategies they rely on.
The major online video platforms introduced innovative features in 2017 designed to attract both viewers and advertisers. Join us in recapping the highlights.
We gathered exclusive predictions from 18 video advertising insiders to find out what the year ahead will bring. Expect massive changes, mostly for the better.
The largest online video conference in North America now has a video advertising and marketing track, and it’s being run by OnlineVideo.net.
The time is right for connected TV buys, explains Innovid. Tired of viewability hassles and brand-unsafe programmatic buys? Try big screen OTT.