marketing

Consumers Crave Videos, But Brands Aren’t Creating Them: Report

There’s a giant missed opportunity here, says Levels Beyond. Online videos aren’t a priority for brands, even though viewers love to watch and share them.

What Does ‘Conversion’ Mean for Online Video? Is it Just Sales?

When video marketers talk about making a conversion, they usually mean making a sale, but conversion can mean much more than that.

One-Size-Fits-All Doesn’t Work for Brand Strategies on YouTube

Just a few years ago, every brand could take the same approach to attracting views on YouTube. Now, each industry needs to tailor its methods.

People Have Watched Your Company’s Online Video — Now What?

When customers watch one of your videos, that should be the start of a journey, not the end. The CEO of Ramp explains how to provide that next step for viewers to follow.

What Works Now: 6 Fresh and Effective Approaches to Branded Video

Need some inspiration? Get your viewers to watch to completion and share what they’ve seen by using one of these ideas for your next branded online video.

Dos and Don’ts of YouTube Brand Marketing From Brendan Gahan

Just because brands can customize the look of their YouTube channels with tailor-made gadgets doesn’t mean it’s a good idea. A YouTube marketing expert explains why.

Watch Your Competitors and Define Your Goals: Video Metrics Tips

A Fullscreen executive explains why brands needs to think like YouTube creators, YouTube creators need to think like brands, and everybody needs to meet in the middle.