Consumers go to YouTube to research products, but search engines when they’re ready to buy. A new offering from YouTube aims to change that.
When each of these players takes part in creating a strategy, your company’s videos will find their audience, deliver useful information, and build your brand.
Animoto’s study on consumer video expectations finds that shoppers rely on product videos when making a purchase and share favorites on Facebook.
There are now 17 million 18- to 34-year-old cord-cutters and cord-nevers in the U.S. They don’t like cable, but they do like online video.
A survey of senior-level brand decision makers found that they see value in online video marketing, yet have a hard time justifying the costs.
Think about why you yourself share videos with friends, then apply that to your brand’s ads. Create videos that serve a purpose for the viewer.
It turns out that the two sites promote video in different ways. Visible Measures explains why marketers need to use both to launch a successful campaign.