Template-driven ads and a focus on ROI and direct response are crowding out ad creativity. Consumers are turning away.
After a year of alarm about the lack of transparency in the online advertising ecosystem, a roadmap has started to emerge.
The issue has been in the news, but hasn’t been solved. Marketers are stressed about fraud. And measurement remains a barrier to effective online planning.
While views are surging, measurement, digital ad insertion, and programmatic sales present challenges for video advertising in Europe. Sound familiar?
It takes a village—or, in this case, all parts of the video ecosystem—but we’re seeing real improvement in the video ad fraud rate.
Brand marketers make a crucial mistake when they don’t personalize for each online platform. Facebook dominates, but marketers need to use the right creative.
Using an ad offering a 360° VR experience, the marketing team behind 50 Shades Darker got a 10x uplift compared to a control ad.