marketing

Branded OTT Apps: Go it Alone or Partner With an Expert?

It’s an app-crazy world, but that doesn’t mean every brand will succeed with an over-the-top video app. Discoverability is a challenge, so be prepared to invest heavily in promotion.

When it Comes to Branded Online Video, Authenticity Is the Key

A Streaming Media East panel of experts looks at branded video and finds that the old lessons still apply: Content needs to feel authentic before viewers can embrace it.

Hootsuite Gets Video-Friendly with YouTube, Facebook Integrations

Marketers can now schedule and publish videos to YouTube, Facebook, Twitter, and Instagram using the desktop and mobile tool they already trust.

Go Viral! Google Preferred Lets Advertisers Buy Breakout Hits

Advertisers know Google Preferred as the way to buy the cream of YouTube’s crop, placing ads on the top creator videos. Google Preferred now lets them buy spots on viral sensations, as well.

Viewers Are Hitting the Skip Ad Button; What Can You Do About It?

The Digitas NewFront confronts the challenge of ad blockers and skip buttons. How can marketers succeed when viewers will happily pay to avoid seeing ads?

5 Reasons Why Your Online Video Strategy Isn’t Working

Is it bad luck? The weather? Genetics? Nope, nope, and nope., it’s that you’re following the wrong video marketing strategy—if you even have a strategy to begin with. Here are five ways that you might have gone wrong.

The Dos and Don’ts of Interactive Video Marketing

Keep viewers engaged and watching longer by offering interactive video. Here’s how to do it the smart way, and pitfalls marketers should avoid.