Whether the ad is short or long, or the content is live or on-demand, viewers almost always watch the full spot. It’s still important to match the ad type with the content, though.
Customers will stream long and prosper with Vulcan, a modern, responsive, and lightweight video player. Here are a few ways it keeps viewers happy.
Young adults typically skip video ads and commercials. Older adults despise ads and never want to see them. Native video ads are one way to get around the blockers.
Young men watch a whole lot of gaming videos and young women watch just as much beauty and style. Brands need to know where their target demos are, OpenSlate says.
Videos views on Twitter have seen 220x growth in the past year. Twitter says brands win when they repurpose existing video content on the platform. Also, here are three ways to create “stopping power” with Twitter videos.
Publishers are investing in premium online video in hopes of luring TV ad dollars, but premium video by itself isn’t enough. Where is the audience development?
When it comes to SMB marketing, much depends on the age of the marketer. Millennials are much more likely to use social platforms and online video, finds Magisto.