marketing

5 Tips for Brands on Getting Results With Long-Form Native Video

After studying scores of sponsored videos, Ace Metrix has come up with five best practices for brands that want to connect with viewers..

What’s the Difference Between Video Marketing and Advertising?

We’re all guilty of using the words marketing and advertising interchangeably, but they mean different things. Learn how the experts define both, and how they put video marketing and video advertising to use in brand campaigns.

Comcast Offers 5 Secrets to Entertainment Marketing Success

Cross-device personalization is the new goal, and marketers must continuously learn from their data and plug those lessons back into the system.

Adobe: How to Reach Fragmented Online Customers Across Devices

Shoppers routinely access brand information and view messages on multiple devices. How can marketers assign IDs to those devices, getting a clear picture of the shoppers behind them?

Adobe Looks at the Future of Online Video Entertainment Marketing

An Adobe Summit session on predictions offers something for video marketers, and also talks gaming, smartphones, virtual reality, and the challenge of fractured online identities.

Ad Attitudes: How Do Viewers Feel About the Video Ads They See?

A survey by eZanga shows that younger and older adults have markedly different feelings about video ads, with younger viewers much more receptive.

OnlineVideo.net’s Video Campaigns of the Year Awards: The Winners

Announcing the winners of OnlineVideo.net’s inaugural Video Campaigns of the Year Awards, celebrating excellence in online video marketing.