Do your video marketing campaigns include both in-stream and rich media ads? If not, you’re missing out. Here are three tips for matching campaign goals with video assets.
Online video ad budgets are shifting upwards, and the funds are coming from TV ad budgets, says AOL’s State of the Video Industry report for 2015.
For a video marketing strategy to be effective, marketers need to measure what works and link results to a marketing system. As Demand Metric and Vidyard show, many companies don’t go far enough with measurements.
A survey commissioned by BuzzMyVideos finds that U.K. consumers watch a lot of online beauty videos, and those videos often lead to purchases.
Autoplay, skippable, and click-to-play video ads all present different challenges for marketers. Millward Brown’s AdReaction study explains what works in different video ad formats.
When searching for the perfect influencer to partner with for an online video campaign, look for someone cutting-edge and film their honest reactions.
Social media marketing comes with its own set of best practices. A joint study from Ace Metrix and Twitter shows the common traits that top-performing Twitter video ads share.