marketing

Vimeo’s Video Translation Tools Are a Help for Global Brands

For brands that want to reach customers around the world, adding foreign language subtitles or captions just got a whole lot easier.

Instagram Now Accepting 15-Second Video Ads—With Conditions

Video ads have finally come to the popular social networking site, but they’ll need to fit the format if they’re going to be welcomed.

Hey, Small Business: Video Marketing Is for You Too!

A few clever videos can turn a local business into a trusted expert or the next big thing. Here’s the advice and low-cost resources small businesses need to get started.

Honda to Use Vine Videos for Halloween Trick-or-Treating

When costumed characters come knocking (via Twitter), Honda will respond with Vine videos and a link for a sweet treat.

What Brand Marketers Don’t Know About YouTube, But Should Learn

Do you know the 10 different varieties of YouTube ads? Do you know how to hyper-target on YouTube for maximum effectiveness? A guide from Pixability puts the answers at your fingertips.

Video Campaigns Are Going Multiscreen, Finds Videology Report

Viewers are glued to mobile devices, and connected TVs are coming on strong, so advertisers can’t stick with purely desktop campaigns.

Havas Worldwide Explains the Basics of Branded Video

Do you want to entertain your viewers or do you want to educate them? Branded video can do either (but only one type will get your agency a Cannes Lion).