marketing

Advertisers Choosing Viewability as a Key Campaign Objective

Viewability is the KPI of choice for many (despite not actually being a KPI). Videology’s quarterly report also finds that cross-screen advertising is hot, hot, hot.

Ad Advice: Online Video Ad Pros Spell Out What Works Now

With the rise of mobile devices, Facebook video, and too many social platforms to count, the video ad landscape changes every day. Here’s what pros say delivers the best results today.

Be Seen: Why Metadata Is Critical for Online Video Marketers

It’s a struggle to get your video campaigns watched by the right people, but targeted metadata use provides a built-in shortcut. Here are three tips for using metadata the right way on a variety of video platforms.

TwentyThree Creates a Centralized Video Marketing Platform

Manage and distribute all your brand videos from one location. TwentyThree also lets you create video landing pages and manage live events.

Brightcove Offers a Roadmap for Video Marketing Superheroes

Before beginning a brand video campaign, determine what type of campaign you’re running. Answering these five questions will start the process.

Small Businesses Are Looking for Employees With Video Skills

SMBs now see online video marketing as an essential for staying relevant, and plant to invest in Facebook ads over the next 12 months.

Glymt Offers Brands Custom-Made Video Stock (For Less!)

Why settle for static video stock libraries when you can have something tailor-made for your brand’s needs? Glymt connects brands with a global community of video stock creators.