marketing

3 Ways Brands Can Improve Periscope and Meerkat Broadcasts

Engaging with fans in real-time via video has never been easier. Use these three small improvements to add a touch of professionalism to any smartphone shoot.

Facebook Offers Brands 3 Tips on Marketing with Mobile Video

Video is exploding in popularity on mobile devices, but the rules are different than with desktop viewing. Here are the essential tips that Facebook tells its own clients.

Brightcove Invests in Video Marketing With Audience Module

Who watched your last marketing video and how much of it did they view? Brightcove Audience lets marketers track video like any other marketing asset.

Mekanism Buys Epic Signal, a Start-up that Builds Video Channels

Epic Signal’s client roster includes Pepsi, Anheuser-Busch, and Chevy. Its new parent company will help it with resource and hiring support.

How to Create the Perfect Thumbnail Image in a Few Simple Steps

Don’t neglect the thumbnail! That small preview image viewers see has an enormous impact on whether or not they click. At VidCon 2015, a marketing expert explained the essentials.

Why Brands Should Publish Video on Twitter: A VidCon Conversation

Twitter video provides social interactions that YouTube can’t match. And thanks to several improvements to the viewing experience, viewing numbers are exploding.

BuzzFeed Motion Pictures Serves 1B Views Monthly by Going Niche

During a VidCon 2015 interview, Ze Frank explained how exploring niche topics and understanding personal identities has helped his site score big with online video.