marketing

Ad Creativity Is Suffering, and Too Much Data Is the Reason

Template-driven ads and a focus on ROI and direct response are crowding out ad creativity. Consumers are turning away.

3 Steps for Guaranteeing Transparency: Adobe Shows the Way

After a year of alarm about the lack of transparency in the online advertising ecosystem, a roadmap has started to emerge.

Fraud and Measurement Top List of Video Marketers’ Concerns

The issue has been in the news, but hasn’t been solved. Marketers are stressed about fraud. And measurement remains a barrier to effective online planning.

Video Advertising in Europe: Challenges for 2018 and Beyond

While views are surging, measurement, digital ad insertion, and programmatic sales present challenges for video advertising in Europe. Sound familiar?

Video Ad Fraud Rate on the Decline: Down an Average of 31%

It takes a village—or, in this case, all parts of the video ecosystem—but we’re seeing real improvement in the video ad fraud rate.

Facebook Dominates for Video Marketing, Followed by YouTube

Brand marketers make a crucial mistake when they don’t personalize for each online platform. Facebook dominates, but marketers need to use the right creative.

360° Videos Score 46% Better Completion Rates Than Regular Videos

Using an ad offering a 360° VR experience, the marketing team behind 50 Shades Darker got a 10x uplift compared to a control ad.