marketing

Tubular Labs White Paper Shows How Top Brands Succeed on YouTube

Many brands rely on paid media to inflate their view counts. That’s only part of a successful strategy. It takes viewer engagement to drive sales.

For Brand Authenticity, Hand Creative Control to YouTube Stars

The results speak for themselves. YouTube stars know their audience, so get out of the way and let them do what they do best.

Brightcove Offers Free Lessons in Its Video Marketing Academy

Get quick marketing tips and thoughts from industry leaders at this free video destination created by Brightcove.

Viewability Video Standard Is a Sham Fleecing Online Advertisers

Should advertisers be charged if only half their video ad can be seen for only two seconds? The answer is yes, according to the ridiculous new viewability ad standard.

Combine TV and Mobile Ads for High Reach at Low Cost: BrightRoll

TV is still the commercial king, but mobile video reaches younger viewers who get most of their video entertainment online.

Vidyard Intros Video Creation Tool for Sales and Marketing Teams

Turn those presentations into attractive videos, and then track how much of your videos your customers watch. Vidyard Studio makes it easy.

Selling With YouTube: Taking a Hybrid Strategy Is Key to Results

YouTube is great for awareness, but it doesn’t so much for sales. For ecommerce results, use both YouTube and an OVP, advises invodo.