A new iOS app lets people create mashups of videos, gifs, pictures, and songs, then share them with friends. Its creators call it a perfect tool for brand promotion.
Viewers expect videos on product page nowadays. If you’re not delivering useful videos in the places they’re looking, then you’re missing out on sales.
YouTube celebrities are hot with young viewers, but brands are souring on working directly with young creators who don’t understand the approval process.
Teens and young adults often use multiple screens at the same time, spreading attention thin. But that represents a selling opportunity traditional TV never had.
Good isn’t good enough. For your brand’s online videos to break through and connect with customers, you’ll need to learn to avoid these common myths.
Today’s online customers automatically expect brands to behave in certain ways. Don’t get left behind; learn the strategies that improve services and experiences.
As the Adobe Summit marketing conference opens in Salt Lake City, Adobe makes a major announcement for online video marketing.