marketing

Connected TV Ad Requests Up 300% Over 3 Years, Says Videology

Mobile is hot, but living room viewing is hotter. Today’s viewers prefer streaming premium video to their living room TVs—and video marketers are taking notice.

Whosay Debuts a Mobile App for Video Marketing Matchups

No computer? No problem. A new mobile app lets marketers find the idea influencer for video marketing campaigns no matter where they happen to be.

Evolve and Iterate: Creating and Updating a Video Strategy

If a brand’s online video strategy isn’t constantly moving forward, then it’s falling behind. Entertaining viewers and beating the competition means always thinking about tomorrow.

How to Incorporate Brand Journalism in an Online Video Strategy

There’s a place for straight product pitches and there’s a place for journalistic videos that explore important issues while highlighting stories of real consumers.

Don’t Be Afraid to Go Long: Long Brand Videos Get High Engagement

While viewers tune away quickly on video sharing and social media sites, they’re much more likely to watch long-form content on a brand-owned property.

85% Influenced by Video Are Household Purchase Decision Makers

Many shoppers welcome product and brand suggestions from video influencers, as they’re interested in exploring new products and sharing what they learn.

In-Stream, Out-Stream, and Native: A Guide for the Perplexed

Video ad jargon is crazy difficult. What is a native ad? How can a video ad be linear or nonlinear? For anyone swimming in technical terms, a new guide makes the confusing clear.