marketing

Mindshare Explains How to Close a Sale With Online Video

How-to videos can go a lot way in making potential customers comfortable, showing them how to use a product and the results they can expect.

How Do Shoppers Use Online Videos? Invodo Crunches the Numbers

A new report shows that online shoppers watch videos when available, appreciate the information those videos provide, and rate them highly.

Fast Company Looks at Brand-Building With YouTube’s Biggest Names

YouTube’s stars have polished their brands and grown their audiences, and now they’re ready to make some money with corporate sponsorships.

Consumers Crave Videos, But Brands Aren’t Creating Them: Report

There’s a giant missed opportunity here, says Levels Beyond. Online videos aren’t a priority for brands, even though viewers love to watch and share them.

What Does ‘Conversion’ Mean for Online Video? Is it Just Sales?

When video marketers talk about making a conversion, they usually mean making a sale, but conversion can mean much more than that.

One-Size-Fits-All Doesn’t Work for Brand Strategies on YouTube

Just a few years ago, every brand could take the same approach to attracting views on YouTube. Now, each industry needs to tailor its methods.

People Have Watched Your Company’s Online Video — Now What?

When customers watch one of your videos, that should be the start of a journey, not the end. The CEO of Ramp explains how to provide that next step for viewers to follow.