marketing

ACR: Unsure What it Means? Viant Offers a Guide for Marketers

It’s called automatic content recognition and it takes the guesswork out of advertising. Why just hope video ads reach their targets when ACR makes it a certainty?

3 Essential Tips for Running Video Campaigns on Social Platforms

So many platforms, so many audiences. The online video landscape is fractured, so the savvy video marketer needs to know how to succeed in a variety of places.

Twitter Vs. Facebook Vs. YouTube: A Video Marketer’s Comparison

Getting the best results on each video platform requires understanding their differences. Read this for a quick profile of Twitter, Facebook, and YouTube video viewers.

3 Tips for Snapchat Brand Success: How to Get and Keep Followers

Winning at Snapchat is a struggle for many brands: It has a huge and active young user base, but getting in front of them is difficult. Here’s how to beat the odds.

It’s the Final Week! Enter Our Video Campaigns of the Year Awards

Don’t put it off one more day! Show us the best marketing and adverting videos you created in the past year, and you could be a winner.

30% of Millennials Are Cordless, So Learn How to Reach Them

Some cut the cord and some never had a cord to begin with. Whichever the case, they still love online video and several ad-supported platforms.

45% of Brands Will Spend More on Influencer Marketing in 2017

Shoppers at any age are influenced more by their peers than by celebrities, says Gen.Video, so brands and agencies are investing more in influencer marketing.