marketing

How Kia Mixed Online Videos and the NBA to Drive Brand Awareness

Automaker Kia shot a fun online video campaign at the NBA All-Star game, using a host who had won an online contest. Here’s how the ad agency pulled it off.

Zefr: How Working with YouTube Influencers Can Help Brands

Partnering with the right YouTube video makers can help spread a brand’s message, but it has to be part of a larger video strategy.

How to Turn Your CEO Into an Online Video Spokesperson

Your CEO could be your greatest marketing asset… or a complete disaster. Here’s how to to turn the head of your company into an effective, confident, engaging onscreen speaker.

Video Marketing Report Shows Where Marketers Are Struggling

Having trouble achieving your online video marketing goals? You’re not alone: A report shines a light on obstacles to online video success.

The Ze Frank Interview: The Social Element to Video Marketing

Brands have an unmatched opportunity to create discussions and engage with consumers. Ze Frank shares his thoughts on video marketing success.

How GE Uses Instagram and Vine Videos to Entertain and Inform

For video marketers thinking about using either Instagram or Vine, GE says try both. Learn how GE spreads different messages with each platform.

SXSW ’14: Predicting Earned Media Success for Online Brand Video

Can video marketers plan for viral sharing and retweeting? The science of earned media isn’t there yet, but it’s advancing.