Mobile is hot, but living room viewing is hotter. Today’s viewers prefer streaming premium video to their living room TVs—and video marketers are taking notice.
No computer? No problem. A new mobile app lets marketers find the idea influencer for video marketing campaigns no matter where they happen to be.
If a brand’s online video strategy isn’t constantly moving forward, then it’s falling behind. Entertaining viewers and beating the competition means always thinking about tomorrow.
There’s a place for straight product pitches and there’s a place for journalistic videos that explore important issues while highlighting stories of real consumers.
While viewers tune away quickly on video sharing and social media sites, they’re much more likely to watch long-form content on a brand-owned property.
Many shoppers welcome product and brand suggestions from video influencers, as they’re interested in exploring new products and sharing what they learn.
Video ad jargon is crazy difficult. What is a native ad? How can a video ad be linear or nonlinear? For anyone swimming in technical terms, a new guide makes the confusing clear.