How do online video advertisers plan their campaigns? With gross rating points, just like TV ad buyers do. But iGRPs have some important differences.
Online video isn’t just an attractive option: it’s an essential for any company concerned with gaining new customers and showing off its products and services.
Tell your entire product story in one embeddable display unit, with video, documents, and the ability to make transactions.
A Next TV Summit panel explains how brands can leverage social TV to get consumers interested and involved.
How one computer company used thought leaders and multimedia assets to spread its message in an emerging market.
Don’t let your company’s message die on the Vine. Marketing pros explain how to get the best results from Vine, the latest social media blockbuster.
It’s a new year, so get a new plan. Follow these tips to create effective online videos and reach audiences with useful information.