marketing

Shoot it In-House: Pro Tips for DIY Marketing Video Creation

Using an outside agency to produce videos isn’t the only way to go. We spoke with two companies making high-quality marketing videos for a fraction of the cost. Here’s how to create videos in-house and drive results.

Are YouTube Gadgets Worth the Investment? Not Even Close

A white paper by YouTube marketing expert Brendan Gahan shows that channels featuring gadgets perform worse in every measure.

4 Steps to Creating a Better Brand Video Experience on YouTube

Gaining subscribers and hits on YouTube starts with mastering these four steps, YouTube marketing expert Brendon Gahan explains.

How to Work With an Ad Agency to Create Brand Online Videos

Working with an outside agency to create videos for your company or brand typically leads to more professional results. Not sure how to get started? Read on for advice from the experts.

Natural Born Sharers: Some Video Viewers Love Sharing Their Finds

A report from Unruly shows how different countries share favorite videos online, and how marketers can best take advantage of the power of sharing.

5 Reasons to Invest in Online Video for the Holidays, From Zefr

With Black Friday only two weeks away, is there still time for your brand to benefit from online video marketing? Absolutely, but use these points as your guide.

3 Expert Tips for Succeeding in Branded Online Video

To attract customers in the online video age, brands need to create videos people choose to watch. Here’s a roadmap to results from a video marketing veteran.