Automaker Kia shot a fun online video campaign at the NBA All-Star game, using a host who had won an online contest. Here’s how the ad agency pulled it off.
Partnering with the right YouTube video makers can help spread a brand’s message, but it has to be part of a larger video strategy.
Your CEO could be your greatest marketing asset… or a complete disaster. Here’s how to to turn the head of your company into an effective, confident, engaging onscreen speaker.
Having trouble achieving your online video marketing goals? You’re not alone: A report shines a light on obstacles to online video success.
Brands have an unmatched opportunity to create discussions and engage with consumers. Ze Frank shares his thoughts on video marketing success.
For video marketers thinking about using either Instagram or Vine, GE says try both. Learn how GE spreads different messages with each platform.
Can video marketers plan for viral sharing and retweeting? The science of earned media isn’t there yet, but it’s advancing.