marketing

Trio Hopes to Be the Next Big Thing for Video Marketing Mashups

A new iOS app lets people create mashups of videos, gifs, pictures, and songs, then share them with friends. Its creators call it a perfect tool for brand promotion.

Best Practices for Big Results: Online Video Marketing in 2015

Viewers expect videos on product page nowadays. If you’re not delivering useful videos in the places they’re looking, then you’re missing out on sales.

SXSW ’15: The Pros and Cons of Marketing With YouTube Influencers

YouTube celebrities are hot with young viewers, but brands are souring on working directly with young creators who don’t understand the approval process.

3 Keys to Making Money in Online Video for Media and Broadcast

Teens and young adults often use multiple screens at the same time, spreading attention thin. But that represents a selling opportunity traditional TV never had.

5 Myths of Online Video Marketing and How to Avoid Them

Good isn’t good enough. For your brand’s online videos to break through and connect with customers, you’ll need to learn to avoid these common myths.

4 Expectations of Digital Customers That Brands Shouldn’t Ignore

Today’s online customers automatically expect brands to behave in certain ways. Don’t get left behind; learn the strategies that improve services and experiences.

Video Meets Marketing: Adobe Joins Primetime and Marketing Cloud

As the Adobe Summit marketing conference opens in Salt Lake City, Adobe makes a major announcement for online video marketing.