Many brands rely on paid media to inflate their view counts. That’s only part of a successful strategy. It takes viewer engagement to drive sales.
The results speak for themselves. YouTube stars know their audience, so get out of the way and let them do what they do best.
Get quick marketing tips and thoughts from industry leaders at this free video destination created by Brightcove.
Should advertisers be charged if only half their video ad can be seen for only two seconds? The answer is yes, according to the ridiculous new viewability ad standard.
TV is still the commercial king, but mobile video reaches younger viewers who get most of their video entertainment online.
Turn those presentations into attractive videos, and then track how much of your videos your customers watch. Vidyard Studio makes it easy.
YouTube is great for awareness, but it doesn’t so much for sales. For ecommerce results, use both YouTube and an OVP, advises invodo.