marketing

The 5 Elements Consumer Electronics Brands Are Missing on YouTube

Even big companies need help with their YouTube marketing strategies. Here are five things that big electronics companies should know about YouTube, but don’t.

YouTube Announces Playlist Improvements and More

Look for attractive on-screen annotations, thousands of royalty-free sound effects, and much more coming to YouTube in the next few months.

Done to Death: Avoid These 5 Tired Ideas in Your Branded Videos

Flash mobs, stunts, animated explainer videos — they’re all over! Don’t let your online video branding campaign use any of these once great, now clich├ęd ideas.

Online Video Contest Highlights Importance of Ad Viewability Standards

Brand advertisers are getting billed for ads that have no change of being seen by a viewer. A contest tries to build enthusiasm for the issue of ad viewability.

Revolt Offers 7 Rules for Engaging with Millennials

Think you know what young adults respond to in brand marketing? Revolt has surveyed young people, and found they value experimentation, honesty, and YouTube.

12 Tips for Getting Past Online Video Fear and Uncertainty

What’s holding your company back from jumping into online video marketing? These dozen tips will guide you every step of the way, so you can create and market useful content.

5 Steps to Creating Corporate Online Video Like the Pros Do

The difference between amateur online marketing videos and more professional efforts comes down to five golden rules, one video production company says.