The 2 Main Challenges Online Video Marketers Have With Facebook

Facebook offers marketers a way to reach millions of shoppers with autoplay video, but that doesn’t mean the platform is going to work perfectly every time.

Engagement: For Video Marketers, it’s More Than Just a Metric

What do marketers mean when they talk about engagement? While it’s poorly defined and often tied to simplistic data, it’s also one of the most important goals of any campaign.

How to Find the Right Vendor for Any Streaming Video Project

Need a vendor for a live or on-demand online video campaign, but your not sure where to start? Start here! This article explains the different services available and recommends the best companies to work with.

Interactivity Is Key to Longer Video Engagement, Says Rapt Media

When viewers are active participants in the videos they watch, they’re willing to stick around longer, and they’re more likely to make a purchase.

The Problem and the Solution for Online Video Brand Lift Studies

According to testing by Specific Media, the results of brand lift studies for online video campaigns are wildly inaccurate. Luckily, there’s a fix.

5 Essential Ways to Use LinkedIn for Online Video Marketing

The foremost professional social network is a great way to reach new customers with online videos and position your business as a thought leader.

Why Brands Should Avoid Live-Streaming Video Content, For Now

Live streams use a lot of resources, but deliver little in return. Don’t give into the hype about live video—ask what live streaming really accomplishes for your brand.