marketing

Ad Completion Rates Are High Across the Board, Finds FreeWheel

Whether the ad is short or long, or the content is live or on-demand, viewers almost always watch the full spot. It’s still important to match the ad type with the content, though.

Wistia Introduces Vulcan, a More Social Online Video Player

Customers will stream long and prosper with Vulcan, a modern, responsive, and lightweight video player. Here are a few ways it keeps viewers happy.

Choose Native Advertising, Says Mirriad, Since 90% Skip Pre-Rolls

Young adults typically skip video ads and commercials. Older adults despise ads and never want to see them. Native video ads are one way to get around the blockers.

On YouTube, Young Men Watch Mars and Young Women Watch Venus

Young men watch a whole lot of gaming videos and young women watch just as much beauty and style. Brands need to know where their target demos are, OpenSlate says.

Twitter Tells Brands to ‘Sweat Their Assets’ and Repurpose Video

Videos views on Twitter have seen 220x growth in the past year. Twitter says brands win when they repurpose existing video content on the platform. Also, here are three ways to create “stopping power” with Twitter videos.

OgilvyOne Says Premium Online Video Is a Short-Term Strategy

Publishers are investing in premium online video in hopes of luring TV ad dollars, but premium video by itself isn’t enough. Where is the audience development?

Millennial Marketers More Likely to Use Online Video, Says Report

When it comes to SMB marketing, much depends on the age of the marketer. Millennials are much more likely to use social platforms and online video, finds Magisto.