marketing

Video Meets Marketing: Adobe Joins Primetime and Marketing Cloud

As the Adobe Summit marketing conference opens in Salt Lake City, Adobe makes a major announcement for online video marketing.

Discover the Next Generation of Video Marketing-Driven OVPs

Sophisticated online video marketing tools now integrate with traditional OVP services to allow companies to target, measure, and sell more than ever.

How 3 Colleges and Universities Market With Online Video

Higher education is learning a lesson from business by using online video marketing to attract donors, keep alumni involved, and promote accomplishments.

Facebook Ramps Up as a Premier Video Marketing Platform

After a year of significant changes, Facebook now rivals YouTube for video views. Here’s what online video advertisers and marketers need to know about attracting viewers on the social network.

How to Create a Brand Video Strategy That Goes Beyond YouTube

Creating a successful online video brand marketing campaign means relying on instinct, trying new things, and being clear about objectives.

Solution Guide Helps CMOs Find Balance Between TV and Digital

Rather than seeing TV and online video as enemies, see them as partners. A report that surveys top brand CMOs offers a plan for using both together.

Infographic Offers YouTube Advertising Roadmap: Get Started Fast

What are the four types of video advertisements on YouTube? What are the six ways to target a desired demographic? A YouTube explainer graphic has the answers.