marketing

How to Create Buzz Around Live Online Video Events

Streaming live events to your customers is a great way to build buzz and improve product recall, but only if you manage the campaign well from the start.

The 2014 Reel Video Summit Is Coming: Here’s Why You Should Go

For companies serious about online video marketing, the Reel Video Summit is a must-attend. That’s why OnlineVideo.net is proud to be a media partner.

What’s Holding Back B2B Video Marketing? Budgets, for One Thing

A survey shows that business-to-business companies are finding success with online video marketing, but budgets and lack of resources keep them from doing more.

The 5 Elements Consumer Electronics Brands Are Missing on YouTube

Even big companies need help with their YouTube marketing strategies. Here are five things that big electronics companies should know about YouTube, but don’t.

YouTube Announces Playlist Improvements and More

Look for attractive on-screen annotations, thousands of royalty-free sound effects, and much more coming to YouTube in the next few months.

Done to Death: Avoid These 5 Tired Ideas in Your Branded Videos

Flash mobs, stunts, animated explainer videos — they’re all over! Don’t let your online video branding campaign use any of these once great, now clich├ęd ideas.

Online Video Contest Highlights Importance of Ad Viewability Standards

Brand advertisers are getting billed for ads that have no change of being seen by a viewer. A contest tries to build enthusiasm for the issue of ad viewability.