marketing

How to Grow an Audience on Facebook Live

Facebook Live might be the current hot video platform for brands, but that doesn’t mean you’re guaranteed an audience. Here’s how to attract a devoted following.

Recapping the Biggest Moves In Online Video Marketing In 2016

2016 was a huge year for online video, as all the major players released improvements designed to attract brands and engage viewers. Look for 2017 to build on that knowledge and momentum.

Brightcove Social Makes Cross-Platform Video Marketing Easy

Distribute marketing videos to Facebook, YouTube, and Twitter, as well as owned web properties, then see all the results in a central dashboard.

5 Tips for Doing Social Video Marketing the Right Way: Brightcove

Social networking platforms are constantly evolving, so brands that want to reach connected consumers need to evolve their video strategies just as quickly.

Young Adults More Likely to Make a Purchase After Viewing a Video

Online video ads are effective, especially if brands are going after younger shoppers. Here are a few other ways to break through to the millennial audience.

Online Video Ads Look to Demo, Geo, and Behavioral Targets

Cross-screen advertising is on the rise, as advertisers increasingly run campaigns on computers, mobile devices, and connected TVs.

Wistia Adds Features to Customize Panel, Giving Control to Brands

The video marketing-centered OVP now lets customers modify their offerings with video chaptering, thumbnail image selection, lead generation, and more.