YouTube is great for awareness, but it doesn’t so much for sales. For ecommerce results, use both YouTube and an OVP, advises invodo.
Post videos and photos that engage customers and show the fun side of your company, one author encourages.
Video marketers, rejoice: YouTube finally lets you track online video campaign performance minute-by-minute.
Dive into the YouTube workflows for the Wall Street Journal, Amerifirst Home Mortgage, Wheelock College, and Ceilume Ceiling Tiles to learn how they get results with online video.
The latest quarterly report from Ooyala shows that video viewing on mobile devices is rocketing up, as is long-form video on connected TVs.
A new site offers video lessons on succeeding with video marketing. The first lesson, on YouTube playlists, is free.
In a downloadable case study, Videology shows how three fast food restaurants turned to online video advertising to accomplish their goals.