marketing

A Video Marketer’s Guide to Snapchat: Tell a Story in Snaps

The unique constraints of Snapchat make it a challenging yet rewarding platform for building followers. Get started: An audience of 100 million daily active young adults is ready to view your photos and videos.

Monthly Ranking Shows Video Creators Succeeding Cross-Platform

Partner with a winner: Tubular Labs creates rankings of online video creators that can deliver stellar hits on every video social network.

YouTube Identifies 5 Traits of Highly Successful Video Ads

After a decade as the internet’s leading video destination, YouTube has learned a few things about making ads that people want to watch, re-watch, and share.

Beauty Videos Skyrocket, and Brands Race to Catch Their Audience

Thanks to Pixability’s 2014 beauty video report, beauty brands increased their investment in YouTube advertising. But the 2015 report is out and there’s more work to be done.

70% of Marketers Have Shifted Budgets From TV to Programmatic

Unruly’s 2015 programmatic video survey show fast adoption on both sides of the Atlantic. Here are three key takeaways.

The Top Ten Stories From OnlineVideo.net’s Fifth Year

There’s something for everyone in this top ten: buying advice, marketing tips, essential apps, and even an angry Liam Neeson. Catch them here if you missed them the first time around.

Influencer Marketing Drives Brand Results on Multiple Platforms

Working with popular online video stars is the secret to engaging with millennials, and now influencer video marketing is spreading beyond YouTube.