marketing

DMEXCO ’17: Hulu Contrasts Old Way/New Way of TV Marketing

TV viewing has forever changed, and so has video marketing. The good news is that marketers have more tools than ever to serve relevant ads to enthusiastic viewers.

DMEXCO ’17: What Brands Need to Know About Video Influencers

Buy the biggest online talent the campaign budget will allow, and then leave the talent alone. The formula works when brands let influencers communicate on their own.

DMEXCO ’17: To Attract Gen Z Customers, Hire a Gen Z Agency

Who better to appeal to today’s teen viewers than a teen marketing mogul? Discover the agency started by a business-savvy 14-year-old.

IAB Releases Guide to Digital Video Advertising, a Must-Download

Exclusive: The IAB has created the best roadmap yet to the online video advertising industry—a PDF and website explaining the area as well as the challenges facing today’s marketers.

3 Surprising Ways Video Advertisers Can Beat the Ad-Blockers

People have had enough with intrusive video ads and are fighting back by installing ad blockers. Here are 3 ways smart advertisers can still get their message across.

Quick Tips to Improve Any Brand’s Instagram Video Strategy

A few simple improvements can spruce up any Instagram channel, creating a brand-enhancing space where viewers can be entertained and inspired.

Marketers See Opportunities in VR and 360-Degree Videos

Cutting-edge consumers are enjoying the new wave of 360-degree and virtual reality videos, and advertisers are right there with them.