marketing

Discover the Next Generation of Video Marketing-Driven OVPs

Sophisticated online video marketing tools now integrate with traditional OVP services to allow companies to target, measure, and sell more than ever.

How 3 Colleges and Universities Market With Online Video

Higher education is learning a lesson from business by using online video marketing to attract donors, keep alumni involved, and promote accomplishments.

Facebook Ramps Up as a Premier Video Marketing Platform

After a year of significant changes, Facebook now rivals YouTube for video views. Here’s what online video advertisers and marketers need to know about attracting viewers on the social network.

How to Create a Brand Video Strategy That Goes Beyond YouTube

Creating a successful online video brand marketing campaign means relying on instinct, trying new things, and being clear about objectives.

Solution Guide Helps CMOs Find Balance Between TV and Digital

Rather than seeing TV and online video as enemies, see them as partners. A report that surveys top brand CMOs offers a plan for using both together.

Infographic Offers YouTube Advertising Roadmap: Get Started Fast

What are the four types of video advertisements on YouTube? What are the six ways to target a desired demographic? A YouTube explainer graphic has the

Tubular Labs Now Tracks Over 1B Videos on Over 30 Platforms

With its new cross-platform emphasis, Tubular is poised to help brands learn where to put their video marketing dollars for the best results.