So many platforms, so many audiences. The online video landscape is fractured, so the savvy video marketer needs to know how to succeed in a variety of places.
Getting the best results on each video platform requires understanding their differences. Read this for a quick profile of Twitter, Facebook, and YouTube video viewers.
Winning at Snapchat is a struggle for many brands: It has a huge and active young user base, but getting in front of them is difficult. Here’s how to beat the odds.
Don’t put it off one more day! Show us the best marketing and adverting videos you created in the past year, and you could be a winner.
Some cut the cord and some never had a cord to begin with. Whichever the case, they still love online video and several ad-supported platforms.
Shoppers at any age are influenced more by their peers than by celebrities, says Gen.Video, so brands and agencies are investing more in influencer marketing.
Video campaigns are highly successful for the travel industry, where shoppers can be swayed by an impressive clip and alluring images leave them wanting more.