Young people would rather watch a video than read an article, and they enjoy viewing and sharing branded content. Just make it something that’s worth sharing.
Viewers expect ads to match the platform they’re on. If the ad isn’t formatted for the platform, expect completion rates to drop significantly. Adobe has the proof.
While today’s streaming video viewers have plenty of ad-free options, half prefer skipping the payments and watching commercials instead.
What vertical video ads need is a great place to be seen. With its Mashable Reels features, Mashable aims to provide a premium space for advertisers.
When advertisers are asked to rank distribution channels by importance, social channels come first and video sharing sites come second, reports Trusted Media Brands, Inc.
Think of this as a machine that turns boring old school content into zippy quick videos—and gets them in front of the right audience at scale.
A rash of event cancellations have some doubting newfronts are still needed, but an IAB report says 40 percent of original digital video budgets will be allocated after attending the newfronts.