marketing

Crystal Ball Time: 6 Online Video Advertising Predictions for ’17

Enough looking back, let’s look forward! Here are a half-dozen bold and visionary predictions about where our industry will go in the coming year.

One-Third of SMBs Chose Facebook for Online Marketing This Season

SMBs invested heavily in online video marketing this holiday thanks to increased budgets, but still found targeting their preferred audience a difficulty.

Practicing Good Data Hygiene: Turning Data Into Marketing Gold

Online media creates a wealth of data not available to broadcast, but that data is useless if internal systems don’t speak the same language. Here are the questions to ask before buying an expensive solution.

What Online Video Marketers Should Learn From the Auto Industry

Buick, Ford, Hyundai, Nissan, and BMW: All have been forward-thinking about how they can use online video marketing to appeal to their target audiences. Here are five campaigns that got results.

The Cons and Cons of Uploading Marketing Videos to YouTube

YouTube is the obvious choice for young companies getting into video marketing. It’s free and it gets a ton of traffic. It’s also the wrong choice, and here’s why.

Snapchat’s 3-Second Problem: Lots of Ads, Not Much Viewing

Brands are spending big money on the hot social network, but are they getting anything for it? Viewer flip past video ads in under three seconds, making it hard to build a connection.

Only 14% of Video Marketers Use Advanced Metrics: Vidyard

The work doesn’t end when the video goes online. To drive both conversions and return on investment, it’s important to measure, improve, and understand what succeeds.