Three retailing helpers such as Instagram collections and the Facebook Video Creation Kit let brands plan for big end-of-year promotions.
WowWee had the breakout toy of the year in 2017, and it owes much of its success to a perfectly executed YouTube influencer campaign.
When agencies organize their teams into video marketing silos, they ignore how today’s cross-screen, connected consumers get their information.
Does your brand post interactive online videos? Well, 29 percent of video marketing pros do. Wibbitz provides a snapshot on the industry.
Invisalign has been active in influencer marketing for years, working with some of the biggest names online, and even it finds it hard to let go of control. Read on for our exclusive interview with Invisalign’s senior director of consumer marketing.
And is the brand-creator marriage even a marriage? A VidCon panel wonders if video marketers and content creators are merely shacking up.
While the beginnings of influencer marketing were about popularity and spreading the word, influencer marketing 2.0 goes deeper.