marketing

Honda to Use Vine Videos for Halloween Trick-or-Treating

When costumed characters come knocking (via Twitter), Honda will respond with Vine videos and a link for a sweet treat.

What Brand Marketers Don’t Know About YouTube, But Should Learn

Do you know the 10 different varieties of YouTube ads? Do you know how to hyper-target on YouTube for maximum effectiveness? A guide from Pixability puts the answers at your fingertips.

Video Campaigns Are Going Multiscreen, Finds Videology Report

Viewers are glued to mobile devices, and connected TVs are coming on strong, so advertisers can’t stick with purely desktop campaigns.

Havas Worldwide Explains the Basics of Branded Video

Do you want to entertain your viewers or do you want to educate them? Branded video can do either (but only one type will get your agency a Cannes Lion).

The Cola Wars Are Still Being Fought, But Now They’re on YouTube

In the 70s and 80s, brands controlled their message with expensive TV commercials. Now, most brand videos are created by fans. How can brands have an impact?

4 Video Strategy Tips From PR Newswire to Help Brands Excel

These four tips will have you thinking beyond your normal limits, expanding your video marketing campaigns in new directions.

YouTube Expands Creator Academy Lessons for Worldwide Audience

The best way to learn how to succeed on YouTube is with YouTube’s own lessons. Now video creators around the globe can discover the secrets.