marketing

Mixpanel Media & Entertainment Report Shows Where the Viewers Are

Mobile apps provide better video ad exposure than desktop or mobile browsers, but be cautious about making viewers sit through too many commercials, warns Mixpanel.

Learn Cross-Screen Success at the Video Marketing Power Summit

The essential video marketing conference lets attendees learn cross-screen planning from the experts. Read on for a code good for $100 off registration.

Why Brands Should Focus on Storytelling With Online Video

Today’s viewers don’t want another slick sales pitch or celebrity endorsement. They want products they feel good about buying. Storytelling lets brands connect in a meaningful way.

Video Proves Most Popular for Multi-Platform Marketing Strategies

Over half of today’s businesses spend money on content marketing, with many taking a multi-platform approach. Video proves most popular way to reach consumers.

Facebook Prime Time Is Anytime, Says the Social Network

Online video is a great way to bolster a TV buy, but brands need to know what to expect. On Facebook, prime time is anytime—just don’t expect mobile to act like TV.

CFlight: Why NBCUniversal Debuted a Cross-Platform Ad Metric

With the launch of CFlight, NBCU aims to give advertisers the cross-platform metric they’ve been demanding, while proving that content is more important than screen.

Video Marketing Power Summit ’18: The Speaker Lineup Is Set

Are you registered for the Video Marketing Power Summit? It’s the biggest video marketing conference New York City has seen, and the speaker lineup is off-the-chart.