A Fullscreen executive explains why brands needs to think like YouTube creators, YouTube creators need to think like brands, and everybody needs to meet in the middle.
Creating brand videos on YouTube isn’t like creating commercials for TV. Brands need to understand the viewers and appeal to their higher values.
Don’t think like a brand and create long-term video creation strategies for YouTube. Instead, think like a creator and embrace trial and error.
It’s not enough to upload videos and hope they succeed with viewers, says Ramp. It’s new offering lets marketers use integrated calls-to-action and track results.
Streaming live events to your customers is a great way to build buzz and improve product recall, but only if you manage the campaign well from the start.
For companies serious about online video marketing, the Reel Video Summit is a must-attend. That’s why OnlineVideo.net is proud to be a media partner.
A survey shows that business-to-business companies are finding success with online video marketing, but budgets and lack of resources keep them from doing more.