marketing

Watch Your Competitors and Define Your Goals: Video Metrics Tips

A Fullscreen executive explains why brands needs to think like YouTube creators, YouTube creators need to think like brands, and everybody needs to meet in the middle.

Ogilvy and Google Detail the Steps for Online Video Success

Creating brand videos on YouTube isn’t like creating commercials for TV. Brands need to understand the viewers and appeal to their higher values.

Tubular Offers 5 Secrets for YouTube Marketing Success

Don’t think like a brand and create long-term video creation strategies for YouTube. Instead, think like a creator and embrace trial and error.

Ramp Lets Video Marketers Create Hubs, Measure Viewer Activity

It’s not enough to upload videos and hope they succeed with viewers, says Ramp. It’s new offering lets marketers use integrated calls-to-action and track results.

How to Create Buzz Around Live Online Video Events

Streaming live events to your customers is a great way to build buzz and improve product recall, but only if you manage the campaign well from the start.

The 2014 Reel Video Summit Is Coming: Here’s Why You Should Go

For companies serious about online video marketing, the Reel Video Summit is a must-attend. That’s why OnlineVideo.net is proud to be a media partner.

What’s Holding Back B2B Video Marketing? Budgets, for One Thing

A survey shows that business-to-business companies are finding success with online video marketing, but budgets and lack of resources keep them from doing more.