marketing

Email Video Marketing: Everything You Need to Know to Get Started

Including videos with your marketing emails might be the simplest and most effective tactic you’re not using. Here’s how to create and send videos that drive results.

No Skipping Needed: 5 Brands That Perfected the Art of Pre-Roll

Viewers hate pre-roll ads, but sometimes they can’t help but love them. Here are five insanely clever campaigns that kept viewers watching.

Trigger Alert: Amobee Solution Posts Ads at Just the Right Time

Amobee Triggers is a programmatic offering that looks at a variety of real-time and historical cues to determine the key moments when video and display ads will make the biggest impact.

Ad Fraud Is a Short-Term Issue, Ad-Blocking Is a Long-Term Issue

The industry might be focused on the high rate of ad blocker use, but it’s ad fraud that’s siphoning money from budgets every day.

The Two Essential Tools for Brand-Building With Video: Vimeo

Creating a successful video marketing strategy requires the right tools. In this video, a Vimeo vice president explains why simply creating lots of content isn’t the answer.

How Video Marketers Can Grab Some of the Rio Olympics Gold

The world tunes in to the Summer Games like nothing else. In this article, two video ad companies detail the stats that lead to a winning brand strategy.

Advertisers Choosing Viewability as a Key Campaign Objective

Viewability is the KPI of choice for many (despite not actually being a KPI). Videology’s quarterly report also finds that cross-screen advertising is hot, hot, hot.