The United States is the clear leader for Instagram influencers, where women, micro-influencers, and millennials dominate sponsored posts.
New video options try to steal the spotlight, but the VAB says multi-screen premium video is the winner for six important reasons.
Facebook, Facebook, and more Facebook. Looking back at the video marketing topics that brought the most clicks shows a strong interest in the social network.
Vimeo members can now publish their videos directly to LinkedIn. Here’s why it matters and how it benefits businesses.
By tracking video ad performance for the week around Thanksgiving, Sightly shows when shoppers browse and when they buy.
Even the biggest agencies aren’t above making a few influencer marketing mistakes. Read this list to find out how all your hard work could go terribly, terribly wrong.
As marketers gain a wealth of granular data from advanced TV attribution, they should use it to drive results while campaigns are still running.