marketing

YouTube Brings Real-Time Results to Free Analytics Tools

Video marketers, rejoice: YouTube finally lets you track online video campaign performance minute-by-minute.

YouTube Brand Marketing Strategies: Learn Habits that Drive Hits

Dive into the YouTube workflows for the Wall Street Journal, Amerifirst Home Mortgage, Wheelock College, and Ceilume Ceiling Tiles to learn how they get results with online video.

Looking for Viewers? Think Mobile and Connected TVs, Says Report

The latest quarterly report from Ooyala shows that video viewing on mobile devices is rocketing up, as is long-form video on connected TVs.

Use Online Video to Learn Online Video Marketing With Vidpow

A new site offers video lessons on succeeding with video marketing. The first lesson, on YouTube playlists, is free.

Online Video Marketing Moves Fast Food: Videology Report

In a downloadable case study, Videology shows how three fast food restaurants turned to online video advertising to accomplish their goals.

SMBs Can Gain Ground on Competitors With Online Video, But Few Do

With online marketing videos, companies of every size have the same opportunity to grab the viewer’s attention, but SMBs aren’t making an effort.

Premium Online Video: Does Production Value Matter Anymore?

YouTube says that audience engagement trumps production value online, and that advertisers need to see value in popular niche content.