In a year that saw strangers kissing on camera and a dancing baby Spider-Man, the rules of video marketing changed faster than ever.
Drive organic growth on YouTube brand channels by learning this three-part approach. YouTube marketing expert Brendan Gahan explains what it means and shows how Lego is using it fuel a passionate fan base.
When creating videos and building community on YouTube, learn the power of the “Hero, Hub, Hygiene” strategy.
A marketing study shows which verticals are investing the most in online video, and which video lengths are the clear favorites.
The bargain big box retailer drove 39 million views on YouTube by using a smart strategy that offered instructive content and pushed subscriptions.
A simple black and white video that showed 10 couples kissing for the first time was 2014’s top online video campaign.
Shakira and Activia partnered on a World Cup ad that became not only the most-shared ad of the year, but also the most-shared ad of all time.