marketing

Selling With YouTube: Taking a Hybrid Strategy Is Key to Results

YouTube is great for awareness, but it doesn’t so much for sales. For ecommerce results, use both YouTube and an OVP, advises invodo.

E-Book Explains How Businesses Can Profit from Instagram

Post videos and photos that engage customers and show the fun side of your company, one author encourages.

YouTube Brings Real-Time Results to Free Analytics Tools

Video marketers, rejoice: YouTube finally lets you track online video campaign performance minute-by-minute.

YouTube Brand Marketing Strategies: Learn Habits that Drive Hits

Dive into the YouTube workflows for the Wall Street Journal, Amerifirst Home Mortgage, Wheelock College, and Ceilume Ceiling Tiles to learn how they get results with online video.

Looking for Viewers? Think Mobile and Connected TVs, Says Report

The latest quarterly report from Ooyala shows that video viewing on mobile devices is rocketing up, as is long-form video on connected TVs.

Use Online Video to Learn Online Video Marketing With Vidpow

A new site offers video lessons on succeeding with video marketing. The first lesson, on YouTube playlists, is free.

Online Video Marketing Moves Fast Food: Videology Report

In a downloadable case study, Videology shows how three fast food restaurants turned to online video advertising to accomplish their goals.