marketing

Facebook Video Creation Kit Helps Brands Prepare for the Holidays

Three retailing helpers such as Instagram collections and the Facebook Video Creation Kit let brands plan for big end-of-year promotions.

How to Do YouTube Influencer Video Marketing the Right Way

WowWee had the breakout toy of the year in 2017, and it owes much of its success to a perfectly executed YouTube influencer campaign.

Video Marketing Silos Need to Be Reorganized for Today’s Viewers

When agencies organize their teams into video marketing silos, they ignore how today’s cross-screen, connected consumers get their information.

Video Marketing By the Numbers: Who’s Making Videos and Why?

Does your brand post interactive online videos? Well, 29 percent of video marketing pros do. Wibbitz provides a snapshot on the industry.

Brands React: Why Is it So Hard to Let Go and Trust Influencers?

Invisalign has been active in influencer marketing for years, working with some of the biggest names online, and even it finds it hard to let go of control. Read on for our exclusive interview with Invisalign’s senior director of consumer marketing.

Is the Brand-Creator Marriage Working? Notes From VidCon 2018

And is the brand-creator marriage even a marriage? A VidCon panel wonders if video marketers and content creators are merely shacking up.

Welcome to Influencer Marketing 2.0: Notes from VidCon 2018

While the beginnings of influencer marketing were about popularity and spreading the word, influencer marketing 2.0 goes deeper.