marketing

The Cola Wars Are Still Being Fought, But Now They’re on YouTube

In the 70s and 80s, brands controlled their message with expensive TV commercials. Now, most brand videos are created by fans. How can brands have an impact?

4 Video Strategy Tips From PR Newswire to Help Brands Excel

These four tips will have you thinking beyond your normal limits, expanding your video marketing campaigns in new directions.

YouTube Expands Creator Academy Lessons for Worldwide Audience

The best way to learn how to succeed on YouTube is with YouTube’s own lessons. Now video creators around the globe can discover the secrets.

Tubular Labs White Paper Shows How Top Brands Succeed on YouTube

Many brands rely on paid media to inflate their view counts. That’s only part of a successful strategy. It takes viewer engagement to drive sales.

For Brand Authenticity, Hand Creative Control to YouTube Stars

The results speak for themselves. YouTube stars know their audience, so get out of the way and let them do what they do best.

Brightcove Offers Free Lessons in Its Video Marketing Academy

Get quick marketing tips and thoughts from industry leaders at this free video destination created by Brightcove.

Viewability Video Standard Is a Sham Fleecing Online Advertisers

Should advertisers be charged if only half their video ad can be seen for only two seconds? The answer is yes, according to the ridiculous new viewability ad standard.