marketing

Advanced TV Attribution: Three Ways it Helps Drive Sales

As marketers gain a wealth of granular data from advanced TV attribution, they should use it to drive results while campaigns are still running.

Advanced TV Attribution: A Free Downloadable Guide Explains It

Creating an advanced TV attribution study not only proves the value of connected TV campaigns, but also improves all online and offline marketing.

SSAI: What Marketers Need to Know About Server-Side Ad Insertion

It creates a TV-like experience and fools the ad-blockers. Here’s why SSAI is the most important technology around for online video advertising.

The Instagram-YouTube Debate: Which Is Better for Brands?

A heavyweight panel compares the merits of Google-owned YouTube and Facebook-owned Instagram. The Instagram/YouTube war is just beginning.

Streaming Services Offer New Opportunities for Advertisers

Thanks to the rise of streaming services available on a variety of screens, advertisers can personalize their messages like never before.

ComScore’s Campaign Ratings Now in Beta, Offer Cross-Screen View

While a full commercial release is still a few months away, ComScore Campaign Ratings are now in use by several influential players.

Welcome to the New Living Room: 57% of Video Ads Now Play on TVs

The combination of reach, targeting, and attribution create a marketing trifecta. Viewers, publishers, and marketers are all looking to the new living room.