5 Tips For Creating an Engaging YouTube Channel Trailer

Every YouTube channel has a place for a channel trailer, and what you put there says a lot about your brand identity. Use the space creatively to attract new viewers and customers. Here are five proven strategies.

Native Video Advertising: How to Drive Views and Engagement

Confused by what native advertising is and how you can use it in a campaign? This primer explains the format and gathers tips from top marketing experts.

5 Tips on Working With Bloggers to Market Online Videos

Bloggers and other industry influencers can be a valuable part of your online video marketing efforts. Here’s who to build and sustain relationships, and what to do when things go wrong.

Stream Con NYC Offers Tips on Connecting Millennials With Brands

While it can be tough advice to take, brands get better results with YouTube stars when they stay hands-off and let the talent take the lead.

4 Ways to Use Marketing Videos at Each Stage of the Buying Cycle

Map out a video marketing strategy with The Video Marketer’s Playbook, a handy guild to attracting, managing, and keeping customers with the right videos.

YouTube’s Long Tail: More Ad-Supported Channels, Fewer Viewers

There are now four times as many ad-supported channels on YouTube as there were a year ago. While that should be a bonanza for brand marketers, few of them attract significant views.

AOL Provides First Stats on Branded Video Growth and Challenges

Nearly half of surveyed brands say they already create branded videos, and many of those will increase their branded video budgets for the next year.