Social media marketing comes with its own set of best practices. A joint study from Ace Metrix and Twitter shows the common traits that top-performing Twitter video ads share.
Design creative assets once and use them in custom ads on a variety of screens. That’s the promise of AOL’s new platform for advertisers.
Programmatic buying suffers from complexity and lack of transparency, Adobe says, obstacles that it aims to solve with its offerings for ad buying and selling.
The world’s biggest marketing conference attracted over 43,000 attendees this year, and is now considered an essential event for many video marketers.
The two hot social networks give advertisers exactly what they’ve been demanding, including 30-second ads, third-party verification, and 100 percent viewability.
The marketing-minded OVP Wistia gains new features that make it attractive to larger companies, such has unlimited hosting and personal support.
Facebook offers marketers a way to reach millions of shoppers with autoplay video, but that doesn’t mean the platform is going to work perfectly every time.