As marketers gain a wealth of granular data from advanced TV attribution, they should use it to drive results while campaigns are still running.
Creating an advanced TV attribution study not only proves the value of connected TV campaigns, but also improves all online and offline marketing.
It creates a TV-like experience and fools the ad-blockers. Here’s why SSAI is the most important technology around for online video advertising.
A heavyweight panel compares the merits of Google-owned YouTube and Facebook-owned Instagram. The Instagram/YouTube war is just beginning.
Thanks to the rise of streaming services available on a variety of screens, advertisers can personalize their messages like never before.
While a full commercial release is still a few months away, ComScore Campaign Ratings are now in use by several influential players.
The combination of reach, targeting, and attribution create a marketing trifecta. Viewers, publishers, and marketers are all looking to the new living room.