marketing

What Works Now: 6 Fresh and Effective Approaches to Branded Video

Need some inspiration? Get your viewers to watch to completion and share what they’ve seen by using one of these ideas for your next branded online video.

Dos and Don’ts of YouTube Brand Marketing From Brendan Gahan

Just because brands can customize the look of their YouTube channels with tailor-made gadgets doesn’t mean it’s a good idea. A YouTube marketing expert explains why.

Watch Your Competitors and Define Your Goals: Video Metrics Tips

A Fullscreen executive explains why brands needs to think like YouTube creators, YouTube creators need to think like brands, and everybody needs to meet in the middle.

Ogilvy and Google Detail the Steps for Online Video Success

Creating brand videos on YouTube isn’t like creating commercials for TV. Brands need to understand the viewers and appeal to their higher values.

Tubular Offers 5 Secrets for YouTube Marketing Success

Don’t think like a brand and create long-term video creation strategies for YouTube. Instead, think like a creator and embrace trial and error.

Ramp Lets Video Marketers Create Hubs, Measure Viewer Activity

It’s not enough to upload videos and hope they succeed with viewers, says Ramp. It’s new offering lets marketers use integrated calls-to-action and track results.

How to Create Buzz Around Live Online Video Events

Streaming live events to your customers is a great way to build buzz and improve product recall, but only if you manage the campaign well from the start.