marketing

Streaming Media East Offers First Online Video Marketing Workshop

Go from beginner to online video marketing expert in the course of one afternoon. A workshop at Streaming Media East teaches everything a brand manager needs to know.

YouTube Introduces Cards, a Useful Way to Add Brand Interactivity

Annotations are so last week. The savvy YouTube marketer now uses cards to direct customers to a website or related video.

Trio Hopes to Be the Next Big Thing for Video Marketing Mashups

A new iOS app lets people create mashups of videos, gifs, pictures, and songs, then share them with friends. Its creators call it a perfect tool for brand promotion.

Best Practices for Big Results: Online Video Marketing in 2015

Viewers expect videos on product page nowadays. If you’re not delivering useful videos in the places they’re looking, then you’re missing out on sales.

SXSW ’15: The Pros and Cons of Marketing With YouTube Influencers

YouTube celebrities are hot with young viewers, but brands are souring on working directly with young creators who don’t understand the approval process.

3 Keys to Making Money in Online Video for Media and Broadcast

Teens and young adults often use multiple screens at the same time, spreading attention thin. But that represents a selling opportunity traditional TV never had.

5 Myths of Online Video Marketing and How to Avoid Them

Good isn’t good enough. For your brand’s online videos to break through and connect with customers, you’ll need to learn to avoid these common myths.