Getting all the pieces of a multichannel marketing campaign operating at peek proficiency requires a strategic genius and a talented team.
Sometimes the videos that get the most attention for a company have nothing to do with its products. Here’s how to do well by doing good.
Web growth is saturated and online viewing is taking from traditional TV. Video marketers need to optimize their media buys to follow the target audience.
Experience Cloud give brands the tools they need to create personalized experiences with consumers, while Advertising Cloud helps advertisers use data for smart ad buys.
The social network is advertising its ad effectiveness, hoping to convince marketers to tell their clients’ stories using Facebook mobile video.
Adding multiplatform TV to a marketing campaign along with digital delivers vastly improved and quantifiable results, Accenture analysis concludes.
Small companies are winning customers by getting savvy with online video marketing, offering low-budget videos that both entertain and inform.