marketing

SMBs Can Gain Ground on Competitors With Online Video, But Few Do

With online marketing videos, companies of every size have the same opportunity to grab the viewer’s attention, but SMBs aren’t making an effort.

Premium Online Video: Does Production Value Matter Anymore?

YouTube says that audience engagement trumps production value online, and that advertisers need to see value in popular niche content.

Go Short! 10-Second Video Ads Perform Best, Says Report

Attention spans are short, but video ad breaks are long. Want to keep viewers engaged? Give them extra-short video ads.

2 Best Practices for Branded Video Success

What works on television probably isn’t going to work online. To reach the online viewer, brands need to create videos of varying lengths that people want to share.

Mindshare Explains How to Close a Sale With Online Video

How-to videos can go a lot way in making potential customers comfortable, showing them how to use a product and the results they can expect.

How Do Shoppers Use Online Videos? Invodo Crunches the Numbers

A new report shows that online shoppers watch videos when available, appreciate the information those videos provide, and rate them highly.

Fast Company Looks at Brand-Building With YouTube’s Biggest Names

YouTube’s stars have polished their brands and grown their audiences, and now they’re ready to make some money with corporate sponsorships.