Every YouTube channel has a place for a channel trailer, and what you put there says a lot about your brand identity. Use the space creatively to attract new viewers and customers. Here are five proven strategies.
Confused by what native advertising is and how you can use it in a campaign? This primer explains the format and gathers tips from top marketing experts.
Bloggers and other industry influencers can be a valuable part of your online video marketing efforts. Here’s who to build and sustain relationships, and what to do when things go wrong.
While it can be tough advice to take, brands get better results with YouTube stars when they stay hands-off and let the talent take the lead.
Map out a video marketing strategy with The Video Marketer’s Playbook, a handy guild to attracting, managing, and keeping customers with the right videos.
There are now four times as many ad-supported channels on YouTube as there were a year ago. While that should be a bonanza for brand marketers, few of them attract significant views.
Nearly half of surveyed brands say they already create branded videos, and many of those will increase their branded video budgets for the next year.