marketing

4 Rules for Getting Multichannel Marketing Right: Gartner

Getting all the pieces of a multichannel marketing campaign operating at peek proficiency requires a strategic genius and a talented team.

Make What’s Important Interesting: Lessons in Branded VR

Sometimes the videos that get the most attention for a company have nothing to do with its products. Here’s how to do well by doing good.

Video Marketers Need to Drive Growth in a Saturated Online World

Web growth is saturated and online viewing is taking from traditional TV. Video marketers need to optimize their media buys to follow the target audience.

Adobe Debuts Experience Cloud, Advertising Cloud as Summit Begins

Experience Cloud give brands the tools they need to create personalized experiences with consumers, while Advertising Cloud helps advertisers use data for smart ad buys.

Facebook Courting Marketers for Mobile Video Advertising

The social network is advertising its ad effectiveness, hoping to convince marketers to tell their clients’ stories using Facebook mobile video.

Accenture Discovers the Halo Effect Around Multiplatform TV

Adding multiplatform TV to a marketing campaign along with digital delivers vastly improved and quantifiable results, Accenture analysis concludes.

Build Views While Busting Melons: Small Businesses Get Creative

Small companies are winning customers by getting savvy with online video marketing, offering low-budget videos that both entertain and inform.