marketing

Addressable TV Hits a Turning Point: Notes From DMEXCO ’18

The value in serving targeted ads on premium brand-safe video to living room viewers is so great, Addressable TV will benefit all players.

Multi-Platform Marketing: Does the Concept or Channel Come First?

So many video channels available, but where do begin? Hear two multi-platform marketing pros explain how they start a campaign.

ListenFirst Lets Marketers Measure Twitter Video Performance

Thanks to a partnership between ListenFirst and Twitter, marketers can compare Twitter video performance against industry benchmarks.

Influencer Marketing Secrets: How to Keep the Talent On-Message

When working with influencers, combine entertainment and information to keep them on message. Read on for other influencer marketing secrets.

3 Tips From Facebook on Matching Video Ads With Viewers

There’s no one-size-fits-all solution to online video advertising. In these 3 tips, Facebook helps match advertisements with the viewer’s mindset.

NewFronts West to Include Los Angeles Times, Ellen Digital, More

Moving outside of New York City for the first time, NewFronts West will invest a new creative energy to the union of brands and publishers.

VidGrid Brings Interactive Videos to All Parts of the Enterprise

Ilos Videos is now VidGrid, and that new name represents a new mission to bring simple video communication to marketing, sales, and more.