Video marketers, rejoice: YouTube finally lets you track online video campaign performance minute-by-minute.
Dive into the YouTube workflows for the Wall Street Journal, Amerifirst Home Mortgage, Wheelock College, and Ceilume Ceiling Tiles to learn how they get results with online video.
The latest quarterly report from Ooyala shows that video viewing on mobile devices is rocketing up, as is long-form video on connected TVs.
A new site offers video lessons on succeeding with video marketing. The first lesson, on YouTube playlists, is free.
In a downloadable case study, Videology shows how three fast food restaurants turned to online video advertising to accomplish their goals.
With online marketing videos, companies of every size have the same opportunity to grab the viewer’s attention, but SMBs aren’t making an effort.
YouTube says that audience engagement trumps production value online, and that advertisers need to see value in popular niche content.