marketing

Sponsored Posts on the Rise: Insta Influencers Grew By 39% in ’18

The United States is the clear leader for Instagram influencers, where women, micro-influencers, and millennials dominate sponsored posts.

6 Keys to Creating a Multi-Screen Premium Video Campaign

New video options try to steal the spotlight, but the VAB says multi-screen premium video is the winner for six important reasons.

Looking Back: OnlineVideo.net’s 10 Most Viewed Articles of 2018

Facebook, Facebook, and more Facebook. Looking back at the video marketing topics that brought the most clicks shows a strong interest in the social network.

3 Tips for Making the Most of the LinkedIn and Vimeo Integration

Vimeo members can now publish their videos directly to LinkedIn. Here’s why it matters and how it benefits businesses.

Thanksgiving Was the Best Day of ’18 to Reach Shoppers With Video

By tracking video ad performance for the week around Thanksgiving, Sightly shows when shoppers browse and when they buy.

Influencer Marketing Mistakes: 6 Easy Ways to Do It Wrong

Even the biggest agencies aren’t above making a few influencer marketing mistakes. Read this list to find out how all your hard work could go terribly, terribly wrong.

Advanced TV Attribution: Three Ways it Helps Drive Sales

As marketers gain a wealth of granular data from advanced TV attribution, they should use it to drive results while campaigns are still running.