According to Vindico’s annual video advertising report, brands are learning that shorter online ads lead to higher completion rates.
Forget the 30-second pre-roll. To reach young consumers, find YouTube influencers with shared values and let them tell their own stories.
Want to get hired by brands? All influencers need is a handful of followers, excellent brand affinity, and strong relationships with viewers. PS: No cussing!
Manage massive libraries of recorded video, add registration gates to live and on-demand content, then track those leads with any CRM program
The company’s YouTube ad optimization and programmatic buying solutions are finding success as brands move additional media spending online.
What does a marketing superhero keep in his or her utility belt? A free guide from Brightcove shows the tools that every marketer needs to have on hand.
Go from beginner to online video marketing expert in the course of one afternoon. A workshop at Streaming Media East teaches everything a brand manager needs to know.