Go from beginner to online video marketing expert in the course of one afternoon. A workshop at Streaming Media East teaches everything a brand manager needs to know.
Annotations are so last week. The savvy YouTube marketer now uses cards to direct customers to a website or related video.
A new iOS app lets people create mashups of videos, gifs, pictures, and songs, then share them with friends. Its creators call it a perfect tool for brand promotion.
Viewers expect videos on product page nowadays. If you’re not delivering useful videos in the places they’re looking, then you’re missing out on sales.
YouTube celebrities are hot with young viewers, but brands are souring on working directly with young creators who don’t understand the approval process.
Teens and young adults often use multiple screens at the same time, spreading attention thin. But that represents a selling opportunity traditional TV never had.
Good isn’t good enough. For your brand’s online videos to break through and connect with customers, you’ll need to learn to avoid these common myths.