marketing

3 Trends That Defined Social Video Marketing in 2014

In a year that saw strangers kissing on camera and a dancing baby Spider-Man, the rules of video marketing changed faster than ever.

Learn the Hero, Hub, Hygiene Strategy to Build YouTube Channels

Drive organic growth on YouTube brand channels by learning this three-part approach. YouTube marketing expert Brendan Gahan explains what it means and shows how Lego is using it fuel a passionate fan base.

What BMW and Ford Understand About Online Video

When creating videos and building community on YouTube, learn the power of the “Hero, Hub, Hygiene” strategy.

Brands Are Embracing Online Video Advertising, Notes MediaRadar

A marketing study shows which verticals are investing the most in online video, and which video lengths are the clear favorites.

Walmart Was King of Black Friday, Says Pixability, and Here’s Why

The bargain big box retailer drove 39 million views on YouTube by using a smart strategy that offered instructive content and pushed subscriptions.

‘First Kiss’ Is the Most Viewed Online Video Campaign of 2014

A simple black and white video that showed 10 couples kissing for the first time was 2014’s top online video campaign.

Activia Crowned as the Most-Shared Online Video Brand of 2014

Shakira and Activia partnered on a World Cup ad that became not only the most-shared ad of the year, but also the most-shared ad of all time.