With online marketing videos, companies of every size have the same opportunity to grab the viewer’s attention, but SMBs aren’t making an effort.
YouTube says that audience engagement trumps production value online, and that advertisers need to see value in popular niche content.
Attention spans are short, but video ad breaks are long. Want to keep viewers engaged? Give them extra-short video ads.
What works on television probably isn’t going to work online. To reach the online viewer, brands need to create videos of varying lengths that people want to share.
How-to videos can go a lot way in making potential customers comfortable, showing them how to use a product and the results they can expect.
A new report shows that online shoppers watch videos when available, appreciate the information those videos provide, and rate them highly.
YouTube’s stars have polished their brands and grown their audiences, and now they’re ready to make some money with corporate sponsorships.