marketing

4 Out of 5 Generation Z Viewers Are Okay With Branded Video

Young people would rather watch a video than read an article, and they enjoy viewing and sharing branded content. Just make it something that’s worth sharing.

How Video Marketers Unintentionally Sabotage Their Results

Viewers expect ads to match the platform they’re on. If the ad isn’t formatted for the platform, expect completion rates to drop significantly. Adobe has the proof.

50% of TV Streamers Prefer Commercials to Ad-Free Subscriptions

While today’s streaming video viewers have plenty of ad-free options, half prefer skipping the payments and watching commercials instead.

Mashable Dives Into Vertical Video Ads at its 2017 NewFront

What vertical video ads need is a great place to be seen. With its Mashable Reels features, Mashable aims to provide a premium space for advertisers.

Facebook Beats YouTube as a Distribution Partner, Finds Survey

When advertisers are asked to rank distribution channels by importance, social channels come first and video sharing sites come second, reports Trusted Media Brands, Inc.

Digitas and Group Nine Combine on Snackable Video Creation

Think of this as a machine that turns boring old school content into zippy quick videos—and gets them in front of the right audience at scale.

NewFront Season Begins: Here’s Why the NewFronts Still Matter

A rash of event cancellations have some doubting newfronts are still needed, but an IAB report says 40 percent of original digital video budgets will be allocated after attending the newfronts.