For companies creating their first marketing video, money matters. Don’t get sticker shock—read this explanation first.
Engaging with fans in real-time via video has never been easier. Use these three small improvements to add a touch of professionalism to any smartphone shoot.
Video is exploding in popularity on mobile devices, but the rules are different than with desktop viewing. Here are the essential tips that Facebook tells its own clients.
Who watched your last marketing video and how much of it did they view? Brightcove Audience lets marketers track video like any other marketing asset.
Epic Signal’s client roster includes Pepsi, Anheuser-Busch, and Chevy. Its new parent company will help it with resource and hiring support.
Don’t neglect the thumbnail! That small preview image viewers see has an enormous impact on whether or not they click. At VidCon 2015, a marketing expert explained the essentials.
Twitter video provides social interactions that YouTube can’t match. And thanks to several improvements to the viewing experience, viewing numbers are exploding.