Study Results Show How to Best Engage Video Viewers on Twitter

Social media marketing comes with its own set of best practices. A joint study from Ace Metrix and Twitter shows the common traits that top-performing Twitter video ads share.

AOL Introduces One by AOL: Creative for Multiplatform Campaigns

Design creative assets once and use them in custom ads on a variety of screens. That’s the promise of AOL’s new platform for advertisers.

Adobe Announce Programmatic Tools for Advertisers and Publishers

Programmatic buying suffers from complexity and lack of transparency, Adobe says, obstacles that it aims to solve with its offerings for ad buying and selling.

DMexco Grows in 2015: Here’s Some of What You Missed in Cologne

The world’s biggest marketing conference attracted over 43,000 attendees this year, and is now considered an essential event for many video marketers.

Instagram and Facebook Offer Changes to Keep Advertisers Happy

The two hot social networks give advertisers exactly what they’ve been demanding, including 30-second ads, third-party verification, and 100 percent viewability.

Wistia Creates an Enterprise-Ready Low-Cost Video Marketing Plan

The marketing-minded OVP Wistia gains new features that make it attractive to larger companies, such has unlimited hosting and personal support.

The 2 Main Challenges Online Video Marketers Have With Facebook

Facebook offers marketers a way to reach millions of shoppers with autoplay video, but that doesn’t mean the platform is going to work perfectly every time.