marketing

Multi-Millionaire Prima Donnas: Working With Influencers at Scale

It’s an advanced juggling act for brave and fearless marketers, but the results are worth it. Execute a campaign with a thousand influencers and gain 100 million views virtually overnight.

VR and Brands: Be Willing to Experiment, Willing to Fail

This is a new area, but brands are lining up to create virtual reality experiences. What works and what doesn’t? The rules are still being created.

Achieve Brand Success With Snapchat: Experts Offer Tips at VidCon

While the platform is still baffling for many, Snapchat is blowing up with engaged online viewers. Here’s how your brand can grow, entertain, and engage a dedicated fan base on Snapchat.

5 Ways Marketers Can Best Leverage Live Online Video: VidCon

It’s a scary world, but live video is a great way to connect with fans. Do live video the right way by following these expert suggestions.

YouTube Launches Brand Certification Program at VidCon and Cannes

Agencies can get up to speed on influencer marketing and creating effective video content from the online video leader, itself.

Today’s Biggest Video Marketing Challenge Is Form vs. Function

For marketers, using the right social platforms matters, but so does how they speak to their audience. It’s critical to nail both form and function in order to deliver a winning creative.

Vidyard Launches Engage, an Easy Tool for Email Video Marketing

With Vidyard Engage, attaching videos to an email is as simple as attaching documents. The tool’s viewing data shows which recipients are paying attention.