Marketing and Branding

Animoto Announces Partner Program at SXSW

Online video services let any site’s visitors turn their photos into sharable videos complete with soundtracks.

Talking Programming Strategy with Sony

When you and your competitors are offering similar viewing experiences, how do you make your service stand out?

Harness the Power of Social Media: Five Tips for 2011

Use Twitter and Facebook to grow your viewership. Here are five tips for getting started.

Teaching with Online Video Takes SKLZ

Cutting-edge features are important in online video, but as the people at SKLZ found out, excellent technical support still matters.

Brightcove: “Everyone is an Online Video Publisher”

In his keynote at the Online Video Platform Summit, Brightcove CEO Jeremy Allaire explored the nascent, but growing, use of online video for retailing and marketing.

How to Attract Viewers to Your Videos

A panel of professionals looked at the importance of social media in driving video traffic.

To Gain Viewers, Use the Power of Social Networks

New study shows that social network recommendations have a strong influence over what media people enjoy.