Marketing and Branding

Two Ways to Make Money from Online Video in 2012

Online video-viewing is booming, and the conditions are right for savvy publishers and marketers to make some real profits.

Vzaar Debuts Video Framing Tools, Branding Support

The OVP’s Brand Overlay tool has more creative uses that just adding a brand to an online video.

OTT Video Will Grow to $20B Industry in 2016, Says Report

Research outlines the growth of over-the-top video, offering market shares and pointing out areas for investment.

Mass-scaled Videos Are on the Rise for E-commerce, Says SundaySky

Online retailers are benefiting from the use of promotional video and search engine optimization.

How E-commerce Sites Can Grow Revenue with Social Video

Video is an excellent sales tool for online sites, but social video can engage your customers even further. Learn how in this video.

Promote Your Online Videos with a Smart Social Media Strategy

Sure, your company has a Facebook page and a Twitter account, but are you getting the most out of them?

Social Media or Word of Mouth–Which Is More Powerful?

With Warner Bros. now offering The Dark Knight on Facebook, social media and online video are joined. But is social media effective in driving video-viewing?